How to make money from Instagram…
2020 is going to be a really different and exciting year. A lot of things are going to change. Some of them are for the better but some you might not like.
But that’s okay. Things keep on changing and you as a business or an individual, have to adapt yourself to the growing competition.
Have you heard that Instagram views, followers, and comments aren’t going to pay your bill?
Well, actually there’s some truth to that.
But on the flip side, if you use Instagram the right way and know what you’re doing…Then it’s totally wrong.
Well, there are over a billion monthly active users on the platform.
Don’t you think your potential customers would be there too?
Oh yes, for sure…They would be watching some funny stories right now.
With that being said, in this guide, I’ll teach you how to make money with Instagram. There are a ton of different ways you can use Instagram as your income source.
So, without any further ado, let me come on to the topic so you can start making significant money from Instagram.
1. Build Your Account For One Specific Problem.
The best way you can leverage the platform to add more zeros in your bank account is you want to solve one problem for one audience.
It’s really hard to just be an influencer just because you have a cool life or some cool pictures of yourself that are half-naked.
That doesn’t work these days and I’d not even recommend doing so.
It’ll just be a waste of time.
When you solve one problem for one audience, you’ll be rewarded with a super-focused community, so when you pitch products and services to them, they’re much more likely to convert.
Having a randomized audience will never give you an idea of what you should be pitching/selling to them.
Plus, you’ll also find that they won’t convert well.
When you have an account specifically focused on one thing such as nutrition, fashion, or health…the audience will be amazingly interested in knowing more about the products relevant to nutrition, fashion, or health, for they’re already engrossed in those things.
I talked about the products and services above. But if you’re an affiliate, and wondering about the solution to your grievance…the answer is pretty much the same.
One account – One problem.
2. Be Different From Others.
Don’t just do what everyone else is doing. If you see everyone else posting the same type of content…and if you do the same, it’s done for.
That’s not going to do well.
Disrupt the industry if you want to grow fast.
Start experimenting with different types of content formats from the day you begin the journey with a new account.
Do videos work well better than images for you?
Do you need to do long captions, short ones, or medium ones?
Live video, stories, educational content, something that’s just entertaining that makes people laugh. Or does curated content work for you?
Do you really even need to consume your time creating content formats?
Once you figure out what’s working, the stuff that is, double down on it.
What doesn’t perform well, stop doing it.
Now, once you figure out the formula of what’s working good, you need to go back and retest this every few months.
The reason behind this is Instagram is constantly changing their algorithms, so you need to continually test and tweak to make user that what you’re producing resonates with your audience.
3. Run Ads To Your Top Performing Content Pieces
If you advertise the stuff that’s already climbing the mountains, you’re going to grow more awareness, more followers, you’re going to get in front of more people who are much more likely to convert into customers.
Rather than just saying it, let me explain how exactly that’ll work.
Le’ts just say you’re practicing affiliate marketing with one of your Instagram focused on the ‘make money online’ niche.
If you already have a video that’s got better engagement than other usual posts, Go ahead and promote the post to your targeted audience.
When you do that, there are four benefits to this:
1. The content piece you advertise if already proven to engage more like-minded people.
2. They’ll tend to know more about the products, follow you and convert into customers or leads.
3. Now that you have those highly relevant followers on the account, you can also use them as a custom audience for high conversions and specific targeting.
4. You can produce informative + topic related content regularly to upsell them or influence the ones that liked the product but didn’t buy because of trust.
This is how the process works.
4. Start Giveaways, Promotions, And Challenges
You must be thinking no one cares about giveaways…
That’s no the case.
If they weren’t effective, you wouldn’t be seeing them.
But you know what?
Leveraging Giveaways don’t simply mean like – ‘Um, I’ll give some free Amazon gift cards and done!’.
I’m talking about giveaways that are laser-focused on a particular niche and fantastically valuable for people to generate that spark.
If you don’t meet those two criteria, they’ll not be effective at all.
As for a challenge, a content journey that leads people into the desired end result works very well.
Let’s say you’re in the sales nice, talking about a 15-day challenge to close at least 15 deals could be a precisely appreciative challenge.
You can get a ton of people to follow you in that challenge.
Now, you also want to have rules when people are participating in these giveaways or challenges.
For example, they need to follow your account or page, you want them to tag someone in the comments, you want to click the link in your bio which leads people off to your website or landing page, so you can collect their email address, or make them subscribe to your blog.
