Digital marketing is one of the sizzling terms that is getting hotter as time is passing and cooking the minds of most of the businesses.

I am sure about you to listen to people defining it something like this:

It is the marketing of merchandise (products) or services utilizing digital technologies/digital convergence such as mobile phones or the internet…And blah blah blah!  

[Secret: Most of them googled it and told as if they already knew it.]

Hell no!

This is the most realistic piece of shit. Isn’t it?

Boo! Forget it.

Let us primarily dive into the pool which is not very deep, and understand what digital marketing genuinely means.

So, in more than simple words, digital marketing refers to marketing with electronics.

Of course, you can’t make it up with your refrigerator because I mentioned the word ‘electronics‘ over. (That’s common sense, you know.)

To comprehend and keep the right strategies in mind, I bet that you need to know at least some of the history, infrastructure, and transformations. This is how you can make better decisions.

Don’t regret! It is the right place to learn all that stuff.

Digital Marketing: The History

Let us look over what, how, and why in a precise and divergent way to acquire the important fundamentals.

I mentioned the history part because it is more pivotal for you to learn from the perspective of a smart-ass marketer.

That’s very practical.

Down below there is a series of main events that took place in the history of digital marketing.

When It All Started

This is the photo of the first digital marketer Guglielmo Marconi. The guy who invented the radio.
 [Marconi: Wikipedia]

Do you know who the handsome is?

I think you already know him. You must have heard his name as G. Marconi from one of your school teachers.

He is the inventor of Radio (1895).

Wireless telegraphy was a transcendent way to reach out to people all across the sky with a no-brainer.

Noice!

So, why am I telling you about a creator and radio?

For he invented the radio and the radio increased the reach to different areas for bodies, he is called the original digital marketer in the yore.

People with their families would sit around and listen to their favorite broadcasts for hours on it.

Look at the graph to have an idea of the percentage of people owning radios in the U.S. itself.

Number of U.S. households with at least one radio.

Shucks!

If so much people were engaged, how couldn’t businesses and marketers jump into and sneak out?

Not surprisingly, that is what happened!

Advertising on the radio started and people took action (Started to buy things).

What else was needed? It all went up from there!

Digital Marketing As Standard

1990 was the year when the term digital marketing was first used.

Crack up! Do you know which the first search engine was? No, it was neither Google nor Yahoo (If you’re guessing).

Your Answer is Archie

What?

Yep! Archie was the first search engine out there as early as in 1990. It was the first time when the term ‘Digital Marketing’ was used.

It’s 2019 and we’re learning it!

I see people mingling digital marketing and online marketing. Precisely, online marketing is a sub-division of the king phrase (I know, no one cares about it).

Digital marketing could be both online as well as offline. But online marketing is self-explanatory. We will chit-chat on this later more specifically.

The First Clickable Web Ad Banner

‘Have you ever clicked your mouse right here? You will.

This was something written on the first advertising (ad) banner ever created on 27 October 1994, by Wired.

It was really weird looking. You can see too…I’ve grabbed the image.

First clickable web ad banner created by Wired. It was a great move in the history of digital marketing.
[Image: Wired]

First E-commerce Transaction

I love this part so much.

Do you know Dan Kohn?

Huh? Now, who is he?

Let me introduce him. He was the first one to sell online. He sold a CD of Sting’s Ten Summoner’s Tales album to his friend in Philadelphia. His mate used a credit card for around 12 bucks and shipping costs.

It was the first e-commerce transaction!

Awesome!

I believe more than this much history and events can make you and me both brainless. So, let’s drop the past and move forward.

Why Is Digital Marketing So Popular?

There are tons of huge reasons for which digital marketing is getting at the top. I love it! I’m sure you too if you’re reading this, now.

Digital Media Usage

What are you doing now?

Certainly, reading this post on your device. Good job! Keep it up.

What did you do before 14 or 15 years? Probably, you didn’t read blog posts on the internet.

I have got some statistics…

Almost half of the world use internet these days. This is the core reason for digital marketing is becoming so much popular.

More than half of the population is using the internet. Around 4.4 billion people (in a round figure) are there on the web and using it frequently. Every second is generating 11 new internet users.

Then why not will digital marketing rise?

People are spending even more than 11 hours a day on devices Including TVs, laptops, mobiles, tablets, and computers.

Even I also spend more than 10 hours a day online, to be honest.

You can see the stats right below.

Let me know how much time you spent when you comment. Just Curious!

Why Digital Marketing Matters? It's because people spend 11 hours on digital media every day.

This is the root reason for the working of digital marketing (You get it).

You Enjoy Low Expenses

Yea! Digital marketing is amazingly cost-effective.

How come?

Great question. Let me answer this with examples. Hold on until I fetch the examples (wops…that was a terrible joke).

I clearly remember when I was a little kid, I looked at billboards of expensive cars while traveling in my father’s Honda. I remember I did it repeatedly when we went outside. It was around 7 years back.

Now, if I go outside with my family, there are more than many chances of me either watching David Sharpe, Neil Patel, or Garry Vee!

Oops…! It is something that happened naturally. Not only to me, but it happened to a lot of others as well.

Okay, how many of you buy something influenced by billboard advertising?

Well, I don’t. Even as a kid and as a marketer now. The reason is not that I don’t like traditional marketing or I like digital marketing, but simply because it is almost every time not relevant to me and my mind.

Yes! That’s true. It is even not to you.

Now, do you know the expenses of a billboard in a nice location?

On average, $20,000 a month.

So, you spend 20 grand a month on advertising on a single billboard which is ignored by 69 percent of the people.

Billboards don't really work that good now.
[Image: BMW BLOG]

How ridiculous that is, right?

Why should you waste your money and time on something that doesn’t work anymore?

Does that make sense?

Yes, it absolutely 101 percent does!

You cannot be transparent with it, because it’s not under your shadow.

Big brands still do that to increase awareness among the people. But if you’re reading this, you’re probably not a brand.

Hmm. That’s a bit much.

You can do even more than much with $20K a month with digital marketing.

You’ll yourself know how much you can do with $20K if you consume this guide fully.

Good. Let’s move on.

High-End Tracking System

Can you throw your money where you don’t see any proven results or possibilities?

According to my brain’s size: No!

Bluntly, traditional marketing never allows you to do so, regardless of how good you are at your strategies.

You can’t track where you and your business is going.

You don’t find mistakes in the form of daily reports, and you don’t fix them.

Right?

Yeah. Hang on. Let me show you stats of my brand new website that I started about two weeks and 4 days ago.

Digital marketing has great tools to measure your success rate as I have shown.

This is the virtue of digital marketing.

I hope you get the intent of mine, showing the screenshot to you.

That’s that!

You can even track and have reports of something you started a day ago and start working on your weaknesses.

Cool.

Convenience And Digital Marketing

You read it unquestionably fare.

People are becoming lazy over the course.

Do you agree?

For sure, you do.

Most of the people want comfort. They don’t want to go outside to the restaurant to eat food with their family.

They use Uber Eats, or DoorDash for it, instead. Correct?

Just think of yourself. Do you use any platform to buy goods online?

Yes, you make it happen frequently. Don’t you?

It’s appreciative!

Inventions satisfy convenience. And that is what taking place every single day.

Over 2.14 Billion people will be global digital buyers by 2021. That’s a huge number!

From the latest reports by UNCTAD, the e-commerce industry is worth around $22.1 Trillion

Now, take a glimpse at the graph.

Retail e-commerce sales in the world from 2015-2020 in billions. [Reason for the growth of digital marketing]

You see the figures working out?

Totally incredible.

Everything is growing massively. This leads to the significance of digital marketing as the fuel of the fast-moving car.

Perfect Targeting To Shoot

Woo, let’s make it somewhat fancy!

When is your best time?

For me, it is when I am reading some blog posts.

So, when I’m reading a blog post about writing a bestseller book, and if I see an advertisement saying: Proven Strategies To Write A Bestseller With In 10 Days.

Guess, what is going to happen?

There are more than 80% of chances that I’ll click on it.

This is how accurate targeting takes place in digital marketing.

Look at the screenshot of my Facebook Ads manager.

Digital marketing provides great incentives to target the best quality of people.

My one simple question, now.

Can you target your audience the same as above with your best of best traditional marketing strategies?

Impossible.

High ROI And Conversions

Digital marketing provides a remarkably high return on investment (ROI).

I know you already know that it provides a high return.

Can you tell me what thee average rating is?

I bet you don’t.

You don’t have to go to and search for it. I have the charts examined by me and my friends.

Here it is…

Digital marketing brings out high ROI. The average rating is 61.6%.

The average, including all the channels, comes out to 61.6%.

Well, you decide yourself whether is it an exciting percentage or not.

It is…

Conversion rates have always touched the sky with properly implemented strategies in digital marketing.

This is what people love it for.

Did you feel the power of digital marketing, now?

I think you have digested the reason for digital marketing being so renowned till now.

A Run-Through

As I told you that we will discuss the parts of digital marketing later on, here we go! (I remember It.)

Digital Marketing is divided into two types. I call them its branches.

Digital online marketing – the first, and digital offline marketing – the second.

That’s right. Perhaps you know it already if you have been reading this post from scratch.

I have got a plane now. Let’s skydive from Seville and take a quick beautiful overview of what we are going to learn.

1. Digital Online Marketing

2. Digital Offline Marketing

3. Conclusion

Fantastic!

This will be really fun to learn. Let’s do it.

{Advice: Get some snacks before you commence.}

Online Marketing: A Tier Of Digital Marketing

Welcome To Online Marketing: The Tier Of Digital Marketing

Introduction To Online Marketing

Online Marketing is something that fascinated me always to begin my journey as an entrepreneur.

Seriously, it is not just a vogue word. It is the most profitable and alluring thing you’d have even seen or thought of.

The more you enter deeper inside it, with good uphill-climbing, strategies, and loyalty, the better of you’re going to be.

By ‘better’, I don’t just mean better, but a lot better.

Oh! Instead of making it so complicated, let me simplify this with an instance of my own mentor David Sharpe.

He is an online marketing expert who has done over $250 M in sales.

Yup! He made $250 Million plus from the channels of online marketing.

