Is the Dog Niche Profitable? (+5 Moneymaking Dog Micro-Niches)

The pet niche is one of the most lucrative affiliate marketing niches. Even if you have never owned a pet, you must know a bunch of people who have.

With so many people owning pets today, we also found out that dogs are the most common pets worldwide.

But dog niche is just one sub-niche of the giant pet niche. This also means that the dog niche itself has many micro-niches. And that’s what we are interested in today. 

Coming straight to the question, “Is the dog niche profitable in affiliate marketing?” get ready for some statistics.

According to III (Insurance Information Institute), 68% of Americans keep a pet. That makes around 85 million families within the U.S. only that own pets. Out of hundreds of millions of pets, there are 471 million dogs (Statista).

Now comes the most interesting part: People spend around 99 Billion USD per year on pets and pet products, only in the U.S. (not even talking about 194 other countries). So, yeah, we can say with concrete surety, DOG NICHE IS HIGHLY PROFITABLE. 

In the past, when someone wanted a pet for the first time, they usually talked to friends or family members who already had a pet.

A lot of people still do this. But on the other hand, there are many people who rely on the internet for all the information.

There are many reasons for people to look up the internet for all the information about pets. For example, they may want to avoid all the visits due to their routine.

Or maybe they are just looking for new ideas for pets. Whatever the reason, we can all agree that there is a huge number of searches going on about dogs on the internet.

Highly Profitable Dog Micro-Niches

Somewhere someone is concerned about their dog’s health. At the same time, someone is confused between adopting a dog from a shelter or buying from a pet store.

Those with an older furry friend may be thinking about buying some assistive accessories. The possibilities are endless.

When you think about it, it all starts making sense as to how many people are coming to the internet with their unique search queries about their dogs.

We’ve shortlisted just five of the many dog micro-niches that can get you well on your affiliate marketing journey. And here they are:

1. Dog Shelter/Rescue or Pet Stores – Getting a Dog

Whether you hate the puppy mills or not, they exist. And every year, they sell more dogs than the number of dogs adopted from the shelters or rescue homes. Whatever the case, there are new potential dog owners ready to bring in a furry friend. This makes it clear that you have a lot to explore in this niche. 

It’s like the beginning of your dog niche journey because all the other dog niches come into play once someone finally gets a dog. 

If you get into this niche, we are sure you will never run out of prospects. 

A lot of people search for the best dop adoption options every day. This is where affiliate marketers come in.

You can simply start a blog about dog adoption awareness. You can share tips or dos and don’ts of adopting a dog. 

You can also spread awareness about puppy mills and their inhumane practices. Ever since the ‘awoke’ Millenials have started getting into social justice matters, animal shelters have also got huge attention.

Once you start a blog that promotes local dog shelters, you will have people lined up in no time. And the best way to cash out this traffic is to place affiliate links in your blogs for those shelters or rescue communities.    

2. Dog Training Programs – Getting the Pup Ready for Some Action

You cannot even begin to estimate the number of people who search this topic on the internet. Every other day, someone comes to the search engine with a unique problem. 

For example, someone wants their hyper-active puppy to calm down when around kids or older adults.

Or maybe someone wants to find out the fastest way to obedience train their dog. Another possibility is someone looking to train their dog for hunting (a controversial topic for many). 

But anyhow, there are millions of people who need support, guidance, tips, and whatnot on dog training every single day.

So, train yourself first on the subject well, and then start providing valuable resources on it. You will see the results in months, if not days. And if you really want to make it a full-time income source, then you can switch to YouTube, making dog training videos. 

But how come you sell anything within this dog micro-niche? It’s simple. There are thousands of dog training institutions out there that sell their services online.

A quick Google search will return tens of services near you. So, get to their affiliate programs and help them sell their service by placing the affiliate links in your blogs or YouTube videos. 

3. Taking Care of Your Furry Friend – Dog Healthcare

Going in the sequence, we have got a dog first, got their training part done, so now it’s time for their healthcare. The reason for arranging these dog niches in order is if someone wants to get into all these 5 dog niches, they easily can. 

