Is CPA Marketing Legit? (Everything Explained!)

Most people are looking for passive sources of income that are legitimate and not a complete waste of their time. 

If you fall under this category then I have got news for you. There are a lot of passive sources of revenue that you can leverage and I’m sure you have heard of some of them.

Not all of these sources are legitimate and some are even fraudulent in nature. 

CPA marketing is something that has caught the interest of several people. If you are one of them, then I can help you discover whether CPA marketing is something that you invest your time in.

I’m sure you don’t want to waste your precious time on something that turns out not to be worth it.

This article will inform you whether CPA marketing is legit or not. I have conducted thorough research on this since I’ve been on the lookout for passive sources of income that are profitable.

I will share my knowledge with you and then you can make an informed decision about whether CPA marketing is worth it or not. 

From sharing stats to real-life examples and case studies, I will walk you through everything you need to know about CPA marketing. 

Being in the marketing industry, I’m someone who likes to try my hand at different things. Experimenting with my way to profit.

This has helped me figure out the merits and demerits of CPA marketing. Before we get into the article, let’s first address the main question right away and then move forward.

Is CPA marketing legit? Yes, CPA marketing is totally legit and you can reap big profits from it provided you put in the right efforts and techniques. It is a commission-based affiliate model in which a user takes a specific action and gets adequately rewarded.

From starting a free trial, signing up and becoming a customer, filling out a form, or making a purchase – these are examples of actions that you can get a commission for in CPA marketing.

So, without wasting your precious time, let’s get down to it. Keep reading to find out more about CPA marketing. 

What Is CPA Marketing?

CPA, also known as cost per action or cost per acquisition, is an affiliate marketing model in which you pay a predetermined commission to your CPA partners after a sale or when the desired action is completed.

Affiliates are paid every time they succeed in referring new customers to other businesses. 

Let me give you an example of Bluehost and its CPA marketing program. For every time that you send new sign-ups to their site, you will be paid a sum of $65. 

I read that CPA marketing can effectively deliver results given that you put ample effort into it. All you need to do is to sign up with the right affiliates and target the right kind of audience.

CPA marketing focuses on generating leads. It then progresses into directing the kind of conversions that you can lead. 

Keep in mind that this is wholly different from organic marketing but the key is to generate traffic that leads to conversion.

In short, if you can consistently attract new customers to sign up as subscribers to your partner website, you will be able to gain profits from this.

In fact, you will be entitled to monthly subscription fee commissions. 

Now let me tell you how CPA marketing can help affiliates maximize their revenue.

It’s quite simple actually, CPA marketing can help affiliates increase their earning potential through the mode of advertising. 

There are three ways in which you can get paid through CPA marketing. I’ve identified 2 categories that you can focus on to get payments:

Pay Per Sale (PPS)

Pay per sale is when you, the marketer, are paid when a visitor clicks on your affiliate link and purchases something from your partner’s website.

So, basically, your promotions should lead to an action that results in a conversion. You get adequately compensated for every purchase that you direct. 

Pay Per Lead (PPL) 

This one focuses on lead generation. As an affiliate, you can gain commission for the leads that you get.

Now let me tell you what exactly PPA entails. It’s basically a set of actions that a visitor must complete, such as watching a video, filling out a form, or signing up for a free trial. 

Here’s how CPA marketing works:

  1. Find an offer to promote 
  2. Use all tools at your disposal to promote the offers.
  3. Earn money every time you get someone to perform a specific action that has been listed out by your partner site.

All of this comes down to your marketing skills at the end of the day. CPA is must more than getting impressions or pulling in a certain amount of traffic.

I recommend MaxBounty and Peerfly to get started with CPA marketing. Both of these sites have good credibility. 

Now that I’ve explained what is CPA marketing, let’s get down to the details in which you are truly interested. Here comes the big question. 

Is CPA Marketing Legit?

I said this before but let me repeat it for you.

Yes, CPA marketing is 100% legit, and you can make a lot of money if you just use the right methods and stick to it. It is a commission-based affiliate model in which a user performs a specific action and is appropriately compensated.

Starting a free trial, getting customers to sign up, filling out a form, or making a purchase are all examples of actions for which you can earn a commission in CPA marketing. It’s very diversified but if you have some solid marketing skills then it’s easy for you. 

Let me come down to why CPA marketing is a good affiliate marketing model. There are two main reasons behind this. 