He doesn’t work 18 hours a day. Yet, the figures are high.

Do you see how rewarding is that?

You can also build a great business in very little time if you really are persistent and believe in your hard and smart work.

That’s true.

(Still, those things don’t happen overnight. Before you get on there, it takes at least some time to make it sustainable.)

Defining Online Marketing

When you search in the search engines, there comes a very pathetic definition of online marketing.

Something like this, right?

Online marketing is a practice with a set of methodologies that involves advertising and marketing efforts on the internet/web commonly with electronic commerce. It is also a way to promote any brand…So on.

My head starts aching when I read something out like this. I know yours too.

Break-down of the shoddy definition.

Promotion of brand and generation of leads and sales using the internet with marketing work is known as online marketing.

It consists of seven major channels.

They’re right below.

Parts of online digital marketing. PPc, SMM, SEO, SEM, and others.

Content Marketing

There are a lot of people muttering ‘Content is king’ and so on.

My one simple question from you.

Do you actually know what does content mean?

If yes, scroll down to the bottom and tell me in the comments. I’m fantastically anxious about it!

I already broke the definition down completely with my new shiny hammer.

Sense it out.

Content in general means: satisfaction

Now, if I take this to a higher level. It seems something like this according to me…

Content is a type of information, work, entertainment, or inspiration provided to people/audiences that makes complete sense i.e. possesses value and satisfies them by building a strong trust.

If even this is long for you, there is one that you can remember…

What is content? It is some useful information for the audience.

Got it?

Okay, have you ever heard people saying that they have been creating a ton of content from a long time on the different channels (YouTube, Facebook, Instagram, LinkedIn, or whatever) but not getting any results?

I ponder, you would definitely have.

Can you take a guess of what the reason is for they are not getting results?

It’s Content Marketing.

Here’s a definition that you can take to your cerebrum.

Marketing that involves strategic promotion of content online with consistent creation to make them interested in converting into customers.

But you know what? Content marketing is never ever about your brand or services.

It is always about your AUDIENCE!

Consistency, value, and blueprint are the bones of content marketing. It is a very popular component of digital marketing.

I’m damn sure that you’re confused with the word ‘blueprint’.

Yes or yes?

I will explain everything.

See the simplest blueprint of content marketing that I’ve created and try to understand.

Content marketing blueprint explained with visual effects.

Blueprint is nothing but having clear goals mind with set parameters and time frames.

Here are some of the essentials that you should consider while starting content marketing.

Your Authority Matters

The level of the content you produce defines your authority. It’s all about creating genuine content.

The word genuine is not only about great researched, non-plagiarized, and configured the content. It is actually about how real you are being in the content you produced.

For example, if you have a site about mountain bikes, and you claim yourself to be an expert in it, you will have to make it real for the reason.

See the difference between what I mean by high authority and low authority.

Image 1: High Authority

This image denotes a person with higher quality and trust.
Image Source: [msn.com]

Image 2: Low Authority

Low authority photo describing low  authority content and website.

There is Image 1 and Image 2.

Which seems to be more authentic and real to you?

My guesses: Probably Image 1, right?

If yes, then why so?

Because it is real. Hence has high authority.

This is what means creating high authority content.

Your Expertise

Your expertise is the biggest factor in your or your brand’s growth. People always seek for experts. And, experts climb the hill faster than others.

Now, expertise doesn’t only mean that you should be an expert in what you produce but also showing people and search engines (We will talk about search engines later on), that you are an expert.

The question is: How you could show your expertise?

See an example of my tutor, Neil Patel.

He is a digital marketing expert and shows his authority.

Yes, you can show your expertise like this.

It is not necessary that you also have to be an NYT best-selling author or something like that.

If you even got some certifications, just go ahead a show them out. That works more than anything.

Engagement

Content Marketing is all about engaging with people.

Engaging with people means pushing the sharing button a thousand times. That’s right!

As I said above that content marketing is for the people or your audience, you have got to implement it.

People don’t care how much you know until they know how much you care.

You have to feel with people.

People who read your blogs, watch your videos, or listen to your podcasts, are not robots. They are all humans with beautiful hearts who are eager to learn from you.

One like or one comment is never ever something robotic. It has emotion behind and an expectation that you’ll support somehow.

Provide free content to people. Be the king of their hearts. Help them because you genuinely care about their growth.

Apply this principle consistently forever, and you’ll observe yourself being better in the long run.

Advanced Content Marketing Strategy

Let’s have a peek at what strategy I use for mounting my company/blogs, and what you should too.

Step 1: Apprehending The Interest Of The People

Before you start doing what you’re so passionate about, it’s important to know how likely people are to hold interest in that. Also, you have to make sure whether it’s going to be successful and productive in the long-run or not.

To check this out, I use Google Trends.

Here is a simple process.

Head over to Google Trends and sign in via your Google account.

In the search bar and press enter, type your topic as shown under.

Google Trends can be used for content marketing that can drive you drastic results.

I’m going to type ‘content marketing’.

You will see an overview of people’s interest in the past twelve months with regions within your country and a graph, like this.

You'll see the interest level of people for content marketing.

Now that you have an idea about the popularity of your topic, the next action you have to take is: being more specific.

Optimize the results according to your industry from the drop-down options.

Great!

It’s never like you have only one topic in your industry. There are a lot of them, twisting and turning inside your mind. Go ahead and click on the compare button to type in some related or competitive terms out there, and look at the insights.

You’ll see something like this:

Google trends overview about email marketing, affiliate marketing, and content marketing..

Oops! My perception has drastically changed, now. From what I see, email marketing is taking over content marketing and affiliate marketing in my industry. {We will understand the two new terms further.}

So, I’ll produce more content on email marketing instead of affiliate and content marketing.

I mean why not?

Step 2: Testing The Content

You can’t just produce content and be confident about people liking it and engaging with it.

Is it true? Yes!

Then how to fix this up?

By testing.

  • Produce your first piece of content.
  • Ask people to share their opinion on the quality of your production.
  • Take feedback from your tutors or experts, if you have anybody known.
  • Ask your friends and family about how they feel like when they watch it, read it or listen to it.
  • Wait for the next 24 or 26 hours and then seeing the results.
  • If the results are good, go ahead and create massive engrossing content.
  • If the results are not good: develop it, make it clear, make it interesting, and valuable.
  • By developing I mean going so much above and beyond. [For example, in a blog post, you have to include videos, infographics, images, facts, reports, and audios to make it shiny.]
  • Publish the content again.
  • Leverage all the testing methods again and see the results.
Good content marketing strategies add up to getting good results.

Step 3: Targeting Your Audience

No matter what you do, but ultimately your goal is to make money and build your business to the ensuing step through content marketing, right?

If it’s a yes for you, you have to know your targeted audience.

Let’s get into it again.

Within the Google Trends, you’ll see the demographics of the regions based on interest in the country you have picked.

Select the metro or city to be more specific about your audience. [If needed]

The breakdowns of the search terms according to the region in the United States.

Click on the download button to export the CSV data for taking better decisions.

Pick the areas with good percentage, and collect them all in a new file.

Once made that, it’s time to run paid advertisements and market your content with the cooperation of successful content creators.

You read it right. First, let’s run through paid advertisements or paid media.

Set your locations from the file that you made, select your requirements and see what and which works best for you.

There are a ton of advertising platforms to run your ads.

Now, let’s discuss how to co+operate with successful content creators.

Here is an instance of the cooperation I mentioned above.

Jordan is a blogger whose blog drives over 200,000 visitors a month. When I release my masterpiece out, I hit this uncomplicated outreach email to him.

But remember, when you send this out, be honest with yourself. You want the receiver to link you out, don’t hide that, but be professional and clear.

Also, don’t copy the exact pattern of my email. Write whatever comes to your heart.

Researching and sending out 15-25 quality emails a day will boost your number, rankings and of course traffic gradually.

Focus on quality and transparency.

You’re done with content marketing in short. Great job!

[SEO] Search Engine Optimization

Search Engine Optimization is a part of digital marketing used to get organic results.

Introduction

SEO is the fundamental thing when you start out digital marketing.

So what is it?

This is the easiest definition:

[SEO] Search engine optimization refers to the practice of driving more traffic on your website without spending money on ads.

According to Backlinko, 70.6 percent of the total traffic is generated by search engines and 29.4 percent from other sources.

There are many search engines down there.

Which search engine do you use in the present?

Without a doubt, Google!

Google is leading with over 70% of total desktop traffic and over 60 percent in general.

*Occupying 87%+ of market share.

Global market share by search engines.

There are 5.5 Billion queries made on Google each and every day in 2019.

Every query you put out, has hundreds of millions or even billions of search results form a lot of websites.

Over 1.94 Billion websites!

I searched for the term ‘Bentley’ and got about 33,60,00,000 results.

Search Engine Optimization is really necessary for providing better traffic and targeted traffic.

You can’t just sit and hope to get on the first page or in the top 10 results, right?

This makes me and you think about doing SEO.

Let us break it down.

There are top 10 results on the first page of google that are ranked by its algorithms. The top 10 results enjoy the vast majority of traffic. Or you can say above 95 percent of the traffic.

So, what we want is to get placed inside the top 10. More specifically, #1, #2, or #3 positions. [That’s where the gold is.]

Let take an example here.

Let’s say I’m ranking #1 for a phrase: ‘make money online’ and it gets 74,000 visits a month in the United States.

Keyword overview when I did keyword research.

According to the sources, the first position gets 33% percent of the traffic. Or you could be saying that the Click Through Rate (CTR) of the first result is 33%. { CTR is nothing but the percentage of people clicked on the result out of total impressions.}

I’ll depreciate it even more by 29%.

According to the statistics, the first position of the google gets 33 percent of the traffic. So, our focus is to rank in the top 3.

Now, let’s do the math. As I’ve taken 29% as my Click Through Rate, and the volume is 74000, the calculation goes something like this.

29 percent of the traffic is attracted to result one. So here is the result of 29 by hundred into 74000.

Great! The first result should be getting at least 21460 visits a month.

Let’s look at what the tool Ubersuggest says about it.

First term is getting 22K visists a month.

