What are Unique Visitors: A Complete Guide

The language of marketing can be pretty complicated as a beginner. Every time you do something, some kind of weird things pop up right in front of your face to confure you.

Well, does that really have to be that confusing?

Fortunately, no! In this guide you will learn every about Unique Visitors, from what does a unique visitor mean to the difference between similar terms, and loads more.

Without wasting any further time, let’s get into the world of Unique visitors.

What are Unique Visitors?

Unique visitors refer to the number of different individuals requesting pages from a website during a specific period of time, regardless of how often they come back to the pages.

In more than simple words, the definition would be…number of users visiting your site for the very first time. They might keep coming back to your website but will not be considered as unique visitors during a given period of time.

Also, if a person’s IP address changes, and later he comes back to the same website, now he will be considered as a unique visitor again.

So, now that you know the basic information and the difference between a visitor and a unique visitor, let’s see what is the difference between pageviews and unique visitors.

Pageviews Vs. Unique Visitors

A pageview refers to the full view that a particular page generates from a user. It is the cumulative number of times a website has been viewed or refreshed in a given period of time frame.

What this means is that if you see a page on a website, it’s considered as a pageview. But if you refresh the page over and over again for 10 times, you will generate 10 pageviews on the website.

On the other hand, if you are viewing the website for the first time, you will be a unique visitor to the website who can generate many pageviews.

Difference between Hits and Unique Visitors

I see so many people confusing Hits and Unique visitors as well. There is a massive difference between the two terms.

Hits on a website simply mean the number of times file on your website have been served to a user while spending time on a web page.

Those files could be the number of videos, images, CSS (Cascading Style Sheet), HTML, and PHP files that load while viewing a page.

What this means is that if a page on your website has 100 items (including CSS, Media, etc.), it will generate 100 hits while a visitor is actively looking a the page.

But those won’t be visitors or unique visitors as you might have already figured out Unique Visitors definition by now.

How to Find Unique Visitors for a Website?

The term ‘Unique Visitors’ is a part of Web Analytics. If you have a website hosted on a premium hosting service like WordPress.com, they have a separate dashboard for website’s stats and insights as shown below.

If your hosting provider doesn’t show the number of unique visitors and views, you might have to set up Google Analytics or some other web analytics tool like Kissmetrics to check your daily or monthly stats.

Google Analytics will show unique visitors in the form of new users as shown down below.

It is very important to know your website’s unique visitors. This not only helps you to have a metric-understanding of your numbers but also helps you to find whether a traffic source is generating real unique visits during your PPC campaigns.

Well, huh, didn’t get that?

Don’t worry, I’m here to elaborate.

Let’s say you run Facebook ads or Google ads in your marketing campaigns to get stronger results in the form of leads and sales.

In this case, if you have access to the web analytics, you can easily check whether or not the platforms are sending in quality traffic (unique users) to your pages.

That was the simplest explanation for what are unique visitors and every basic thing you needed to know.

If you are new to the world of content marketing, consider checking out my top 15 proven ways to generate more traffic to your website in record time.

And if you have any queries or suggestions, feel free to jump in the comments section down below and share your words.

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