Social media is one of the greatest ways to connect with your customers or audience in this period of attention revolution, where people are welcoming new platforms to control their daily life.
And, you know that business is all about figuring out where the attention of the people is, and then providing them with bags of value to eventually build that rapport and trust required.
That being said, if you’re a small business or a big brand like Amazon, you have to be social and connect with people in the best possible way to make them feel better and convince them to become loyal customers.
By the way, here are some interesting points to give you some context about the importance of social media for your business.
More than 3.499 billion people use social media actively.
91% of retail brands use two or more social media channels.
81% of SMBs [small and mid-sized businesses] use social channels to communicate with their customers.
$74 billion was spent on social media advertising in 2018 alone.
But wait, there are a ton of platforms. Some are popular, and others are not. Some are profitable and others are not.
So, what are the best ones that can make your day?
Right here, I’m going to tell you the top 20 hottest social media sites or platforms [with statistics] that you should be using if you want a consistent growth in the digital era.
With that being said, let’s dive right in with our list.
Some people say Facebook is bullshit, whereas some say it’s a great social networking site. But according to real proven reports, Facebook is still the largest platform out there.
And best of all, it’s the most profitable network too.
Just for reference, I want to tell you a quick story, and then we’ll move with the statistics and all.
I don’t know if you’ve heard or not, but there is an e-commerce company called Wish. As a startup, they’ve been able to grow their revenue from $250 million to a bit over $11.2 billion utilizing Facebook as their most focused customer acquisition channel.
That’s freaking awesome. This is the power of Facebook if you use the right way for your business.
Now, here’s a piece of data to show you how many daily active users or DAUs are there on Facebook.
So there are two ways you can promote yourself as a brand here. First, without spending any money [organically] and second, via spending money [paid promotion].
Well, what should you do out of paid and free?
My simple answer is utilizing both of them if possible.
I know it’s even harder than hard to do good organic growth with Facebook since it has the biggest population sitting and posting content every single second, but it still works out.
Paid marketing on the flip side works out phenomenally well.
For Facebook’s Organic Growth:
[Neil Patel] 20 Secrets That’ll Boost Your Facebook Organic Reach
For Facebook’s Paid Marketing:
[AdEspresso] The Beginner’s Guide To Facebook Advertising
Instagram again is a sister company of Facebook, which is leading at the moment after having a fabulous win.
This application a great option for you as a business to use because it’s built to support content creators.
The majority of the youth uses Instagram, so you get a perfect audience to target if it’s relevant to you.
Right now, there are more than 1 billion MAUs.
Again, begin a leading platform, you should have strategic approaches to promote your content, or you’ll have to spend more and more to reach people.
Instagram’s audience is not lazy. They’re super active people. So, if you engage with them, they’ll support you until the end for sure.
Besides free traffic, you can sponsor your posts and even promote your stories [which is kind of cool].
For Organic Growth:
[Social Media Examiner] 16 Proven Ways To Grow Your Instagram Organically
For Paid Marketing:
[Hootsuite] How To Advertise On Instagram
YouTube is a great way to get brand awareness as it’s a video-sharing platform and a video marketing platform for businesses.
It’s been in the game, deployed everything out, and is winning because it’s attracting and catching the attention of the people.
Everybody likes to see a visual thing instead of reading large chunks of text.
You, as a business, should not miss out on taking advantage of it. A lot of people consume YouTube content, and when I say some facts about it, they’re like – “Oh…we know this already.” But the real part is that they never even use it for marketing purposes.
You should definitely not do that but execute for execution is always better than assumption.
Here’s just the organic YouTube Traffic by months.
It’s just insane. Though YouTube right now has over 1.9 billion monthly active users.
You should try both unpaid and paid content on here.
[Backlinko] How to Rank YouTube Videos
[Quicksprout] How To Advertise On YouTube
A sister company of Facebook again that enables users to share messages with multi-media. It’s grown ridiculous speed by the numbers.
You must be thinking, how could WhatsApp help you with your business or brand, right?
As the majority of people like to connect with a brand via social media, WhatsApp is the best way to provide customer support and engage with your audience as an SMB.
The second advantage is that you can directly promote offers when released.
Now they’ve launched WhatsApp Business, which allows you to create a professional business profile and do everything that I mentioned above or even more.
Just have a glimpse at WhatsApp users over time to make it click the right way in your mind.
Till now, you’ve gotten it that Mark Zukerberg is an extraordinary organism that understands human behavior exceptionally well.
Messenger is a leading messaging app, of course, involves multimedia to share with your friends and relatives. Hey, wait! Before you get excited and jump to chat with your friends, I want to tell you that here we’ll talk about business.
But before that, just see how popular Messenger is.
Over 1.3 billion monthly active users. That’s right!
Well, businesses now can connect with their customers and get leads with the help of Messenger.
You can advertise on here, create chatbots, send notifications that are important and also newsletters, and much more.
You can’t miss it at any cost if you’re desperate to build a very good online business.