An article from Entrepreneur is ranking on the top and gets 22495 monthly visits at approximate.

Our number 21460 is working out, you know?

I generally, take a grand or two less while test something out. That’s okay.

As you know how much traffic the #1 rank enjoys with the term ‘make money online’, you’d be interested to make your way to the top but wait, you have to get stuff done ruthlessly for reaching on there and outranking your competitors.

Again, this is why we have to optimize for search results. [Who doesn’t want the traffic?]

But what should you focus upon?

There are over 200 factors that Google looks after to rank you at the top.

Huh, what?

That’s too much, isn’t it?

No, it isn’t. You’ll need not to focus on each and every factor minutely. There are very few essential factors you need to care about. [I’ll be teaching you in this guide.]

So, before I tell you what is important, it is super important to state what is not important [I’m talking about something black].

Here is what I mean by this: According to the practices, SEO is divided into two types. White Hat SEO (the good one), and Black Hat SEO (the bad one).

I just want to give you a brief notion of what this White and Black Hat SEO is, and why you should not use the weird black one. We will not look into it much because it’s not our requirement, and we are hard-workers who don’t snoop for shortcuts.

White Hat SEO

Simply, white hat SEO is something legit, something real, and trustworthy.

It is highly beneficial for you in the long run. It assures traffic and conversions if you do it consistently and strategically. [Will teach you the strategies.]

White hat SEO is something that Google likes.

Black Hat SEO

Black hat SEO is an unethical, illegal and bad one. It seems to be attracting (all negative things attract faster) but it’s all fake.

You cheat, break the trust of the people and of yourself.

You should never practice this. It’s harmful.

Maybe, you could get ranked for a very short period, but ultimately, Google will slap you tightly, and smash you down on the ground.

You can’t cheat Google. It’s a billion-dollar company, and also smarter than you.

Google hates black hat SEO.

I’m feeling so cold now. Let’s move on to the heater and talk about On-Page-SEO and Off-Page-SEO.

What are On-Page and Off-Page?

It’s not anything complicated. Grab a cup of coffee ’cause this is going to be a good one.

Turning the eyes to On-Page, now.

On-Page SEO

Everything that you could do in your site yourself to rank higher on Google is called On-Page SEO.

What is on page Search Engine Optimization.

Well, its name itself suggests what it’s all about: SEO on the page!

This is the simplest clarification of it. Even a non-practical sucking nerd can understand this.

You know what?

You are fortunate enough to know that SEO and even digital marketing ain’t that hard the way people tell you about.

So, there are a couple of components of On-Page SEO. Actually, there are loads of them, but I’ll discuss the most important ones.

Here they are…

Components of on page SEO.

That’s fabulous, right?

Without wasting a millisecond, let’s jump on:

What Are Keywords?

I don’t want to engulf your mind as others do.

Here’s the thing.

Keywords mean the words or phrases that assist people to discover you with search engines.

So, keywords are the words inside people’s minds.

Like, what they search, okay?

They play a very good role in your site’s ranking.

Let’s try something out. I’m searching ‘hotels in California’, randomly.

This is what happens.

What are keywords in SEO?

Oh! I see a lot of results coming on the first page in an order of the most relevant to the least.

About 7 very relevant keywords in the first 4 results.

They are the keywords that match my query and pops-up in the top 10 results to satisfy my needs.

This is how they help us.

I see some people saying keywords don’t hold the same importance as they did.

It leads to a diversion.

Let me explain this here.

If you have a pet shop where you sell dogs, you definitely want to rank for the term “best dog shop” or “best pet shop“. But if you don’t care about it, you may rank for “best pet“, and the traffic you get is least interested in buying pets from your shop.

That’s of no use, then. Right?

Yes. Even google too explains it at all. [Ah, it’s about ads but works in SEO too.]

They don’t say anything contrary but you can get the idea that keywords play a great role, still. I believe they’ll keep on hanging till the end.

Google defining what keywords actually mean.

Alright, understood.

Now, what can you do with these nifty keywords in your site?

Lovely question!

You need to optimize your content according to your keywords in the most appropriate format.

Wait! You can’t just go and start writing the content of your post or pages on the fly. You’ll need to do Keyword Research.

Ugh!

What’s that and how to do this?

I am going to tell you. Come, join me in my research lab.

What Is Keyword Research?

This is the process or science of researching the most popular, longlasting, easiest to rank, and profitable keywords in your niche with the help of tools to have a better understanding of what to do with your length.

It is not a major bit of SEO but of content marketing in specific.

As I mentioned the term tools above, you must be wondering what they are and how do you do with them.

Again, read it aloud.

Keyword tools are the tools that give you data about your keywords. You look at various aspects like volume (amount of traffic a month), difficulty, and so on.

On the top of the race, remains the Google Keyword Planner.

Google keyword tool is the best research tool out there.

A crowd people say Ahrefs, SEMrush, or MOZ. What I believe is that all the keywords research tools do nothing but snoop into keyword planner.

It’s the truth so far. Then why not use that one?

But, they are also good, if you want to use paid tools.

You can type in your keyword in Google Keyword Planner and it will give you all the studies about it.

I like this method the most but…

You can simply research keywords with the search bar of the google itself.

That’s right!

Here is the process.

Head over to Google search engine and search any word. I’m doing ‘cat food’.

Don’t press enter when you type the word fully.

You’ll get some suggestions.

There you go. Steal them!

Keyword recommendations by Google in search box.

Now, put a space before the term which you’ve entered.

Constructive keywords you can write about.

Cool! You have more keyword ideas with you.

Now the last step with google to explore keywords is:

Bottom of Google page has content suggestions.

When you scroll down on the result page to the bottom, you will see related search to your term.

They’re are a great source for your energetic keywords.

Good to go!

Before that, I’ve got a bonus for you:

It is called Ubersuggest. A keyword research tool from one of my mentor Neil Patel. It’s totally free and great to use.

I use Ubersuggest for SEO.

I and my team use it. It is the most versatile free tool ever.

So, after searching the keywords you get the reports from these all tools.

What do you look at in the reports that the tools generate?

Not A lot many complicated things.

The simple process of keyword research.

Cheers! That’s all you look at in the beginning.

After selecting the best suitable and relevant keywords, you start shooting your words in the content very wisely.

Let me say this again:

Very Wisely.

What exactly do I mean by this?

It means you don’t have to stuff keywords in your content.

Keyword Stuffing: The Myth

Keyword stuffing has been a myth among the ones that start coming to learn SEO.

Some say that if you use a lot of keywords, you rank well.

What the heck is that?

Let’s plant a bomb together and explode everything out.

You can’t do that. It is never real and worthy.

Yes, using relevant keywords frequently and appropriately matters. But if you’re chasing a certain percentage of that like 4% or 5%.

That’s shitty.

Also, I’d not recommend you searching for something like this: “What is the ideal percentage of keywords to be used in the content?

It really depends on the topic.

Let me pick up two articles ranking for some keyword called ‘six-pack abs‘ in the top 10 results.

Keywords are important but are not the most important.

There you go! I’ve selected two articles that I’d probably click on when searching the term.

Recommended density (Percentage that your keyword contributes to the whole content.) by most of the sources is somewhere between 1.8-3%!

Let me check it out in front of you.

To count the words, I’m using a tool called WordCounter.

I get the word count of the two articles like this respectively:-

Article One – 2311 Total Words.

Article Two – 2808 Total Words.

Alright. Time to search for the recurrence of the keyword within the content manually, then check the keyword density.

Done!

Here’s what I got.

Comparing different contents for digital marketing channels.

Hmm. Now, I can see what is happening.

Can you too?

The article ranking #3 has a keyword density of 1.3 percent with 2300+ words, whereas the second has only 0.75 percent with 2800+ words!

It is still ranking #4 and definitely driving a ton of traffic.

Never believe in the bullshit blindly.

Google has also given an elaboration on this keyword-stuffed-sandwich.

Google describing irrelevant keywords.

You got it now, right?

Let’s walk over to title tags as they are just a couple of meters away.

Title Tags

You may know what title tags are. Let me give you a quick revision.

The HTML tags that specify the title of your web pages are called title tags.

They are about how your result is shown on the Google SERP style [Search Engine Results Pages].

People also say it meta titles!

It’s all the same thing.

If you’re still not sure about it, I always have sources to show and make you understand.

What title tags for SEO?

There is a strong possibility of you thinking this as shit! I also did when I got started, but they are fantastically needed.

I call meta titles as the key to your content which is locked inside your website.

Yeah, that’s considerable!

Stay tuned. I’m going to describe everything.

Here is some great self-explanatory stuff.

80% of the people will read your headline but only 20% will click and read your article.

What you saw may have shocked you. It’s possible to increase your traffic by 500 percent.

That is a huge number!

Let’s test something out.

Title tags influencing you to click on results.

Well, according to me, this is what I will click. [The results have a good CTR already.]

My intent works on brand and trust.

Probably, you will also click the two results I’ve mentioned for they are more appealing.

That’s the point!

Good titles drive you exponential traffic. So you’ve got to optimize them at all.

For users as well as SEO both.

Optimizing Titles For SEO And Users

There is no rocket to launch for Mars in it. You just have to follow some simple steps:

Step #1: Include your primary keyword at the very beginning of your title.

Something like this:-

The most relevant title will show up at the top and the least relevant will show at the bottom.

Yes, it gives you a nice nifty start.

You don’t really have to sit hours and write your titles. Just some work of 5-10 minutes is okay.

Step #2: Keep an eye on the length of your title.

Google doesn’t really specify the exact characters but some stats say that it has to be around 56-62 characters or a maximum of 600 pixels in size.

Here’s the difference between professional titles and unprofessional ones.

A good length of meta title attracts people and make them click on it.

You can see a clear difference between what is likely to be legit and what is not, right?

The second title is longer than what Google loves so, it has been awarded a jab.

Here is a free and fabulous tool I’ve found for you to try for inspecting your title tags. It’s by Zeo.

Wait, how do you manage the looks of your title?

Well, you can use the Yoast SEO Plugin to do that.

It’s free.

Step #3: Add adjectives, years, and locations to your title for good CTR

Adding adjectives and buzzwords do get you a great number of users clicking through.

