Most companies invest in massive marketing budgets in order to find customers, and rightfully so. While a business has little to no chance of success without promotion, there are many ways to achieve success
Just look at the story of Huy Fong’s Siracha sauce as a case study. The company only ever relied on word of mouth for its marketing and is famous all over the world today.
If your products are above average, that’s what an affiliate program can do for you. Offering an affiliate program can be a great cost-effective way to promote your products.
Affiliate marketing gives your customers an incentive to refer your product to other people. This way, it harnesses the power of the trust we have in the people we connect with.
But what if you already have an affiliate program and are unhappy with the number of people that have signed on?
I have been at the frontline of affiliate marketing for quite some time now and have seen countless companies come and go.
Believe me when I tell you that there are some proven strategies that you can apply if you want to get more results. These should help you figure out how to find more affiliates to sell your products.
Please go through them and let me know what you think.
- How To Get More Affiliates That Deliver Results
- 1. Promote Your Program On SB Digital
- 2. Analyse Your Competition
- 3. Improve Your Website’s Copy
- 4. Design An Attractive Sign-Up Page
- 5. Enhance Your Value Proposition
- 6. Include The Affiliate Program In Your Sales Funnel
- 7. Utilize Your Customer Base
- 8. Influencer Outreach
- 9. Join Major Affiliate Networks
- 10. Find Niche Affiliate Networks
- 11. Reach Out To Coupon Sites
- 12. Engage With Affiliate Marketing Communities
- 13. Participate In Creator Events
- 14. Have A Dedicated Affiliate Support Team
- 15. Consider Running Ads
- My Advice
- Why Shivansh Bhanwariya Digital?
- A Few Smart Tips
- In Conclusion
How To Get More Affiliates That Deliver Results
Setting up an affiliate program can be very easy nowadays. With just a few hours of work, you can have a marketing channel on the side that does promotion for you.
This doesn’t mean that you don’t have to promote your affiliate program and just leave it on autopilot. You have to put in some work to get results and figure out how to recruit more affiliates.
I understand a business’s time constraints, which is why I will focus on systems that you can set up instead of demanding work that requires your time and energy. This way, you can get more affiliates with less work.
1. Promote Your Program On SB Digital
Starting with one of the best ways first, I have to tell you that our website can help you find dedicated affiliates quite easily. We get tens of thousands of people here every month who are actively looking for programs like yours.
Our SEO-ready affiliate program listicles that rank very high on Google can guarantee this for you. Plus, we have a strong community of people who want to know about the best affiliate programs in each niche through our email newsletter.
When someone searches for “Best Affiliate Programs in the Gardening niche” (for example), they will see our listicle right on top and are very likely to follow through with a signup.
More than anything else, we are keen on leveraging our experience in affiliate marketing to help companies like yours achieve higher levels of success. Reach out to us, and we will figure out the best way to assist you.
For now, let me tell you all the other awesome ways you can multiply your chances of success based on my experience of working with affiliates and companies alike.
2. Analyse Your Competition
If you work for D’Or and are setting up your affiliate program, you need to know what Chanel is offering to their affiliates. That’s because potential affiliates will be aware of both brands and compare their programs.
Your competitors give you a good starting point to set the bar of the bare minimum you can get away with. While you can just be the preferred program by increasing the commission percentage by one, you can also improve upon other aspects.
Always aim to offer a better opportunity for your affiliates, as long as it doesn’t eat away your own margins.
3. Improve Your Website’s Copy
The words that are written on our website will go a long way toward convincing people to partner with you. Never underestimate the impact of a well-written copy. There is a reason why copywriters get paid so much and are so in demand.
Good copywriting can be the difference between winning people over and tarnishing your name and good image. This is one thing you should invest in for your entire business’s prosperity.
Your website should cause people to feel strongly about your products and win them over to your side. If they believe in the products and the company, they will be more open to promoting the business.
I have seen hundreds of websites, and the few ones that had powerful language are still with me to this day. The better you understand your audience, the better you can write your copy.
4. Design An Attractive Sign-Up Page
The webpage where people find out about the affiliate program and sign-up is one of the biggest things that will impact your chances of getting more affiliates. It has to be visually appealing and communicate everything efficiently.
Make sure it explains very clearly what you are offering and how exactly this partnership will work. Don’t clutter the screen with too much information, but don’t make them scroll too much.
The people that are interested will make an effort to read things, but the easier you make it for them, the more they are likely to trust you. Make them feel like signing up was their idea.
You should also communicate that you will make it easy for them and that this is a good opportunity for them. The design and layout of this information will have a big impact on how many people actually sign-up.
5. Enhance Your Value Proposition
An affiliate program is a deal between a business and an affiliate. The business offers incentives to the affiliates for promoting their products and increasing their sales.
The better your offer is, the more likely people are to accept the deal. Affiliates will also be motivated to work harder if you offer them good incentives. This is easily the single most important factor of all.
The features of your affiliate program are much more than just the commission rates. You can give longer referral windows and offer personal discounts. You can also build a good affiliate support system and put the spotlight on that.
