Copywriting is basically a form of curating content for a specific target audience that leads them to take an action. Now there are different types of copywriting. The one that I will be talking about is email copywriting.
Well, first things first: What exactly is email copywriting?
Email copywriting is basically the words that you carefully craft when you compose an email with a hook that pops right in the subject which will compel the reader not just to read the entire email but to take the next step which is directed in the CTA i.e call to action.
In essence, email copywriting is all about turning prospects into clients. So if this is something you want to get into, I’m sure you are curious about the industry rates.
If you are wondering about the price that you should charge for composing such actionable emails that convert then I have an answer for you.
I did some research and came up with an average that will work fine for you especially if you are someone who is just getting started in this niche.
Well, if you have a knack for writing then this article is for you.
In this article, I will provide you with information regarding how much should you charge for email copywriting and newsletters, and the way to price your services.
Towards the end, I will even give you some tips so that you can charge reasonable rates for writing emails.
How Much to Charge for Email Copywriting?
Till now, I have established what email copywriting comprises of. Now, what should you ideally charge for email copywriting?
Roughly $50 for one hour is a reasonable average that you can charge for email copywriting even as someone who has just started out in this niche. Keep in mind though that your rates depend upon the word count of the email, your experience, background, and whether you are a freelancer or coming from an agency.
Let me break the crux of the matter by considering these four factors that I mentioned.
- Word Count
Obviously, an email that has a word limit of 200-300 words will not be priced as high as the one where you are churning out 600-800 words. This is a factor outside your control since the person or the company for whom you are composing the email will dictate this. It’s simply not in your hands.
As you establish your presence in the copywriting industry and become a name that is well-known, you can charge better rates. Obviously, people and companies will pay more for a good writer. You will have the option to choose.
This will take time. It will happen organically as you build more content and cater to more companies/individuals. Having a good profile will surely attract attention. You won’t have to settle for low rates. You might even consider them peanuts as you grow and raise your rates.
When you are writing emails for the medical/finance niche then you will be charging more than the normal rate because you have to research more and compose the email using a certain approach.
How Much Do You charge to Write an Email?
Here’s what I found – An email copywriter can charge between $25 and $50 per email. Many businesses budget $2,000 per quarter for inbound marketing and allocate 2-4 percent of that budget to emails. This translates to paying an email copywriter $1,000 to $2,000 for a series of emails.
There are other factors to put into consideration though. The type of industry you are composing emails for, the revenue that the company is generating, and the overall digital marketing goals – all this needs to be scrutinized before you decide what to charge per email.
Ultimately, it’s the value you provide that matters at the end of the day. If you are a part of the team’s marketing campaign and are accountable to generate certain leads by outreaching, you can obviously charge more than the average amount that most copywriters get.
It’s all tentative and your skill sets depend on the amount you can charge from prospective clients.
If you are a beginner $25 per email is a decent rate to start with. As you get more clients and experience, you can build a better portfolio by accumulating the tasks that you have done. Then you can progressively increase your rates.
How Much Should I Charge to Write a Newsletter?
Apart from composing emails, newsletters are also trending these days. The most common type of email in email marketing is a newsletter.
As the name implies, they frequently contain news and updates in order to keep the audience interested. At the same time, they are intended to gradually nudge users toward conversion.
Now let’s come down to your question about how much can you ideally charge to create a newsletter. Well, here’s your answer. Pricing varies greatly depending on the scope of work, but most email marketing agencies and freelance copywriters charge between $300 and $2,000 per month.
There is something important that you should know apart from this. Email marketing now outperforms all other marketing channels by a wide margin.
The ROI from email marketing can be as high as 4200 percent, according to Hubspot. This demonstrates that email marketing outperforms all other marketing methods.
There is a lot of room for growth in this particular niche as these statistics reveal. I encourage you to start your journey in email copywriting if you have a way with words and can compel your readers into taking action.
How to Price Your Email Copywriting Services?
When it comes to email marketing, there are many moving parts, including initial setup such as strategy and email platform as well as content creation that is currently underway.
It’s entirely up to you and the resources at your disposal how you price your email service but I recommend giving your clients the freedom to select the services they require. You can price your services according to an hourly basis, project-wise, or full-scope service.
Let me expand on each one of them:
- Hourly Basis – Depending on how many hours it takes you to compose the number of emails that the company or the individual has assigned you, you can fix a price by the hour.
So imagine if it takes you 5 hours to write 30 emails and you are charging $50 for an hour then your total amounts to $250. Obviously what you charge by the hour depends on several factors that I talked about before in this article. It all comes down to your expertise and experience.
- Project wise – Another effective way to charge your clients is getting paid per project that you do for them. Depending on the duration of the project you can pitch your price.
If it’s a month-long and consumes a significant amount of your time then anywhere between $2000-3000 is a good range.
- Full Scope Service – This entails managing the campaign from start to finish and focusing on clients who recognize the value of an effective email campaign.
This includes tasks such as campaign setup, list maintenance, campaign creation and distribution, and results reporting.
So there you have it, I just walked you through an efficient way of pricing your packages.
Tips to Charge Reasonable Rates for Writing Emails
Now that you are aware of how much can you charge for an email campaign, I will tell you some tips which can come in handy. These tips will help you charge reasonable rates for writing emails.
First of all, consider the cost of living in both your area and the area of your client. Your client may be used to paying higher rates and it’s fine to take that into account. International clients tend to pay more especially the ones from first-world/top-tier countries.
Next, consider the client’s profile. Some writers, for example, offer a discount to nonprofit clients who do good in the community but don’t have a lot of money.
If you have a humanitarian instinct in you then you can work with NGOs and execute their email campaign to perfection.
Many successful copywriters are paid a percentage of the sales generated by their letters and advertisements.
So, you can do the same and negotiate royalties from the agency or the individual that you are bringing business to.
Make sure to get this in written, in a contract signed by both parties. You should be appropriately credited for the work that you do and the value that you harness.
Don’t work with every client. Sounds like a piece of weird advice? Perhaps, even a bad one? Well, it’s actually not. Contrary to what you may believe, you should not work with every client that comes your way.
There are a lot of exploitative agencies and individuals who will pay you a penny for all your efforts. It’s best to avoid such agencies and prospective clients altogether.
Work for the agencies and people that value your efforts. Don’t accept whatever you are getting. Negotiate. You should not be underpaid for the value that you bring to the table.
Keep in mind, that it’s always better to work with high ticket clients. The most significant advantage of having high-ticket clients is that you can generate more revenue with fewer clients. A single high-ticket sale generates a much higher profit margin than a series of low-ticket sales.
Thanks for sticking to the end. You have reached the end of the article and successfully gained insight into how much can you effectively charge for email copywriting.
There were quite a lot of things that I covered in this article. From talking about the price that you can charge per email that you compose to the way you can package your email campaign, I tried to make it as detailed as possible so that your understanding of the topic gets clear.
Lastly, I shared some tips which can assist you in charging a reasonable rate for composing emails. I hope you found this post helpful.
Please leave your thoughts in the comments section down below and do share this post on your social media accounts.