Kissmetrics is one of my favorite analytics tools out there on the web that helps businesses know their numbers the right way to optimize for better growth and achieve their campaign goals.
The reason why you see a lot of people talking about Kissmetrics is because of the easy and effective user-interface it provides and also because it is founded by a big name in the marketing industry – Neil Patel.
But there are always other alternatives that provide similar features and functionality at way affordable prices. So, in this post, I’m going to share with you the 7 best Kissmetrics alternatives you definitely want to check out for better analytics and growth.
Now without any further ado, let’s jump right into our pool of Kissmetrics alternatives real quick.
1. Mixpanel
The first Kissmetrics alternative we have on our list is Mixpanel. Mixpanel is a product analytics platform that makes it easy to understand how your customers convert, engage, and retain. In more than simple words, the platform gives you data-driven answers to your most important user questions.
Mixpanel is growing extremely well and the platform was founded back in the year 2009. They are trusted by over 26,000 brands including UBER, Twitter, Skyscanner, Expedia, ZipRecruiter, etc. For businesses that are looking for an affordable yet powerful Kissmetrics alternative, Mixpanel can be a great option.
Official Website: https://mixpanel.com/
Pricing: Starts at $25 per month
2. Google Analytics
Google Analytics is a product offered by Google that allows users to track and analyze their progress. Google Analytics has been around for a while now and the platform is constantly evolving to help users/businesses/marketers find what they are looking for.
There are a whole lot of things you can track inside the Google Analytics account. From total sessions to time spent on the website, bounce rate, and a wide variety of other insights can be accessed by users.
Whether you are a beginner with little to no budget or a well-established online business, Google Analytics is a great fit for all kinds of businesses/individuals.
Official Website: https://marketingplatform.google.com/about/analytics/
Pricing: Free
3. Yandex Metrica
Yandex Metrica is another analytics tool and a strong alternative to Kissmetrics. The platform is completely free to use and all kinds of small and big businesses can take advantage of this platform/tool.
To start using this tool, you will need to visit their official website and create a global Yandex account to signup for the tool. Once you do that, you can simply create tags and place the code snippets on your website, funnels, and landing pages to know how your business is performing.
Interested individuals can visit their official website by clicking the link below.
Official Website: https://metrica.yandex.com/about
Pricing: Free
4. Open Web Analytics
The fourth option we have on our list is Open Web Analytics. This is an open-source web analytics tool created by Peter Adams that offers web analytics solutions to businesses.
The tool/platform is a hundred percent free to use and there are a ton of benefits that come with the platform that include first-party control, metrics, dimensions, reports, CRM (customer relationship management) systems, data access API, and privacy controls.
This a one of the best Kissmetrics alternatives available for free. Like it actually makes sense – why would you pay for a solution when there are better options available for free, right?
Official Website: http://www.openwebanalytics.com/
Pricing: Free
5. Chartbeat
Chartbeat is a popular data and analytics company for publishers who are looking to have a better understanding of their business’s performance. Chartbeat has been in the marketing industry since 2009 and the company is currently based in the United States.
They have hundreds of thousands of customers all across the globe and the platform has been featured in some of the biggest publications of all times that include The New York Times, The Washington Post, The Telegraph, and the list goes on and on.
If you wish to learn more about their platform, feel free to navigate to their official website by visiting the link mentioned below.
Official Website: https://chartbeat.com/
Pricing: Starts at $19.95/month
6. Amplitude
The second last Kissmetrics alternative in our listicle is Amplitude. It’s a rapidly growing product analytics tool that is preferred and used by some of the huge brands on the planet such as Adidas, PayPal, NBCUniversal, etc.
Amplitude allows publishers to understand their users, improve product experiences, and increase lifetime value & retention of new as well as existing customers. Amplitude has been in the analytics game since 2012 and the company is currently based in the United States.
Navigate to the official Amplitude website to find out more details and decide whether or not you should be using it for your online business.
Official Website: https://amplitude.com/
Pricing: Free and variable
7. Adobe Analytics
The last option we have on our list of Kissmetrics alternatives is Adobe Analytics. It is an extremely versatile and leading analytics tool that offers multichannel data collection, custom variables, unique processing rules, offline data integration, and tag management.
Adobe has already been a highly reputed company that offers quality solutions. You can check out their official website to get into more details for deciding whether you should use it as an analytics solution for your business or not.
Official Website: https://www.adobe.com/in/analytics/adobe-analytics.html
Pricing: Customers will need to contact the team
Conclusion
This was my list of the 7 best Kissmetrics alternatives you definitely want to check out before making a choice.
If you have any questions or suggestions, feel free to jump into the comments section down below and let me know what you think.