It is simple math.

Adding one or two words in your title that make people want to click on your headline works.

Note* – Your content should not suck after they click on your title.

Examples:

Attracting title tags have high click through rate.

If you want to convert your visitors, you can be location-specific and it does really well.

Something like this…

Affiliate marketing masterminds in Florida [Reviews Included]

I don’t want to fill this article with examples, but you kinda get the point.

That’s all. There is no step #4. That’s pretty much it.

Internal Linking

When you link out your own content to a post, it is called as internal linking.

Internal linking is precisely important for rankings. Have great content and then inter-linked, keeps the visitors to your site for a long time.

This is a positive sign to Google.

Stop stop stop!

I haven’t told you already what internal linking means.

This is what it is:

When you link a page which is of the same domain or more accurately your domain in your content, it’s called as internal linking.

A site of digital marketing linking to it's separate sub-divisions.

You can see above the concept of internal linking which is pretty easy. Yes, it is!

I want to show you an example too.

The concept of linking pages within your site.

Internal linking doesn’t only drive traffic to your various pages, but it’s a good source for Google to know the hierarchy or structure of your site.

Also, they let the crawlers [Google bots] figure the relationship of your content that can help your other articles rank at the top.

They are a better way Google can read your content, and put it out for users.

Learn more about internal linking.

Meta Description

The summary of your page’s content that is showed right below the title tag or meta title by the search engines, known as meta description.

The description you provide about your page to Google is known as meta description.

Why do you and I need them?

The science is to get more click-throughs from the search engines to your result.

Explaining meta descriptiion depth.

It actually has nothing to do with SEO, but still, it helps in getting more traffic based on the lines you’ve written.

That means you write the meta description, and it tells Google what your page is all about, Google captures it and show the users and then the users decide whether not to click on your result or not.

The whole concept of meta description optimization.

It all depends on the copy that you jot down.

Yes or yes?

Here are some tips for writing better copy…

Tip #1: Keep It Concise and Precise.

You have to keep it short and sweet.

Try to keep it 155 characters in length or google will cut your rest of the part somewhere from 156 characters in general.

We analyzed over 77,000 snippets and noted that the majority of snippets in SERP results get cut between the length of 140-161 characters.

After getting the results, we cross-checked with the study of other platforms as well and it was pretty much the same result.

We analyzed over 77,000 results to test the best length of meta description.

Another reason why I said 155 characters is because they become easier to read without being confused.

So, users will not scroll down to the next results. [Seems good]

Do you have any ideas about the shot below?

The first result’s meta description is greatly optimized for the users but the second one is not. It’s cut by Google and seems like it is an automatic addition from a part of the page content.

You don’t have to do like the second one but the above instead like Backlinko.

Get it?

Tip #2: Don’t exaggerate [Never Please]

You must have already got what I’m about to say.

Exaggeration and over-exaggeration suck.

You just have to be realistic. That’s much more profitable.

Don’t add a lot of call to actions like – Click Now, Hit it Up, and other shit.

Don’t add too many adjectives as well.

People are really good and smart enough to understand that you’re spamming.

Never have to exaggerate your meta description.

The reason why I added this topic is because I’ve seen a lot of beginners making this mistake.

Tip #3: Include your keyword or its synonyms.

As you spend a lot of your time writing content on your researched keywords and added them to your pages and titles, why won’t you add them to the meta description as well?

It’s really that good to adjust them because your meta description tells Google and the visitors what your page is all about.

Why not use them?

This is how you can sum them up into your meta…

Use your targeted keywords or it's synonyms in the meta description.

Tip #4: Structured Data.

What is structured data?

Is it something organized form of data?

If you’re somewhere around what I just said above, it’s too close.

Structure data is a code written in a manner that the busy search engines grasp it.

Search engines read the code and then decode it in the results with a nice-trendy reputation.

You don’t have to apply for NASA to do this. It’s pretty easy.

I know, if you’re new to this thing, it’s like the hair of cat’s fur inside your nose.

Let me consider myself as a search engine and decode the data in front of you as a result.

Using rich snippets can increase you Click Through Rate.

Well, you’ve passed-by these already if you’re on earth.

Did it ever make you click on any result?

If it did to you, it does to everyone else too!

Here’s a complete guide that teaches everything about structured data.

These are the best practices that you can do to make your meta description SEO-healthy and appealing at the same time.

URL Structure

Your URL structure is what Google looks at. You've gotta optimize it for SEO.

This seems a really diminish tier but still attracts the vitality. Your URL (Uniform Resource Locator) structure has to be SEO friendly.

What do I mean by SEO friendly?

SEO friendly URLs tend to be short, organized, and keyword-rich in nature.

Why URL Matters?

As other sources like meta description, title tag, and the content of your page are used by search engines to know your content industry, URL is also taken into account.

So, what can you do to enhance your URLs?

These are the steps…

Step: 1| Edit Your Default URLs.

Even Google doesn’t like that.

Google's guidelines about URLs.
Google Notes

When you write the content and publish, your page’s URL is really complex to understand what you’ve produced.

That is a bad one.

This is how your default URL looks like.

There is a need to edit the structure.

It could be done by removing all the useless stuffing to make it beautiful and meaningful.

[Recommendation* – Remove the dates as well for good traffic and looks.]

This is how an ideal URL looks like.

Here is a real example of a good structure.

The best example of an Ideal URL.

You can see the URL is easy to understand.

Step: 2 | Keep It Short

You’ve to keep your URL shorter.

Google wants the user to navigate effortlessly. If you’re URL remains longer, there are a very few chances that you’re going to do well.

Shorter URLs and higher rankings. Check yourself.

An ideal URL length should be about 50-60 characters.

The advantage of making them short is a clear focus on the topic.

Let’s take the same example that I used before…

[https://optinmonster.com/how-to-get-traffic-from-facebook-for-free/]

It has 67 characters. Which is not considered by an SEO nerd like you and me.

According to me, if it would have been some shorter, it could have made a difference.

There are gaps to rephrase it.

Here is how:-

An SEO friendly URL.

This is much better than the previous one for it clarifies the content faster and clearer.

That’s enough to customize your URLs. I have 3 quick tips as well.

Tip No. 1) Don’t use special characters.

Tip No. 2) Don’t use words that just fill up the gap. {Example – the, a, an, that, etc.

Tip No. 3) Avoid using capital letters as they lead to 404 NOT FOUND Error.

Google’s Tip:

Google recommend hyphens instead of underscores.

Heading Tags

Heading Tags For SEO.

Heading tags give proper formatting and structure to your site pages.

The hierarchy of the tags goes from H1 to H6.

So, there has been some debate around the corner about whether not header tags impact your SEO or not. Studies show that H1 tags still matter but H2 – H6 tags are not that important.

According to our experience, and some other sources, search engines still love them.

How do they help you?

SEO: Search engine crawlers find it easier to crawl your structured and formatted content and takes a positive note to it than crawling through issues with the structure.

USERS: Usage of accurate header tags make your content easier to read and digest with no irrelevant problems.

As a result, people stay on your site for a long time to read your article that improves your performance.

They are much more likely to engage with structured content.

So what’s the deal with using them properly?

Let’s dive right in.

How to use heading tags?

 guide to using heading tags properly.

Well, have you ever wrote any heading in your content to emphasize?

Did you use the bold feature to do that?

Don't use the bold feature at the place of heading tags.

I bet you did it. I also made a mistake when new to this.

[If your content is written by any content writer, make sure to check this before you distribute it.]

You can use heading tags instead of that.

H1 tag is the most important tag which is considered for the relevancy of the content.

Using more than one H1 tag is not recommended.

The importance of the tags decreases as they go down from 1 to 6.

Usage of the rest of the heading tags more than one is good. You should use them as subheadings. It’ll be good for readers and crawlers both as I mentioned above.

Here is something sensible for you to decide…

Well structured content with heading tags for better SEO.

You understood what I mean now.

Did you?

Optimizing Images For SEO

It is really important to optimize your images.

The last part of On-Page-SEO is Optimizing your images.

There are 6 things you need to focus on to optimize your images brilliantly for SEO.

Compress Your Images

Select A Proper File Name

Add A Title

Add Alternative Text

Add Description

Write A Caption

Let’s take the image that I used above of my mentor Neil. Here’s How I optimized it.

There are total six steps involved when it comes to optimizing your images.

You just have to customize the pointers. Just keep this in mind that you don’t have to make your alternative text more than 125 characters. Try to make it under this length.

Another thing is compressing the images.

Why do this?

It plays a key role in grabbing the attention of the user[By decreasing load time].

You can install plugins within your site to do this like reSmush.

Works great for everyone!

Optimizing your alt text, title, and description of the images gives great back-up to your post.

I’ve kept it concise because I’m so excited to come to the next tier of SEO.

Here it is:-

Off-Page SEO

Off Page SEO is another part of SEO. Most of the SEO experts and digital marketing experts focus on this.

You can simply call off-page SEO as the best practices to show your site up in the top search results.

As the phrase, ‘off-page’ itself suggests, you can’t do it on the page. What I mean by it is that it is done indirectly by you and others together.

So, what does this include?

This is it…

Various parts of Off Page SEO.

Domain Authority, Trust, and Link-Building are the main components of Off-Page SEO.

Domain Authority

Authority simply refers to the quality and authenticity of anything.

When it comes to your domain, it is called as domain authority or DA.

Let’s be straightforward.

It is a score from one to 100 that determines the authority of your website and predicts how well your site will rank on Google SERPs.

The score is developed by Moz.

Let’s take a domain reebok.com and see how authoritative it is with MOZ itself.

Moz showing reports on domain authority.

Great! It’s 85. Is it good?

Of course, it is…! There are some facts about Domain Authority that you should know.

You can’t classify DA as good or bad and low or high. It depends on what industry you’re in.

If your niche is too small and least competitive, a DA score of 26 can be good whereas, if you’re in a competitive industry like shoes or fashion, it could be close to 70.

Trust Being A Factor

Back in the day, when learning about SEO, I saw people talking about TrustRank.

I was always confused by the phrase as there was no particular layout given by Google on this.

After scrolling through some results, I’ve found a video of Google Webmasters and got the answer.