WeChat is a Chinese company. From a simple messaging app, it has now turned into a wide social media site.
It has very strong features. Besides sending and receiving messages, users can do online shopping with this app, and also make transactions.
It has grown up to 1.6
They’ve grown insanely. There are over 1.1 billion WeChat users.
So, if your business is targeting locations or regions of China or any other Asian country, this is a great option as WeChat is really popular in these areas.
More specifically, in China, for popular apps like Facebook, Instagram, and Snapchat are not allowed there.
In the resources down below, I’ve mention two guides for unpaid and paid advantages small or even big businesses can take from WeChat.
[Rocket Bots] Ultimate Guide to WeChat for Business
[Walk The Chat] Advertising on WeChat: a Step by Step Guide
Viber is a social messaging application that allows you to share messages with multimedia, just like Facebook Messenger and WhatsApp.
It crossed more than 1 billion unique registered users in 2019.
Being a messaging platform like any other network, what makes it different is the wide range of tools that a business can use.
As a business, you can buy and run advertisements, display products in the shopping section, provide customer support, promote your business via stickers, and do a lot more.
It’s precisely beneficial and helpful if you’re starting a small business and want to convert it into a big brand as it provides an engaging community.
If you’re in the B2B space, there’s nothing better than LinkedIn. I mean nothing…literally!
LinkedIn has grown significantly. Its organic reach is fantastic and reminds me of the days of 2011 and 2012 when the same story went with Facebook. So, if you’re not using LinkedIn if you’re even in the B2C area…it’s a huge mistake because LinkedIn is going to lead and make its way across to the top.
Just look at the numbers below.
There are over 575 million LinkedIn users right now, and the growth is unidirectional.
As a business, you can do a bunch of things there. LinkedIn has a publishing platform that allows you to write articles. You can do LinkedIn live, set up your company page, post jobs, create a professional profile, and lots more.
You can make up business advertising, and also LinkedIn provides solutions like sales solutions, marketing solutions, and the list goes on.
Both Organic And Paid Promotion [in-depth]:
[LinkedIn] How To Use LinkedIn For Your Marketing
A lot of people have been ignoring TokTok, saying that it’s a bullshit application and all.
But you don’t have to. TikTok is a great place to start your business’s promotion because it’s growing really fast and massively. And by the way, you’d be remembering that’s what people said when Instagram first came out and now everyone’s running behind it.
TikTok has the potential because it helps creators to showcase what they’ve got. So does Instagram.
Right now, there are over 500 million active monthly users. You can see the installs of the app over the past few months.
You can advertise on there and also create interesting content and then transfer your audience to Instagram or YouTube and convert them into customers. It depends on you.
After all, with Gary Vaynerchuk on TikTok, there’s nothing much left.
You should definitely be there. Just buzz out your phone, record something, and post it.
[Influencer Marketing Hub] TikTok For Businesses: A Marketer’s Guide
[Hubspot] How To Use TIkTok: A Step-by-Step Guide
Twitter is one the most popular and tidy social media site on the planet both for the B2B and B2C channels.
It is a social platform that allows you to share short messages known as ‘tweets,’ go live, share videos, replies, and lots more.
Twitter is the birthplace of hashtags.
Let me tell you a fact, 78% of the people that complain to a brand via Twitter, expect the response within an hour.
Firstly, I want you to look at the statistics right below.
Yes, that’s right!
There are over 336 million monthly active [highly active] Twitter users around the globe.
You can see a drop in Twitter’s growth in 2018, right?
Well, that’s not a drop…Twitter decided to remove all the fake accounts during that year, and they’re successful at what they did. That’s why the graph had gone a bit down. You don’t have to worry about it at all.
Success can be achieved on a social media site like Twitter, either by creating content regularly or by running paid ads via Twitter business.
[Post Planner] How To Use Twitter To Grow Your Business, Traffic, And Sales
Reddit covers a nice part of the market. It is also known as the front page of the internet. It is a social media site where people can submit answers, ask questions, share links, videos, images, and upvote or downvote content.
There are subreddits on there that have a great engagement rate so you can do your research and participate in the subreddits that are popular [for example, fashion, marketing trends, etc.] and benefit your business.
Just have a look a Reddit’s organic traffic, and you’ll be shocked.
That’s great. Isn’t it?
At the moment, there are over 330 million monthly active users on Reddit.
A recent traffic study from Kyle Byers shows that Reddit drives more than three times as much traffic to blogs as YouTube.
With this one sentence alone, I don’t think there’s nothing much left to it. Reddit also offers advertising solutions for you to grow.
[Single Grain] A Marketer’s Guide To Reddit Advertising
Tumblr is a small micro-blogging platform that allows users to share audio clips, videos, text, images, links, GIFs, and a lot more.
It had become unpopular when it banned adult content in 2018, and there’s a huge drop in the numbers. But then, Automatic: The parent company ff WordPress bought it, and It’s likely to rise again with right implemented strategies.