That allows them to know who’s the winner, who they’re going to be, and that way you can continually notify them and sell products and services as well.
That’s smart, right?
5. Sponsored Posts On Other Accounts
For sure, there are other influencers within your industry or niche. If you can do sponsored posts on their accounts, and promote your profile, you’re going to build a bigger, more loyal base within your exact space.
This can make you stand out down the road.
The hugest mistake people make when they do this is they pick some arbitrary profiles that have nothing to do with their target audience, their target niche, and their core demographic.
You need to stay away from these people. Your picks should be highly relevant.
Also, when people do those sponsored posts, make sure that in their bio, they include that you’re running a contest and a giveaway where people can participate and take advantage of.
This way, they’ll be able to go over back to your profile and your website of course as well (by clicking the updated URL on the other profile’s bio).
6. Leverage Micro-Influencers
So, you can leverage micro-influencers to sell your products and services too.
There’s a lot of corporations out there on Instagram that are crushing it. Especially niches like fashion, health & fitness, or make-money-online.
And you may test this and you’re like – “It’s not working for me!”
It’s because you’re trying to get the Kardashians to promote yours. The Kardashians don’t produce a high Return On Investment (ROI).
Leveraging micro-influencers, on the other hand, has a high conversion rate. There’s a lot of sites that can aid you to find the right influencers for your business.
Right below are some examples…
2. Social Animal [Recommended]
7. Find Valuable Affiliate Products
You don’t just want to use Google to find specific affiliate products or services.
Instead, go to the major affiliate sites out there.
Here’s a list down below…
3. CJ Affiliate
These are the places that’ll show you what are the best performing products in the game.
This way, you can utilize them in your process of making money from Instagram.
Or, you can directly go out to people with similar products and services, work out your deal and push those services/products to your Instagram audience.
8. Selling Instagram Accounts
You may find this a little bit awkward, but you can flip Instagram accounts as you do it with products on eBay.
There are no rules for buying or selling of social media accounts as there are no rules for buying or selling websites.
In fact, a social media page is also a kind of website.
It’s totally on you whether you buy or sell it [legally].
So, you can have (or buy) an account (theme account) with nice and targeted followers, and you’re free to sell it for the better.
It sounds interesting. But I recommend you to start with a lower budget and then scale gradually. Also, never just randomly trust anyone while having a transaction. You can use an Escrow service like Escrow.com.
Don’t dive very deep unless you get some experience and get smarter.
By the way, I was just browsing YouTube and found this informative video that you can watch to have a better understanding.
9. Start An Instagram Management Service
Yes, you read it completely right.
If you have zero experience in marketing or business, just commence your journey by offering Instagram management services to other businesses or accounts in your industry.
The reason you want somebody within your industry is that you’ll get enough experience in one particular house and then, you can use that one skill to make a difference.
On the other side of the table, if you don’t do this service in one specific niche, you’re likely to remain mediocre instead of an expert.
But you actually can make it up with both the options for a good start.
Well, you kinda get the point.
10. Have Special Offers On Festivals
This would not be something new to you, but using special offers on special days can bring in more customers.
Even if you’re an affiliate marketer, there are many companies that give coupons and deals on festivals.
Why won’t you use them for a better conversion rate?
You know that Instagram stories perform really well. So when you push the products or services in your stories with an impacting CTA, it’ll worth it.
People will do take action.
That’s going to increase your revenue out of Instagram.
This is how it all works.
If you follow these tips or steps, you’ll see that it’s not that hard to make money from Instagram.
People say it’s not working…but the real problem is they don’t work.
So leverage all these amazing ways and you’ll find that Instagram is going to send loyal leads and sales to you both as a business or an individual.
Bonus Video To Grow Your Instagram:
Did You Enjoy Reading This Post And Learned Something New? If Yes, Then Please Let Me Know In The Comments. Also, If You Have Any Questions, Feel Free To Ask And I’ll Try My Best To Respond Instantly.
[FAQs] Frequently Asked Questions
Oh yes! There are several different ways of using Instagram to make more money. You can practice affiliate marketing, do shoutouts, drive people to your business, etc.
It really depends on what type of content you leverage, the way you promote it, and how much value you provide upfront.
Well, I’ve seen a lot of people doing this and making a ton of money. You can do it. There are no such rules or laws with buying or selling social media accounts.
For sure, there are over a billion active users on Instagram. If that’s the case, your potential buyers are also there which you can target for conversions.
This post was inspired by Neil Patel.