It’s right below.

If you have a lot of high quality links, you tend to earn more trust with Google.

They had given a patent too that clarifies ‘trust’.

Google patent that clarifies trust.

So, the more high-quality links you get from other high-reputed websites, the more trust you build with Google.

It is about the quality of your website at all. It’s going to decide whether you’re site will show up high in the search results or not, based on some trust signals.

There’s a catch, hang on!

You don’t just need quality backlinks. You have to link out to quality and trustworthy sites too.

Build that rapport.

One study from Survey Monkey and Search Engine Land show that trust is even a lot more important to the end-user as well.

Out of 412 people who answered the question of what makes them click on results to buy.

Around 70% of them opted ‘Known Retailer’. This could be noticed as a brand signal, right?

Survey Monkey found that trust is something people buy on.

Brand signs are really high. People wanna click Amazon to buy instead of a rare website.

It’s true! You and I do this all the time.

[Bonus Tip:– Have a privacy policy and terms page on your site. Google takes them into an account.]

I’ve been muttering about backlinks and link-building a lot, it’s time to get on there fast!

Link-Building

What is link building in Off Page SEO?

What is it?

The practice of stretching your brain’s nerves and finding linking opportunities from other high authority websites is the same niche and then getting backlinks is known as link-building.

It matters a lot and Google itself has said that it is one of their top 3 ranking signals.

You must have heard people saying ‘backlinks are everything’. That’s completely wrong. It’s a very important set in SEO but it’s not the only important thing.

In a cucumber, you have to do link building to acquire better rankings and traffic.

Reports show that about 37% of the business owners spend around $10,000-$50,000 on link building to build trust, get higher rankings and traffic.

Now the question is: What are backlinks and how do I get it?

Here’s your explanation. Let’s go!

What are Backlinks?

The external links from other websites pointing towards your content are called backlinks. Or, when somebody else links your content as a source to theirs, the link is referred to as a backlink.

The concept of link-building.

Agree or not, people do it naturally when formulating a blog post.

Think about it this way…when you speak to your friend about chocolates or any other thing that you’ve purchased, you add a source or sources.

For example:- I’ve got this chocolate from ‘The Choco Paradise in 3rd Ave‘ or I’ve ordered this wine from Empathy Wines.

The same story goes with backlinks.

If one site has great content, another naturally links out to that.

So the more high-authority backlinks you have, the better rankings you get.

Here’s the relation between Google rankings and the number of backlinks.

The More the backlinks, the better the rankings.

Wow, even the 10th position has over 30K backlinks in its piggy bank. This means you should have them too.

Here’s the deal.

You know I have used the phrase ‘high-authority links’ over and over. I know it’s annoying but there is a reason behind this for sure.

The quality of the links matters a lot more than quantity. No matter how many people you get to link out to you, but if that’s not worthy to Google, you won’t do well.

One of my fellows, Eric recently wrote a post about entrepreneurship…he ranked his content within 4 months in the top 3.

Can you guess how many backlinks did he have?

Even less than 25!

That’s right! They were all from authoritative sites like Entrepreneur, Inc, and many others.

So, you have to spin the wheel for quality, not quantity.

Now, the question is:- How do you grab backlinks?

You need to do this…

Step 1: Create Link-worthy Content

Yep! There’s a need to create a masterpiece content before you think of getting links.

Using Brain Dean’s skyscraper technique you can create a disrupting content in your niche.

To create great content that people will love to link to and share, you’ll need to…

Create Original Content

Primarily, think about the users. They don’t want the same shit again and again. You’ve got to create unique and original content for both people and Google to be happy.

Try to be real in your articles. People love genuine things.

Come up with real ideas and show your experience. Unique content doesn’t mean you copy and spin the piece and throw high on your website. It has to have added value.

Make It Engaging and Force People To Act

Create content that engages people.

Yes, your content should be engaging otherwise no one’s going to read it.

Try to avoid long-form of paragraphs. No one likes that crap!

So, keep the passages between 2 and 3 lines as I do.

Include great images, videos and audios to make it interesting.

Also, use the words ‘you’ and ‘I’ frequently because you have to hook people up.

They feel much more connected and personal when you integrate these words.

Use Infographics [As Much As You Can]

You must be knowing about the Backlinko blog. The reason why it is so popular is that it has a ton and ton of infographics. [By the way, mine’s too.]

According to Moz, people link out to infographics and surveys more than anything.

Infographics get a ton of backlinks.

Just think about this post, I’ve linked out to a lot of infographics. People do this in general as well.

That’s the key.

I know you’ve started pondering about what the design of your content will be…but wait, before that, I have a lot more to teach you.

Write Long For Of Content

Yeah, that’s right!

This is all the skyscraper technique is.

If some article is ranking on the top with 2,000 words, you go ahead and create something really thorough for 6,000 words.

Do just write 6K words for the sake of stuffing it.

Just go so much up and down that people will be like: Oh My God! This is the best article I’ve ever read.

Now, here’s the thing!

Long-form of content generates more backlinks over time.

Long form of content generates more backlinks over time.

You don’t want to miss an opportunity like this.

Um, hmm?

That’s why long posts.

Do Case Studies and Include Statistics

Stats get shares and backlinks as well.

As said, using a ton of statistics and case studies makes your way easier.

If you take some time to look at this same article and not anywhere else, you can find I’ve linked a lot of other contents because of stats.

Stats and case studies get popular easily because people are curious about figures.

One of my friend Kim wrote an article about email marketing stats which ranks in the top 3 positions for the term ‘email marketing stats‘.

When I looked over the backlinks of the URL, the single got about 219 high-authority links.

More the thorough the content is, more backlinks it's gonna have.

It proves once again that figures tend to have more link juice.

This is what you can shape what you post and call it link-worthy.

Now that you’ve got mind-boggling content, you have to follow the second step to get people to link out to you.

Step 2: Send Outreach Emails [Wisely]

The far preponderance of people takes it the wrong way.

Yeah, I’m talking about the same: Outreach Emails.

I know I’ve given some introduction about it in content marketing part.

It’s because sending outreach emails is basically a part of content marketing.

So, I don’t want you to beg people for links when your content is fabulous…rather than that, you could just do what I call as ‘Spy Value Strategy‘.

It’s not rocket science, don’t worry.

Let me explain to you.

First, you have to find people who are linking to content that is on the same topic of yours but is not better than yours.

So, how do you do that?

All you have to do is head over to a tool called backlinks (It’s free).

— Type in your competitor’s URL.

— Scroll down and it will show you all the other sites that link out to it.

No. of backlinks the URL has. It can be looked into a tool called backlinks.

Woo! That was an easy task, right?

Now, I don’t want you to send emails to each and everyone out there.

Say no!

Look at the domain scores too of the referring websites.

Where you find it above 70 (maybe 65 too), you’re good to go.

I don’t want you to be a spammer. Please don’t.

Provide value instead of by investing your time.

Here’s how you can do this…

Read every single post thoroughly, look for suggestions to notify and find the weak spots in the other posts that they’re referring to.

List all of them down.

Now, collect their email addresses from sources.

Now, you have the weaknesses, suggestions, and appreciation for them…You can shoot something like this.

An outreach email template.

That’s what you need to do to have a better quality of links for you.

According to my experience, every 2 or 3 people link to my articles out of 10.

That’s completely fine for me.

Step 3: Broken Link Building

Broken link building strategy.

This is the most effective and easy but at the same time the hardest way to build links.

What it is and how it is done?

When you go ahead and spy other people’s posts, find broken links which are relevant to your site, and ask them to replace them by yours, it’s known as broken link-building.

It seems very easy, right?

So it is…!

You just have to put in the work to find broken links and then notify the blog authors to replace.

The doubt is:- How do you find the broken links?

Be calm, you’ll not have to click on every single link and check.

You can use link checkers that crawl and tell you what’s broken and what’s not.

I’ve got a recommendation for you.

It’s called Check My Links.

When you find the broken links, you can send a customized email to get people to link to your content.

It’s really that simple.

Congratulations! There are the best strategies of link-building you can follow.

If you want more, read this.

We’re now done with Off-Page SEO.

It’s time to get eyes on the MOST important ranking factor and store it in the brains.

SERIOUSLY!

User Experience (UX)

Do you know the mission of Google?

It’s a user experience company.

Google is a user experience company.

Now in 2019, user signals are the most significant signals. And it will be from now till the end.

If you and your site are user first, you can chill on the beach.

What exactly do I mean by the user first?

Is it something like Then what?

In the most compressed format, I can say that how a user behaves on your site.

Does he spend more time on your site or instantly smash the back button and move on to some other site?

You can see this in your Google Analytics.

Let me show you the analytics of my site that I’ve started some days ago.

Here is the analytics of my site which is facing very low user matrix and losing a lot of potential visitors.
Which is not a good SEO sign because it's the core when you do digital marketing.

As you can see, the site has 610 visitors but only 5.7 percent of them are returning.

This is a signal of low user experience. You can also see the bounce rate which is pretty high and the average session duration per user.

Only 1.67 seconds.

This means the site is not user-friendly.

How Does Google Look At User Matrix?

We’ve been talking about user experience. How does Google actually do it and look at the insights?

RankBrain

Google RankBrain is the most vital ranking factor in the whole SEO.
IT looks at the user matrix. Mainly the behavior of users interacting with the search results. It is a great algorithm.

What is RankBrain?

Before anything, it is the 3rd most important ranking factor officially mentioned by Google.

So, it is not something new but a powerful algorithm of Google-like others which can learn from the interactions of the users from the search results and then rank them accordingly.

If there are two articles ranking #1 and #2 for the term ‘digital marketing’, and most of the people spend time on the second one, it changes and flips the position of those two.

If there are two results, ranking for digital marketing and one is getting more clicks than the other, it will be switched.

It takes notice whether the one is better or the other.

Search results for digital marketing keyword.

Okay, that is what the process takes place in your ranking via RankBrain.

Try to do friendship with it and it’ll be your great virtual friend forever.

Why RankBrain Matters to Google?

It is because you can’t fake it. It is more accurate than Google engineers. [According to an article on Forbes.]