The best way to give incentives is to have different types of affiliate categories and offer specific features based on how much sales they can make. This way, you don’t lose out on money, and more affiliates are also attracted.
Understand the different kinds of people that do affiliate marketing and build a system like that. Just showcasing such a willingness will go a long way to getting you more affiliates, as they will see you are serious about signing them on.
6. Include The Affiliate Program In Your Sales Funnel
It is very important to understand how your online presence acts as a sales funnel for your business. Without this understanding, it will be hard to make good use of all the tools at your disposal.
A business’s social media presence may have free content that provides value to its customers. These are at the very top of your sales funnel. Then you have your website copy with its landing page.
This is meant to highlight what problems you can solve for your customers and end with making the sale. The conversion is at the end of the sales funnel. Make sure to highlight your affiliate program throughout this flow of attention.
If your affiliate program is hidden away at the corner of the website, like a secret offer, how can you expect to get a lot of sign-ups? I always find it odd whenever I find such a website, and it is more common than you would imagine.
7. Utilize Your Customer Base
Another awesome strategy is to have a system in place that lets your customers easily endorse your products and get some benefits. Think about including rewards like that and giving coupon codes to each customer.
Even if it is the lowest level of your affiliate program with a two percent discount as an incentive, it can go a long way toward making more sales. There can be multiple benefits of such a system, and many companies do this already.
If you can’t afford to do this, then just make sure all your customers are aware of your affiliate program. At the very least, you can get some more eyes on your program that way.
Affiliate programs work best when a ton of people join. Your job is to make it as easy as possible for as many people as you can to join as affiliates. Sending coupon codes through mail at the click of a button can allow you to do that.
8. Influencer Outreach
Think about how to find affiliates through Instagram, Facebook, TikTok, and other social media. On Instagram, you can search for posts that might be related to your products and approach the creators that way.
There are many people who do reviews of affiliate products on TikTok. On Facebook, you can join a relevant group and promote your program there. People spend a lot of time on social media, and we have to leverage that.
You need to understand the profile of the kind of people who can benefit from your affiliate program and communicate with them clearly.
Unfortunately, there are many distasteful people out there, and content creators get a lot of offers. That’s why you have to figure out a way to prove your legitimacy.
9. Join Major Affiliate Networks
Affiliate Networks are the powerhouses of the affiliate marketing world. Major platforms like ShareASale, Commission Factory, MaxxBounty, etc., are platforms with tons of affiliates that you can make use of.
Each platform has its own audience, and being on multiple platforms can increase your reach. Some of these networks will also manage your affiliate program for you, like Refersion and Impact Radius.
Make sure to check them all out and find out the best ones that fit your needs. If ShareASale hosts your program, affiliates are also more likely to trust it since tracking functionalities and timely payments are assured.
But, because thousands of merchants are already using these networks, you will have to choose other ways of promotions too!
10. Find Niche Affiliate Networks
Big affiliate networks have their advantages, but they also have some drawbacks. For one, it can be time-consuming and tiresome to sign up for multiple ones.
They each might have their own fees, which leads to further complications.
It’s common for companies to have different commission rates on each platform for exactly that reason. This is where smaller websites like this one can offer you better deals.
It’s easier, faster, and tends to be more lucrative. It’s always better to niche down and get specific with your targets in the digital marketing world. That’s why I suggest finding niche affiliate networks related to your industry.
There are many smaller networks out there for affiliate programs related to pharmaceuticals, entertainment, CBD, and adult businesses. As I said before, each network has its own audience.
Make sure you try to find any such network in your own industry, and don’t miss out on great opportunities.
11. Reach Out To Coupon Sites
Speaking of smaller sites, there are countless numbers of CPA and coupon sites that can also be incorporated into your marketing strategy. You can reach out to them and negotiate your terms.
Every website might have its own opportunities, and they might charge you differently. Figure out a good deal that works for you, and stick to your guns.
Evaluate how much value you can get out of a company and ask them for verifiable facts. Even if you get just an email, you should try to set up a newsletter and provide value to people that way.
Consider these as one more opportunity for your business to get more affiliates.
12. Engage With Affiliate Marketing Communities
There are a lot of places online where affiliates connect to discuss things and help each other out. You can find them on platforms like Telegram, YouTube, Facebook, Twitter, and Discord, just to name a few.
There are also Reddits and niche websites like ours where you can find a ton of affiliates gathered in one place. I don’t need to tell you what a goldmine that is for your affiliate program.
Make it a point to visit these places regularly, and you will have no shortage of people that are willing to promote your products. At this point, it’s important to emphasize that you can’t let everyone sign on as an affiliate.
A five percent discount coupon on some small websites is fine, but you need to be selective with your program. Otherwise, you risk harming your brand reputation by seeming exceedingly grifty.
13. Participate In Creator Events
There are also a lot of live events that have a lot of affiliates in one place. You can find these on platforms like Clubhouse and in big conference halls in real life. Always keep an eye out for these events and stay connected to the industry.
Creators are your ideal targets, as they are the ones with the most influence on your actual customer base. Depending on the size and budget of your business, you can even approach A-list celebrities.
