We all know how crucial numbers and analysis are while running an online business regardless of it being big or small.
One of the most used and versatile tools for tracking is Mixpanel. Mixpanel is used by thousands and thousands of webmasters, marketers, and data analysts in the growing world of the internet.
But that doesn’t necessarily mean it is the best option out there. There are other tools that are far better than Mixpanel in their own aspects, and affordable as well.
With that being said, in this listicle, I’m going to share with you the 8 best Mixpanel alternatives you definitely want to check out for better tracking and analysis.
Now let’s jump right into our pool of Mixpanel alternatives and get into the details of each alternative tool/platform/software.
- Google Analytics
- Adobe Analytics
1. Google Analytics
The first and one of the biggest tracking and analysis tools we have on our list of Mixpanel alternatives is none other than Google Analytics. We all know how big Google is and the quality of products it has been offering for decades.
Google Analytics is one of those tools offered by Google that webmasters and marketers love to use for better growth and marketing of a particular business.
The tool is extremely versatile and provides accurate data to individuals who want to dig deep and know how are their businesses performing in terms of numbers and trends.
There are hundreds and hundreds of metrics you can look into in the Google Analytics tool and some of them are: number of users on your website, number of pageviews in a given time, the average session duration, bounce rate (how many people are leaving your website after reading the first article or after visiting the initial page), the country your traffic comes from, the traffic and page value, various traffic sources, user-behavior, mobile-performance, demographics, lifetime value, and a hell lot of other ones that I could just keep on writing about.
Google hasn’t really shared the numbers in years but the number of users before a couple of years was between 30 and 50 million (which is huge). I believe the number of users has reached hundreds of millions by now.
Pros Of Google Analytics
- Completely free to use
- Easy usability once you learn how it works
- A trusted product from Google
Cons Of Google Analytics
- Hard to learn for beginners
- Data is accurate but not as advanced as some other tools
- The new update’s interface provides extra insights that don’t really matter
Official Website: https://analytics.google.com
Pricing: Free forever
Kissmetrics is a popular software as a service (SaaS) company that provides quality web analytics to marketers, website owners, bloggers, and online businesses in general.
The company is owned by a leading digital marketer called Neil Patel. Neil is a great guy and he has been one of my mentors when I just got started with online marketing, SEO, and PPC.
Kissmetrics is an advanced tool that companies utilize for acquiring customer data. Kissmetrics is a huge competitor to Mixpanel as well as Google Analytics.
Google Analytics provides anonymous data whereas Kissmetrics is utilized for customer data. Commercial companies use Kissmetrics to get better at their marketing strategies and land more clients/convert more customers. Kissmetrics is also way more accurate than major tools as they have better resources and tracking systems in action.
Pros Of Kissmetrics
- Easy to use for beginners
- More accurate and advanced customer data
- A great customer support team that responds quickly
Cons Of Kissmetrics
- Not useful for small website owners and bloggers
- Quite expensive compared to other tools
- Data visualization could have been better
Official Website: https://www.kissmetrics.io
Pricing: Starts at $500 per month
Yandex.Metrica is another big data analysis tool offered by one of the biggest search engines on the internet – Yandex. The tool can be used to track and report website traffic.
From the amount of traffic your website is getting, the location of your audience, the devices they use, the internet browser they use, the overall performance of your website and webpages (actually money pages), behavioral analytics, and advertising data to segmentation and other important statistics…they offer everything you would ever need to measure and analyze how is your business doing in terms of growth and consistency.
Yandex.Metrica is a completely free software/tool that is designed to help small website owners and beginner online entrepreneurs track the progress.
Pros Of Yandex.Metrica
- Completely free to use
- Easy to use interface
- A trusted product from a trusted brand
Cons Of Yandex.Metrica
- Not as versatile as other tools
- Location centric tool
- Less accurate than Google Analytics or other major tools
Official Website: https://metrica.yandex.com
Pricing: Free forever
The next option we have on our list of Mixpanel alternatives is Chartbeat. Chartbeat is a popular and in-demand data analysis tool for publishers that enables people to track various things such as measuring and monitoring traffic, analyze user behavior, and check important marketing data necessary for growth.