RankBrain is 80 percent correct whereas Google engineers are 70 percent correct.

Yep! It is 10 percent more accurate.

Here is one more study I did to prove that user-experience is getting hotter and hotter over the course.

It is easy to find whether UX matters or not. Here is the interest level of people on it from the past 6 years. It is growing! Not stopping. I love it. All the fake digital marketers and SEO experts will get their rewards.

I searched for the interest level of people worldwide for ‘user experience’ in Google Trends.

It keeps on rising on an average.

This means people are becoming concerned about it because Google is making them do it.

Great, so far. But how can you improve your user experience or user satisfaction?

Here’s what you have to do.

Speeding Your Site UP

Site speed is a very important factor in current search engine optimization as per the user experience.

Tell me, when you are searching for something on the web, do you like a slow website?

No! Never.

Nobody likes a slow website.

Site speed is a really really and really pivotal part of your Google rankings. It directly connects with the user experience. If your site is like a tortoise, you have to make it like a bullet train. This helps you more than what you think with everything.

Let me tell you something shocking and interesting.

A study by eConsultancy says that if your website is one (1s) second slower, it results in the reduction of 7% of conversions.

KissMetrics states that 79 percent of the web shoppers will not return to your site if it has a speed problem.

40% of the people leave a site if it takes more than 3 seconds to load.

More importantly, you won’t get ranked because you don’t have a user experience.

Look at simple research by our team which shows the relation more appropriately.

The better the load time, the better the UX and so the rankings.

How do you check your website speed?

There are so many tools to do that. Most of the tools are real.

Here’s one from Google: Google PageSpeed Insights

Oh! The score doesn’t seem to be good at all, right?

That’s not right. Not at all.

Before I say something, look at the page speed score of Google Blog.

It seems to be very less, right?

No, it’s not! Open google blog on your mobile and see the speed. I think it’s a second or a bit more than that.

That’s super fast even with a score of 63.

What I conclude from this is: Google PageSpeed Insights is not perfect just because it’s a Google product.

Does that make sense?

Yeah, it does.

It is good and tells you about what action to take with the page elements.

[That means it only analyzes the code of your page, nothing else.]

So, how do you get a reasonable idea of your speed?

Check it manually. [I do it]

Or, use tools like GTmatrix, and WebPageTest. {They are not extraordinary but are good.

I checked my speed with GTmatrix for SEO and it shows really good results.

GTmatrix shows me my page size, requests, and all the necessary stuff. {Not 100% correct, though.}

Here is the report from WebPageTest.

It is so overwhelming. All the tools show different results.

But I know what both the reports show my page size around 600 KB, and the ideal size is less than 1 MB, I’m at the good side.

This is how you can check and then improve your speed from the suggestions provided in the reports like compressing your images, minifying CSS and HTML, Removing unwanted elements, etc.

If you can’t do it, you’ll need an expert to tweak into your coding.

Improve Your Navigation

Site navigation is a very important part of user experience.

How do you feel when you’re in a site where there is nothing to navigate?

[You don’t know how to move back, how to move forward, and how to move to the top.]

In my case, I feel like I have been caught and I hit the back button of the browser instantly.

I’m sure you sense the same too.

You know what? When a lot of people do like this, your bounce rate increases that lead to bad user experience and results in dropping of Google rankings.

You don’t want that on yours.

Here are some simple things you have got to do.

Here's is what you have to do to make your site up with a great navigation system. If your site is about digital marketing like mine, you've gotta seek UX.

I mean that’s it.

Nothing more than this.

Appealing Design

Your site should have a great design.

Design is not something associated with SEO, but still, it is incredibly useful.

I love seeing websites with great designs.

That’s what influenced me to create SB Digital a masterpiece.

Tell me while speaking in the comments whether you liked the design or not.

My eyes are zooming the comment section now.

So, pretty simple. The better the design, the better the user experience.

It doesn’t simply mean that you put all your work in design and not in content.

‘Content is King‘ when you just start. ‘Promotion+Design+Content are Kings’ when you have built an audience base.

Keep the four things in mind when you design a good one.

Here are the four tips to design a great design for your users.

SSL Certificate

What is this SSL?

Well, this is the full form: Secure Sockets Layer.

What you have to do about this then?

Let us look at it.

How likely would you stay long on a site showing this?

Insecure sites on google that leads to poor user experience. You don't have to have a poor site.

If I would be there, within a second, I would have hit the back button and switch to a safe site.

It’s practical. Isn’t it?

If you would be there, you would have done that too.

Then why not the user will do it? He is also a human being after all.

Alright! Now, how about this?

This is a site which is safe.

I’m sure you’re going to stick with a site like this because it’s trustworthy.

In fact, secure!

This is what having an SSL certificate means. Basically, your site should be https.

‘HyperText Transfer Protocol Secure

Mine is already.

You have to get a site with https or google won't rank you higher or even not show you in on the 10th page.

Now the question is, how do you get an SSL certificate?

There are companies like GoDaddy, Bluehost, and more from where you can grab yours.

This is a very important part of the user experience.

Value Is Everything

Last but not the least point under user experience is value.

If you provide value at what you do, you are the horse of the long run.

No one is going to visit and stay on a page which is not providing them the information they need.

You have to do masterpieces to shoot your rankings to the sky.

So, you have to provide as much value you can. If you don’t, you won’t rank because people won’t like you for anything.

But they will dislike something.

Value you provide is everything.
It’s all about value, my friend.

What do I exactly mean by value?

Here is the elaboration with an instance.

Let’s say if someone types in the term ‘digital marketing’ on Google and he scrolls through a couple of results which don’t really meet his need and satisfy him.

Then, he encounters a result which has great content that he learns all the concepts of digital marketing within that one post.

Will he keep on coming to your site the then?

Of course, yes!

Even I and you also do it if something holds an influencing essence with new notions and tactics.

This is what value is.

It means going so much above and beyond in the content that you produce. If you write a post, include each and everything in it.

Like if I write on digital marketing, I include the past of it, the definition, the parts of it, the strategies that are used for it now, what will be the future of present strategies with proven statistics, and bonus tips to start with it safely.

If I do that, the users will fall in love with you deeply. They won’t even dare to visit your competitors.

See how adding just a little bit of value resulted in the growth of my new website.

SEO results.

Whether you agree or not, if you provide great value and premium experience with nothing in return, you’re the person of your work. It’s easy to make and deploy it when people love the content you produce.

Is Your Site Mobile-Friendly?

Is your site mobile friendly?

Your site has to be mobile-friendly.

Why?

Do you use a smartphone?

Sure thing! Most of the people do.

Over 80% of people use mobile devices. There are over 4.68 Billion people using mobile in 2019*.

Number of mobile users.

Around 47.96% of the total traffic on the web is from mobile devices.

They’re killing it.

Mobile traffic share in all regions of the world.

Did you look at the insights? Even most of the conversions take place through mobile devices.

Then, what about your site?

It has to be easy to use and responsive to mobile devices. Even you use mobile most of the time searching for something and so do I plus other people do.

There’s no rocket science in it.

You have to have a site that looks good on mobile, fascinates people, and functions phenomenally well.

Mine is already under the shell.

Shivansh Bhanwariya Digital: Digital Marketing Agency On Mobile.

It’s now your turn.

But wait before we go further.

I have a bonus tip for you.

Do you know which media screen size is most common and generate the highest amount of conversions?

I have got the information for you so that you can converge on it with your laser lights.

The best two sizes are 4.7 inches and 5.0 inches!

Best screen sizes to optimize your site.

Yep! If you optimize your site for mobile and focus on these two main screen sizes, you’ll make as many times more money as you press the ‘dollar home screen’.

That’s crazy. But it’s true because of real data on case studies.

Love it!

That’s all you can do for a better user experience.

So far, I just want to say that when you work with Google and users, they give love, traffic, and rankings in return.

SEO completed.

[SEM] Search Engine Marketing

Search Engine Marketing: An Important part of digital marketing.

You know about SEO a bit now.

What’s this holy shit SEM is?

Search Engine Marketing or generally referred to as ‘search marketing’ is a practice of buying traffic from the paid listings.

Linkedin advertising about digital marketing with Google Ads.

SEO is about getting sustainable results with no money and SEM is getting results with spending money. [As long as you keep spending.]

Before I tell you more about it, why not we compare both of them, right?

SEO VS SEM

SEO gives long-term benefits whereas SEM works only for money as said already.

SEO is a slow process. SEM is a fast process.

SEO results are shown below on search engines. SEM results are above SEO ones.

Search Engine Marketing plays out an great game.

SEO builds brand and trust. SEM may not.

Out of the total listings, only 30% of the people click on paid search listings (SEM) and around 70% of the people click on the organic (SEO) listings.

SEM placement in digital marketing.

That’s the difference.

What Should You Use? SEO or SEM?

You don’t have to underestimate search engine marketing but.

It’s is very powerful as well.

If it wouldn’t, why big brands like Linkedin would do this? [Hint: Look at the screenshot above that I used to explain what SEM is.]

So, it’s a very effective piece of marketing when you can spend money to gain traffic and have to get quick responses.

In fact, one of my friends generates over $100,000 a month spending somewhere close to $10,000.

My advice to you is to use both of them if possible.

You have to go all in.

How Does SEM Work?

Every search engine has a marketing platform.

[Bing Ads, Yahoo Search Ads, and more…]

You can use any of them. But I will talk about the six letters you’ve seen over and over in this guide.

You’re all familiar with these six letters – G o o g l e.

Absolutely! I’m going to talk about Google Ads. [Earlier Google Adwords]

Google Ads are an important part of SEM.

So, how do you do that with Google Ads?

First of all, you need to know what keyword you want to show up at the top because different prices have to be paid for different types of keywords.

Sometimes a keyword can cost over $650 per click!

You’ve got to be very smart for it.

After that, you just have to create campaigns and run ads to make money. [sounds easy]

But…

Unless you have a strategic, successful and backed-up campaign for practicing SEM you won’t really do well.

Don’t worry, I have a perfect source for you to master Google Ads.

While I was looking for providing you some great visual courses, I stumbled upon Neil’s site again and got a pal named  Jerry Banfield.