Try to get this, someone bought a dog from your affiliate link and had a good experience. They will then trust your blog for training their pup as well. And when their furry friend gets sick or shows any signs for a vet, they will come back to you. 

However, if you are only focused on the dog healthcare niche, there is still a lot to handle here. You can easily find tens of products, services, or veterinary consultants to sell through your affiliate blog. 

You can also start making videos on dog health issues, like flea control, parasite treatment, and other such topics. If you do it right, you can be your own expert on dog health and earn a lot of money.

4. Feeding Your Pup Well is Important – Dog Food Niche

You can already guess how popular this micro dog niche is. Whether you are browsing an eCommerce store or casually strolling through different aisles of a supermarket, you will definitely find a variety of dog food products there.   

However, you have got to be very careful here, as there are tons of fake dog food products out there that are filled with chemicals and unhealthy ingredients. 

A healthy dog is a happy dog. So, what do you think about when someone asks you to feed your pet dog? We bet you will answer, “The right food.” There are many types of dog food, and each one has its pros and cons.

Some foods are high in protein. Some are high in carbs, and some are high in fats. So, how do you know which type of food to give to your dog?

This is the place where you will need to take some time to learn. You can start by reading books or articles on this topic. But the best way to get started is by joining the dog food affiliate programs.

By joining an affiliate program, you can easily get access to hundreds of dog food products. So, just start selling these products through your blogs or YouTube videos.

So, if you want to make this a profitable business, then you need to learn about what is good and what is not. You can use easily find dog food reviews.

A quick search will return hundreds of results. You can read through them and then select the best ones to sell through your affiliate blog.

5. Keeping the Dog Busy – Dog Interactive Toys 

The number of dog toys available in the market is endless. There are many toys that allow dogs to exercise their physical abilities.

But the problem here is that there are so many different kinds of toys that it is really hard to find the one micro-niche that will be perfect for you.

This is where interactive dog toys come in. These toys are specially designed for dogs. They can be used by the dog as a source of entertainment or physical exercise.

These toys can be used to teach the dog different things like how to play fetch or other tricks. Some toys can also be used as tools for training purposes.

For example, you can find toys that have a ball inside. The ball can be filled with treats, and the dog will love playing with this toy.

You can also find toys that have a treat dispenser inside. The dog will be able to receive a reward each time it plays with this toy.

So, a good dog toy micro-niche would be interactive dog toys. And you won’t have to put much effort into finding reliable interactive dog toy suppliers with affiliate programs. 

Is the Dog Niche Saturated?

The good news is that this niche is not saturated yet. And the future also seems quite bright here. The reason we say that is obvious – people never stop getting dogs.

And since they are getting dogs, they will never stop looking for products or services related to their furry friends.

The only way this niche will become saturated is when all the affiliate marketers of the world switch to this niche only, and that is never a possibility ever. 

Should You Start a Dog Niche Website?

The answer to this question is a BIG yes. But, there are a few things you need to keep in mind before you jump into the fray.

The first thing you should consider is your skills. We know that you probably have some experience with blogs and affiliate marketing. If that’s the case, you’ll be able to start a blog in a matter of minutes.

But, if you are a beginner, then you should consider taking some online courses for blogging and affiliate marketing.

The Final Verdict

As we said, there are millions of people who own dogs. And since they love their pets so much, they search the internet for all the information about their pets.

So, it is just natural for them to want to see the best affiliate products out there.  If you are able to tap into this niche and build a good website, you will definitely succeed.

It won’t be an easy road, but it is not impossible either. The main thing is that you should start with a plan and a strategy. You need to figure out what kind of traffic you will be getting and how much money you can earn per month.

The second thing is that you need to keep in mind that you need to have patience. You will not make any money overnight. You will need to work hard for at least 3 months before you start seeing some results.

And one more thing – never forget that you are competing with other affiliates. So, you should always try to outdo your competitors by coming up with new ideas and strategies.

And if you don’t have any ideas, you should always watch other affiliates and learn from them. This will help you to stay ahead of the competition.

Also Read: Best Dog Affiliate Programs

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