Chartbeat is used by some of the biggest publications of the world such as The New York Times, The Washington Post, The Telegraph, and CNN. The company has been around in the data analysis market since the year 2009.
To learn more about the company and the features they provide, visit their official website by clicking the navigation link I have put below.
Pros Of Chartbeat
- Best tool for publishers
- Trusted by huge brands
- Advanced and specific data options available
Cons Of Chartbeat
- Not available for free
- Not as versatile as Mixpanel
- Only designed for publishers
Official Website: https://chartbeat.com
Pricing: $19.95 a month
Amplitude is another Mixpanel alternative that has been around in the marketing world since the year 2012.
With Mixpanel, users have the ability to analyze user behaviors, identify personas for better targeting, track engagement, spot anomalies and bugs, perform segmentation, monitor traffic and demographic data, spot friction, run comparison tests, measure results, see and track customer journeys, understand conversion rates, improve retention, grow and measure the lifetime value of a customer, and perform a whole lot of other important activities a person requires to see great marketing results.
Visit the official Amplitude website to learn more about the company and the solutions they offer.
Pros Of Amplitude
- Extremely easy to use
- Free of cost if you can manage with limited features
- Best tool to predict future outcomes
Cons of Amplitude
- Complicated setup
- Difficult to use if you have little to no data analysis skills
- A bit slow compared to other tools
Official Website: https://amplitude.com
Pricing: Free and paid accordingly
Segment is also a Mixpanel rival that has been providing data and insights to publishers and online entrepreneurs since 2011.
Over 20,000 well-established businesses use the power of Segment to track their growth and know the important numbers that they need to for better growth and results.
Segment is used by some of the leading and biggest brands of the planet including Levi’s, FOX, Trivago, Optimizely, IBM, Instacart, Intuit, and hundreds of other companies.
Interested individuals can get started with Segment for free and can upgrade to one of their paid plans if they like how the tool works.
Pros Of Segment
- Advanced data points
- Super easy setup and user interface
- Starts at $0 per month
Cons Of Segment
- Paid plans are quite expensive
- Lots of limitations with the Free and Team plans
- Support is a little bit slow
Official Website: https://segment.com
Pricing: Free and paid (starting from $120 a month)
7. Adobe Analytics
Well, who doesn’t know about this massive company in the design and marketing world? Adobe has been providing hundreds of intuitive solutions in various aspects of computers and technology since 1982.
Adobe Analytics is one such solution by Adobe that allows individuals, webmasters, and businesses to check web analytics, customer data, channel and marketing analytics, dig deeper into attribution, and last but not least – take predictive analytics to the next level confidently.
I really think you should consider checking out Adobe Analytics if you in search of a versatile, more established, and trusted alternative to Mixpanel for the better. Visit their official website to learn more.
Pros Of Adobe Analytics
- A product of a trusted company
- Provides accurate data
- Perfect for the established businesses
Cons Of Adobe Analytics
- Doesn’t offer a free plan
- Complicated process to get started
- Limited data points
Official Website: https://www.adobe.com/in/analytics/adobe-analytics.html
Pricing: Get a quote
The last company or tool we have on our list of Mixpanel alternatives is CleverTap. CleverTap is a Californian software company that has been a useful solution for marketers and webmasters since the year 2013.
This tool or software is an all-in-one platform that people and marketing professionals use for data analysis, engagement analysis, and customer behavior.
People can do a whole lot of stuff using CleverTap such as campaign optimization, cross-channel messaging, lifecycle optimization, audience segmentation, and customer journey visualization.
The tool or platform is used by huge companies such as SONY, Stardust, Boosts, Astro, Domino’s, and Cleartrip.
Pros Of CleverTap
- An extremely versatile tool with multiple features and benefits
- A successful marketing and web analytics tool used by huge brands
- Fast, reliable, and accurate data points
Cons Of CleverTap
- The tool isn’t free to use
- It only suits big businesses that deal with huge numbers
- Not necessarily a complete analytics tool
Official Website: https://clevertap.com
Pricing: Get a quote
These were some of the great Mixpanel alternatives you surely want to check out if you are looking for some small and big tools/platforms for web data analysis.
I hope you found some value in this listicle. If you have got anything to share, feel free to scroll down to the comments section and let me know what you think.