He makes more than anything on Google Ads.

You can master the thing like him as well. [Really]

Most of the lessons are free and they’ll walk you through each and everything you need to know to create your first campaign and nail it.

Did the problem-solve with SEM?

[PPC] Pay-Per-Click Advertising

Pay Per Click Advertising Explained.

Pay-Per-Click.

The name itself speaks about it.

It’s an advertising model where you pay when your ad is clicked.

It is also known as Cost Per Click [CPC].

Before learning this type of advertising and more about it, I should tell you why actually this type of structure was created.

It’s not a surprise that there are stale frauds in every industry. I think they are the most in the black pool of the internet.

So, to get a safe zone and reduce click frauds, PPC was given birth by Bill T. Gross.

So, you bid according to your daily budget to show your ads to the number of targeted people.

It’s kind for something similar to search engine marketing, isn’t it?

Hey, that’s right.

Search engine marketing a form of PPC. [It’s really efficient and unique though.]

Almost every platform runs ads based on PPC.

Google, Facebook, Twitter, Instagram, on and on and on…

But again, you know Google and Facebook always kill it.

You can create user-familiar ads on Facebook and skyrocket everything with the right car.

Like you can target homeowners based in Orlando who earn over $100K, have interest in pets and are men aged between 30-40.

It’s that accurate.

After it, your ads get served within the feed and results and you start climbing the Mt. Everest.

This is how Facebook ads work.

The reason why PPC is a good form is that it doesn’t highlight it and says it is an ad in big words which make people ignore your post.

You be safe in the scrolling through feed’ process and can easily take advantage of it.

You can bootstrap and enhance Facebook Ads from scratch right here.

You can see an example of twitter too.

Twitter is also established on earth.

Why not it will practice it then?

Here’s an instance of twitter ads as well.

Example of twitter ads.

So do platforms like LinkedIn, Google, and Instagram do.

If you’re reading this from the origin, you already know how Google Ads work.

If you don’t. I still have some big open gates for you to enter.

[SMM] SOCIAL MEDIA MARKETING

Marketing with Social Media Platforms. An important part of digital marketing.

Social media is a giant in today’s world.

If you’re not using it the right way, you’re doing something wrong for sure.

It has grown with the speed of light in the past few years.

Can you take a guess, how many daily active social media users across the world are?

Social media covers the majority of space in digital marketing.

The numbers are crazy!

Not only this but here are some mind-blowing sentences for you to know.

63% of customers expect companies to offer Customer Support via social media channels.

90% of users have used social media to communicate with a brand.

81% of small or big businesses use social media to engage and increase awareness among people.

Actually, social media has a great return rate but it is actually unclear how much.

So, my feet are getting chilly in this cold whether…let’s dive right in.

Benefits of Using Social Media

The far majority of you already know why to use social media for your business now. But still, I’ll explain it.

According to my own experience, there are top two reasons for using social media.

Social media is widely used to grow one's business.

1. Branding and relationships with customers

2. Generating leads and sales

Branding

As the numbers of social media users are in billions, there cannot be a better way to grab the attention of the people towards us in my opinion.

Due to things like comments, likes, shares, tagging, and more…social stands out.

There’s everything available for you and the customers to engage, and share feelings.

People are so thrilled when they connect with brands through social platforms.

Just ask yourself. How would you feel when Amazon messages you on twitter and say ‘hello’.

So, it’s a great source of branding even when you just start out.

That’s why Amazon does it and every other brand too.

Amazon and other brand use Social Media Marketing as their core foundation to connect with people.

Generate Leads and Sales

This is a very driving thing to a dollar-hungry person.

Can you think of the easiest way of promoting your products and services than just publishing a post on your Instagram or Facebook account?

If you do, then please share with me and everyone else too because we don’t know.

I hope you’re able to understand my feeling.

All you have to do is create content that brings value to your customer or in general people and then engage with them, drive them to your leads page and finally convert.

I mean it’s that basic.

SMM is all about engagement and content.

Which Social Media Platform Should You Use?

You know there are different social networks. What should you use?

Let me categorize each one of the major networks right down the road.

Facebook.

Facebook is one of the biggest marketing channels out there. It’s grown tremendously and seems like a second moon of the earth with over 2.4 Billion people living on it.

See the growth trend of Facebook from 2015 to 2019.

Facebook is the biggest role player in Social Media Marketing.

A lot of people struggle with this. You don’t have to.

User-base is not the only thing that matters in SMM. It’s also the intent and age of the users inside the office.

People on Facebook are generally aged between 25-34 who are interested in watching funny videos and having some fun.

If you produce business content over there. People are more likely to slip.

So, it may not be a good place for B2B.

In contrast, it is a prominent place for B2C.

Instagram and Snapchat

Instagram and Snapchat are young and have a fabulous audience. 1B+ and 203M respectively.

Having understood, I can say that they both would fit if your targeted age group is pretty young.

Instagram – 18 to 29-year-olds

Snapchat – 17 to 18 and 25 to 34-year-olds.

These two majorly work for B2C.

Twitter and LinkedIn

Linkedin and Twitter are best for B2B in social media marketing.

Twitter and LinkedIn are great platforms for B2B.

It is worth spending your money, time and efforts of these two.

Twitter has 330 Million monthly active users in the second quarter of 2019. Although the number was high before but still, it’s a place of quality.

Nearly 24% of the male and 21% of female internet users use Twitter.

The organic reach is high if you make something that engages people in the first 2-3 hours.

LinkedIn on the other side has also grown drastically.

It is now the best terrace in the B2B network.

Within a few years, it has made it’s way to 610 Million users in the present world.

You don’t want to miss out the organic reach and potential of LinkedIn.

If you haven’t tried, you have to.

That’s the basic phase of Social Media Marketing. I’ve got an expert’s guide for you to check.

Affiliate Marketing

Affiliate Marketing: The best business model in digital marketing.

If I ask you – Can you recommend me a great watch under $400?

You’d probably suggest me watches of companies like Seiko, Citizen or any other.

What basically are you doing here?

Easy to say…you’re recommending something to me.

That’s what affiliate marketing is all about.

But amusing enough, you get paid to do that.

Let me define for you…

Promotion of other people’s or businesses’ products online who pay commissions for each sale made is known as affiliate marketing.

It’s the best form of marketing to generate high income within a short period.

This type of business model can be scaled enormously by both people who promote and the companies owning the products.

That’s fantastic. Isn’t it?

Now, let me break down what actually the affiliate marketing business model is.

Affiliate Marketing Business Model Explained

There is nothing difficult here.

It is a business model in which you be a link between people who need the services and people who provide the services.

If it’s unclear, what I want to say is that you connect consumers to businesses and earn money.

Something like this…

Affiliate marketing business model explained.

Makes sense, right?

This is all how the business model works. It’s pretty simple.

I know you’re getting excited about how much money can you make with it.

Here’s your answer…

Believe or not, you can earn thousands of dollars, hundreds of thousands, or even millions depending on how hard and smart you work.

My mentor David Sharpe himself is an affiliate and runs an affiliate marketing program too. He has done over $250 Million+ in sales.

Again, you can too! It just requires work and empathy. I have a small surprise for you at the end of this topic, by the way.

How To Start Affiliate Marketing From Scratch?

As I’ll cover the full part of affiliate marketing in a separate upcoming guide. I’m just going to give you a basic idea about it.

Nowadays there are loads of companies who love you being their affiliate.

Companies like Amazon, Apple, Clickbank, WordPress, etc. also offer affiliate marketing platforms.

Every company in digital marketing field uses affiliate marketing model.

You can just go to their official websites and click on the ‘affiliate‘ section at the bottom or top.

Then by filling out the required information, you can be a member and promote their products with a unique link of your ID.

These type of links are generally known as affiliate links.

Affiliate links explained.

Now the problem is how do you actually promote the products?

I have a solution.

In my opinion, Clickbank is the best network out there for affiliate marketing.

So, after being registered there, you’ll choose any product you like and come to social media sites like LinkedIn, Twitter, Facebook, Instagram for promotion by continuously posting content which is compelling to people.

Like this…

You have to be creative as much as you can with digital marketing and affiliate marketing.

I know it’s not that kind of professional…but nevertheless, you can do something like this.

It’s all about creativity.

The more creative you are the better you will do.

This was one free way of doing this.

Another way is to create video content and then navigate people to buy products from your link.

I’m sure you’d have heard people saying – Click the link below in the description to buy ‘X’ product. [On Youtube or any other media.]

That’s how it works when you’re just starting out with nothing.

There are plenty of strategies that could be used to do affiliate marketing.

That said, the rest of it I’ll cover in a separate ultimate guide coming very soon.

[Surprise] By the time, you can check out these comprehensive guides I’ve gathered:-

Email Marketing

What is email marketing?

The term ‘email marketing‘ can sound very basic but it’s actually acidic.

Ha! That was funny.

What I meant is that it is super vital.

Really?

The same reaction I used to have before I realized the real power of email marketing.

So, let’s define the term.

The science of sending commercial and promotional emails to a group of people is known as email marketing.

If you don’t know, email marketing is the best way to scale your business, even now! [When chatbots and artificial intelligence are on the hype.]

It’s long term because people rarely change their emails frequently. A lot of people use their emails for a lifetime.

How?

Let me break it down with the help of an infographic.

Email marketing infographic.

Also, with 89% of Americans checking their inbox each and every day, there’s nothing more to say.

Now I believe you will not ask any questions like ‘how’ and ‘why’.

What do you need to start email marketing?

For sure an email list.

If you don’t know what an email list is, it is a list of email addresses which are collected by hard-working people like us.

I have solicited thousands of emails which helped me to scale my business to the next level.

One of my digital marketing site has earned me more than 7 thousand emails.

The question is…how do you collect email addresses?

I’m going to narrate you how within a second.

The best tool to collect emails in a nice and advanced way is Mailchimp.

I have been using this for a while. Even if you’re just commencing the work, I recommend to join it because it is free as well.

You can do everything with it like popups, sign up forms and whatnot.

In fact, I do it with MailChimp too

On my digital marketing site, I collect emails with Mailchimp.