The more famous your prospective partners are, the more legitimate you need to be. Nobody with a following wants their partnerships to damage their reputation.
Make sure you understand the fans of the creator before you approach them and that your company doesn’t engage in any questionable behavior that can turn people off.
14. Have A Dedicated Affiliate Support Team
I know that all this sounds like a lot of work. Even if you do want to gain more affiliates and are willing to invest in it, maybe it just isn’t feasible for you to manage all these things by yourself.
This is exactly why you should consider hiring people full-time as affiliate managers to take care of everything from A to Z. There are many affiliate management companies out there that can help you with this.
It might be best to hire someone in-house if that suits your needs. Getting support from such a manager is also a great incentive for affiliates. In fact, you need to take affiliate support seriously.
Too many programs take this for granted. You can have a small series of onboarding emails and a newsletter that trains people, welcomes them to the company culture, and include them in all the updates.
All those things can do wonders for you to get more out of your affiliates and have even more sales.
15. Consider Running Ads
If all else fails, look toward online advertising. The best thing for you would be to go for Google CPC advertising. Although other forms of online advertisement are also viable, lots of companies tend to prefer Google Ads.
Whenever people in your target demographic search for Fashion Affiliate Program (for example), your company’s sign-up page will come on top. This might be more expensive than all the other methods on this list.
If you are in a very competitive niche, you might have to rely on this method. Consider that online advertising will still cost less than traditional mediums with better targeting and performance metrics.
This method might work best for financial services and things that aren’t consumer products or something easily identifiable.
All those were just some major ways you could get more affiliates to sell your products for you. After watching hundreds of affiliate programs in all kinds of different verticals, those were my best tips.
But this kind of promotion might become counter-productive if you forget good business sense and just follow this list blindly.
Just to give you a little idea about what kind of critical thinking I am talking about, let me give you some examples of general business advice.
Why Shivansh Bhanwariya Digital?
To start off, I want to justify why using our platform to promote your affiliate program will be beneficial for you. You see, we love our work and always strive to create the very best content that ranks on Google.
So not only do we prioritize good user experience, but we also make sure to stick to content strategies that actually get seen by people.
Online creators either tend to make advertisements or go so creative that they find it hard to monetize.
There are many excellent content creators like us out there, and you should only partner with people with this kind of work.
I always try to have a lot of empathy for my readers and give them what they might need. I also go the extra mile in my research, whether it’s to create listicles or informational blogs.
This research, combined with SB Digital’s personalized style, ensures good-quality content. Since we are a growing organization, this is the best time for you to partner with us for the long haul.
Reach out to us through the “Learn More” button on the top right of the page, below Shivansh Bhanwariya’s bio.
A Few Smart Tips
Don’t be so keen to promote your products that you end up losing out on profits. Always try to find cost-effective ways that can get you the best results, and be conservative with your budgets.
It’s also good to have a variety of products that you can sell. Digital, informational, and resource products are especially suited for affiliates, but they are very easy to make and have a ton of competition.
Try to monetize your industry knowledge and behind-the-scenes skills through excellent digital products and build your brand that way. The more people know about your company, the more products you can sell.
Similarly, if you add a few digital products, your affiliates will have more products to sell. If you already have digital products, try to add a few pieces of merchandise, like Print On Demand stuff.
1. Target More Accurately
Whether it comes to your audience, your affiliates, the employees, or your competition, you need to strive for a deeper understanding of these people. As they say, “Every business is a people’s business.”
You also need to have a deep understanding of your products so you can predict what kind of person would appreciate them the most.
By combining these two things, you can move mountains in the marketing world.
Digital marketing allows individuals to connect with individuals in personalized ads that are more precise and cost-effective.
But to run successful campaigns, you need to know who you are dealing with in the first place.
2. Customization Is Better Than Automation
Speaking of personalization, I’ve seen many companies that add on their affiliate programs as a compulsory feature using SaaS tools and affiliate networks. It is very easy to set these up and takes very less time.
These automated affiliate programs are convenient for users as well. Anyone can sign up and start promoting within a few minutes. This is completely fine, but it does have a few drawbacks.
The fact is, you can hurt your brand image if you don’t have any control measures in place. Just as anyone can sign up, they can also misuse these offers to their own advantage rather than boost sales.
Better affiliate relationships are another reason to engage with creators personally. By engaging with the community, you can find better people who will make the extra time and effort worth it for you.
Just to summarize, there are many ways you can promote your products, and affiliate marketing is one of the best ones to do online. As creator culture grows, more people are ditching their jobs for a camera and a PC.
The uncertain times and unstable economy are also motivating people to explore self-employment and build a side hustle.
Investing in affiliate marketing and starting your own program gives you a great start on this monetization movement and is a good step toward a happier future for everyone.
Whether you are a small-scale business looking for inexpensive marketing or an established company that’s growing its brand name, growing your affiliate program through these strategies can give you a real edge.
Writer from the heart – whether it is affiliate marketing or fiction – and a proud member of Shivansh’s team! Big fan of combat sports, reading non-fiction, and watching the best of everything from anime and movies to TV and video games.