Here’s a report of Tumblr’s monthly organic traffic to give you the context.
It’s growing after becoming unpopular. Also, an episode from Neil Patel and Eric Siu explains it pretty nicely.
You should not miss this opportunity for sure. I won’t be giving you advertising resources for now because that doesn’t make any sense, at least at the present moment. Though you can try free ways to promote your business on there.
[Neil Patel] A Marketer’s Guide To Tumblr
[Entrepreneur] A Quick Guide To Tumblr For Business
Quora is a very popular question and answer site counted under social media. It allows you to ask questions, submit answers, follow people, participate in spaces, follow topics, share links, upvote answers, post comments, write articles, and lots more.
It has grown significantly. You also would have landed on the site without having an intent to. It’s a really powerful platform to promote your business and build that rapport.
Just look at the graph to notice its growth…
There are over 300 million MAUs sitting on the platform.
You can boost your traffic and sales both by organic promotion (by actively providing value and participating in the community) and paid advertising.
Paid ads work really well on Quora due to the intent targeting.
[SB Digital] Quora Marketing: The Ultimate Step-by-Step Guide
[Serpstat] How To Advertise On Quora
Skype is a social networking site owned by Microsoft. They’ve been spending a lot to make their users feel comfortable.
Users can send instant messages, have free one-on-one video conferences, share files, and more.
Skype has grown its user-base to 300 monthly active users right now.
During the present time, you can run display ads on Skype after having third party integrations.
You can check out this article from Forbes for more information.
Also, Microsoft provides a different application for businesses known as Skype Business.
Pinterest is a creative platform that allows users to share digital pins and create boards. People share content in the form of images, GIFs, and videos.
People can discover new things to get inspired. It can drive a lot of traffic and sales, but you just have to be creative.
The more you can hook people with visual content, the better off you’re going to be.
Look at the growth of Pinterest below.
So, the audience on Pinterest is of a decent amount.
Well, I got to know about it when I was working on my raspberry pi project and looking for ideas.
The ideas were really great, and it meant the world to me from then.
That’s when I realized the power of Pinterest and became active.
Besides organic ways to promote your brand by creating relevant content, Pinterest allows you to advertise too.
[Agents Of Change] 10 Ways To Get More Organic Traffic From Pinterest
[Adespresso] Pinterest Ads: The Ultimate Guide
Snapchat is a really special social media site. It allows people to send multimedia to communicate (generally text, images, and short video clips known as snaps) with each other.
Snapchat created stories medium which Facebook and Instagram also adopted.
But unfortunately, Instagram outlasted Snapchat, and most of the audience moved there. Still, there’re plenty of young users on here.
Right now, there are more than 203 million people using Snapchat actively on a daily basis.
Also, they launched their first campaign in August 2019 to get their users back, and the results were good.
You should not be missing the opportunity to use Snapchat for promotion if you’re in the B2C sector.
[Wordstream] The Ridiculously Helpful Guide To Snapchat Ads
Telegram is a famous messaging social media site. It allows sending messages like other powerful social messaging sites. Telegram is used by its users for the high level of security the company provides.
Here’s a piece of content that shows Telegram’s popularity.
You can provide one-on-one customer service to make your customers feel good and build trust and also broadcast messages to your subscribers with the Telegram’s channel feature.
[Rocketbots] The Ultimate Guide To Using Telegram For Business
[Cleveroad] Save Lots Of Money Using Telegram For Business
Line is again a type of messaging platform that allows people to send instant messages and share stuff with each other. People can share files, send images, videos, GIFs, links, and more.
People can conduct free audio and VoIP conversations and video conferences with Line.
Right now, there are over 187 million monthly active users on Line.
It’s very popular in Japan as more than 78 million people are using it there.
So, if you’re thinking of targeting Japan as your hub, you should surely not miss Line.
[Ignite Social Media] How Do Brands Use Line For Marketing?
[The Egg] A Beginner’s Guide To Line Ads Platform
With over 60 million monthly active users, Medium is leading the way as a social media site.
People can consume written content on here and also publish their own stories or articles. You can promote your blog’s content too.
Medium brings out millions of organic monthly visitors due to millions of articles published on it every month.
You can see the stats below…
Medium provides you the opportunity to reach a warm audience for free, and you can also advertise to convert your Medium readers into customers or leads via custom targeting.
Goodreads is a social media site just like Yelp, where users leave reviews about various books. They also have a great community.
Goodreads is owned by Amazon.
With over 50 million unique visitors a month and over 25 million organic search traffic…they’re growing.
You can check the stats right below…
You can run ads as a publisher or author to make your way clear.
This is not really for any other business, but I wanted to include this so that authors and publishers can grow their business and take it to the next level.
You can start with Goodreads ads right here.
That’s All For Now. If You Found Value In This Article, Please Let Me Know In The Comments Below. If You Have Any Questions, Just Let Me Know, And I’ll Answer.