When you write a blog post, you can ask people to leave their name and email address by giving them some sort of gifts, guides, e-books, or making promises.

There are a ton of ways to collect emails mentioned and illustrated in this guide that you can leverage.

Let’s assume you have thousands of emails now. What next?

The subsequent step you have to take is to send emails to your subscribers.

There are three types of emails businesses generally send.

A) Non-commercial/ Non-promotional emails

B) Commercial/ Promotional emails

C) Hybrid emails

Non-commercial/ Non-promotional emails

These type of emails are sent to subscribers for knowledge. When brands and individuals want to build trust with their audience by providing them free value, they send non-commercial emails.

Example of a non-commercial email.

Commercial/ Promotional emails

As the name itself is suggesting, these emails are commercial emails that are dedicated to boosting sales and leads which contain offers and deals. In simple words, these emails ask money from you.

Example of a commercial email.

Hybrid emails

These type of emails are the mixture of both commercials and non-commercials. This means that the emails provide information but there’s an intent to sell or promote products and services or collect leads (emails) too.

An example of a hybrid email.

That’s what email marketing is all about.

You have to repeat this for the rest of your life with your subscribers.

And, before I leave the topic, I crave to say something…

The business takes place inside the inbox.

Hope you understood what I meant.

Future of Online Marketing

It looks and feels very confusing when you and I think about the future of online marketing. Every day is bringing new growth hacks, technologies, techniques, and methods to tweak for growing your business and brand.

After looking at various aspects and almost 100 years of sustainable development with online marketing, I strongly believe that it’s going to stay in the game.

Maybe, there could be shifts in the algorithms and culture, it’s is the most effective form of marketing in history.

Also, online marketing is now about having multiple channels. I say this a lot. It’s all about going omnichannel.

You should practice it if you’re not doing it and if you do it already, you’re quite well known with the power and potential of it.

If I were to speak in one sentence, then online marketing is the future of marketing.

Offline Marketing: Another Tier Of Digital Marketing

Offline digital marketing is a marketing that takes place with the internet.

I apprehend you already know a lot about it.

You have experienced it yourself already.

Won’t waste any time…let’s drive in our old Mercedes-Benz to circle around offline digital marketing.

Defining Offline Digital Marketing

This form of digital marketing is also known as outdoor marketing or out of home marketing.

Although there are a few nuances between each of these terms they’re roughly referencing the same thing.

Here’s a definition again…

When the promotion of business takes place without using the internet, but radio, cold calling, and networking that revolves around offline things instead, it is referred to as offline marketing.

It is something that we encounter every day.

Offline digital marketing is not dried up or dead. It is still something that a large number of businesses and brands use.

Our Mercedes is going really fast now. I’m so excited to drive deep into it.

Offline digital marketing is divided into 4 parts.

Various parts of digital marketing.

Billboards in Depth

As I’ve criticized billboards in the start, you know that I don’t really like the idea of billboard advertising much. [I’m not saying it’s not effective…but it doesn’t work that good.]

Still, you should know at least something about it.

I don’t think there’s a need to define billboards.

There are two races of billboard advertising…

No. 1) Traditional Billboard Advertising

This form of advertising is done with the usage of traditional billboards. What I mean by the underlined term is…not using LED boards.

[Of course, it’s not a part of digital marketing but of billboards for sure.]

Traditional billboard advertising.
Image Source: [Kessler]

No. 2) Electronic/ Digital Billboard Advertising

What’s different from traditional billboards in here?

Light Emitting Diode [LED].

In a cocoon, when advertising takes place with the cooperation of electronic or digital billboards instead of traditional ones, it is known as electronic billboard advertising.

Billboard advertising in NYC. [Offline digital marketing.]
Image Source: [Times Square NYC]

Is Billboard Advertising Worth It?

The working of it really depends on the location and of course how fancy your board is.

If you’re placing yours in the Times Square in New York where over 300,00 people jog every day, with an attracting piece, you will snatch it.

However, it can be very expensive to get on there.

A single one can cost you between $1M to $4M in a nice place like Times Square.

Yet you won’t be sure about it to work.

It could be done wisely too. If it is done wisely with a great layout, it can crack!

Here are some ad examples you can get for this.

Radio Marketing in Depth

Radio is not dead my friend. It’s been over a hundred years and radio still kills it.

It’s still in the game.

Radio marketing was the first thing in digital marketing. It is still in the game

There are some facts you need to know.

The world is surrounded by 44,000 radio stations at the present time.

More than 92% of the American aged 12 or more listen to radio every week.

75% of households in developing countries have access to radios.

Radio’s global market is worth over $40 billion per year. The United States contributes $21.81 billion out of that.

Whoa! You didn’t know all that before, right?

I think your perception of radio marketing is reconstructed. It should.

It’s worth doing radio advertising even now.

But wait, there are different types of radio advertising too! [3 types]

No. 1) Live Read

When an announcer reads a commercial on the spot, it is known as live read. You hear this every time you listen to the radio.

You know what?

This kind of advertisement is more productive when it is announced by a popular host because advertisers believe that a popular host’s voice tends to build more trust with the audience.

Funny enough!

No. 2) Sponsorship

Have you ever heard anything like this…

California’s [maybe any other place] traffic update brought to you by “X company’.

It is a sponsorship.

Whenever someone says ‘brought to you by…’ on the radio, it should click in your mind that this type of advertising is called sponsorship.

No. 3) Produced Spot

Unlike live read, this advertising involves an already produced piece of creation which is played out for the audience.

It could be a small song for your brand or any other piece of creative.

How To Stand Out With Radio Marketing?

The foremost thing is to be as creative as you can with your commercials.

The second thing you can do is…advertise either at the beginning of the shows or at the end of the shows or both.

The reason behind this is that the audience doesn’t get distracted from their entertainment and perceives the information about the product or service too.

But again, it’s all dependent on the creative you put out.

[TV] Television Marketing

The television industry is the best place to dump your money. Each year, hundreds of millions and billions are burned in TV advertising.

Today’s world has social media, search engines, re-marketing, re-targeting, and tracking. Why would you spend your money on something unspecific and irrelevant?

After the emergence of new trendy platforms, the value of TV commercials has touched the ground in the eyes of marketers.

TV advertising or marketing was on the hype in the digital marketing world before but not now.

Why would you watch MTV instead of pulling your phone out and enjoying music with Zayn on Youtube?

Heck yeah, you can leave your comment on there and share it with your friends as well.

All for free!

Unlike other digital marketing channels, it is extremely expensive!

The average cost placements for 30-second Super Bowl ads can go to a hike of $5.25 million.

That’s too much!

Hence, not only me but every marketer will advise you spending your money elsewhere that focuses on the future, rather than TV commercials.

Cell Phone Marketing

Cell phone marketing is another part of digital marketing that involves number of activities to get sales.

Cell phones are the mini kings, now.

Everyone has one in their pocket which comes out over and over for notifications and updates.

Guess what?

If a person near to you is busy on his/her phone.

If so many people are attracted to it, why won’t you utilize them for your business?

There are two valid and working things you can do with phones…

  • Cold Calling
  • Texting

Cold Calling – It is an act of calling unknown people to close a deal or to sell something.

It’s not the best way to get sales works good enough while starting.

There’s nothing bad if you call 50 people and close 2 deals.

It’s at least better than zero.

Isn’t it?

You should have the charisma which is needed to do connect with people and then you raise funds each day.

Texting – Sending text messages to give offers, special deals, discounts, and coupons to people as a part of marketing to stimulate sales.

I know we still get these types of messages from brands like Amazon, Levis, and many others.

You know what?

A text message is a guaranteed read.

Thus, there are more than many chances to get customers via text messages using cell phones.

At last…

Phones will continue to kick it off, for sure.

Offline Digital Marketing Before 2019

Offline digital marketing before now was really effective but now it's tanking.

Offline digital marketing rocked in the past. It was the only thing that people focused on to nurture their business models.

TV Marketing, Radio Marketing, Phone Marketing, and Billboards were a center of attraction for the people and they were impacted by the bits.

Using the four major channels was the core for every service provider because of no other alternative and so was the limitation with the audience.

Hence, they both (audience and businesses) had to cooperate with each other naturally to make it work smoothly.

It even did pretty well.

Future Of Offline Digital Marketing

The future of offline digital marketing could be in the dark.

Online marketing has revolutionized the whole model of digital marketing this time.

That doesn’t mean offline marketing is going to die.

It still holds an important role in driving results as not everyone at every place and every time is using online stuff.

There’s a need for offline marketing too.

The reason is that it is more natural to people when something physical appears in front of them.

At least for now and a couple of more years it will be substantial for it can entrance potential customers.

Conclusion

Now we're done wth the digital marketing guide. Here's the conclusion.

As you’ve seen so far that digital marketing is not only limited to Google, Facebook, Twitter, Bing, and other online platforms. It is offline too and can be effective without the web as well.

The sheer of practicing digital marketing is really amazing and adventurous. The different complex looking terms like SEO, SEM, SMM, PPC, etc. are not actually that hard when you do it practically.

If you add up all these different things so-called as the parts of digital marketing, you will definitely notice a vigorous spike in your graph.

Of course, the fast-moving online world will affect the offline world but it will take a shape and modernize itself by the time.

What will you try very firstly while getting started with digital marketing?

Is there something I missed in the guide?

If you have any problem or advice, feel free and share your knowledge below in the comments.

[FAQs] Frequently Asked Questions

What is digital marketing? 

Digital marketing is a type of marketing where advertisers reach their potential customers with the help of various digital channels like phones, social media, search engines, and other media channels.

What are the two types of digital marketing? 

The two types of digital marketing are digital offline marketing which covers billboards, TV marketing, phone marketing, and radio marketing and on the other side digital online marketing which covers SEO, SEM, PPC, SMM, content marketing, affiliate marketing, and email marketing.

Why digital marketing? 

Digital marketing is the best and the cheapest way to scale your business to the next level in the present era. Many companies like Google, Facebook, and Instagram generate billions of dollars in revenue, proving the growth of it.

What is the future of digital marketing? 

Digital Marketing is going to stay in the game due to its qualitative performance and quantitative reach. All the forms will be modernized to fit with its massive hike.

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