Now, I’m sure you must be curious about how you can begin with CPA marketing. 

I’ve by now established that CPA marketing is a cost-per-action model and it’s one of the finest business models to earn profits.

Starting with CPA is easy, something that anyone and everyone can do if they give it some time. Consistency is the key here. The procedure itself is quite simple. 

Search for some credible CPA affiliate programs/CPA Networks, and then sign yourself as an affiliate by filling in all the field information.

Once you are accepted you can begin with the promotions and ask people to do a certain action.

As and when these actions are performed, you will get paid. After a stipulated amount of time, you will get paid for your efforts.

Usually only after you generate a minimum specified amount does the money get transferred to your account. 

In short, all you need to do is to find an offer you want to promote, join the network and become part of the affiliate community, integrate CPA into your website and finally, begin with driving traffic to get the clicks.

The more clicks you get, the more money you generate! CPA marketing is the next big thing in digital marketing. It has a huge ROI, something every marketer should leverage. 

This performance-based marketing business model is centered around benefiting affiliates and the partner company alike.

This gives you a chance to generate a passive source of income. Everyone wants multiple sources of income these days so finding more about CPA is profitable and worth the time spend. 

So let me sum up the gist of the matter – you can incorporate CPA marketing into your strategic plans if you want to broaden the reach of your website, maintain a strong return on investment, and generate huge profit for yourself that will build multiple sources of revenue for yourself. 

What I personally like about CPA marketing is that you don’t need to change the look of your website for getting started with it.

No need to fit in random banners, Adsense blocks, etc. CPA marketing lets you integrate offers in a seamless manner without distorting the look of your website.

So, there you have it. CPA marketing is a legit way to make money if you are looking for a passive source of income. It’s easy to use and profitable. Definitely worth your time. 

Does CPA Marketing Really Make Money?

Yes, CPA marketing can definitely make you money if you do it the right way. By the right way, I mean you have to be consistent in your efforts. If you are looking to gain big gains in a short period of time then it’s not something that will work out for you. 

I know several people who are making the big bucks by utilizing CPA marketing. They did not get such results overnight though. They were consistent and hustled hard to make it work. 

CPA marketing like other marketing skills ultimately depends on how well you are able to persuade people into taking an action which in this case is a click away.

It all comes down to how well you are able to direct traffic to the offer you are promoting and the conversion rate that you will generate. 

5 CPA Scam Networks to avoid

So till now, I’ve cleared it out for you that CPA marketing is a legitimate way to make some money. Yet, this does not mean that it’s a smooth road.

In fact, you need to watch out and get to know as much as you can before signing up as an affiliate.

This is because there are a lot of CPA marketing scams that have occurred at a high scale. 

I’m going to list out information about 5 CPA Scam Networks that you need to avoid:

1. Flare Media 

Feed Flare is an advertising company that tricked several affiliates. First, they claimed that they will compensate all the affiliates on the basis of their performance.

They didn’t stand true to their commitment and gave false reasons to cut off the payments. They declared that all the leads were invalid so not even a single affiliate who signed up for their program got paid. 

2. EWA 

EWA is a broad-based technology company. It started an affiliate program to promote its business.

After a while, all the affiliates realized that when it came to the time to make the payments, the company would pull off excuses.

This went on for some time but soon the scam was evident for all to see. Initially, they paid their affiliates for a few months and then completely stopped altogether. 

3. 1GreatCPA 

Either they would not pay their affiliates altogether or they would only pay them in pennies.

Cutting the payments of the affiliates by coming up with pathetic reasons like loss of leads and technical error was something 1GreatCPA notoriously did. 

4. 1st Class CPA 

So they have quite a dual policy. If you are someone who is consistent then you will get regular payments but for the ones that come and go as they please, this isn’t an ideal platform.

They don’t pay affiliates who aren’t regular and consistent with bringing leads. Keep in mind though that they are generous to the ones that do.


A performance-based ad network, this scam is one of the famous ones that a lot of people are aware of. This was carried out on a large scale.

They did not pay a single dime to any of their affiliates even the ones who were bringing in several leads per month for them.

From a newspaper report that I read, I came to find out that they had to pay $1.3 million for the false revenue assets that they were able to generate by click-through rates that they would ask their affiliates to generate. This obviously didn’t fare well for them. 

Is CPA Marketing Still Worth It?

In my opinion, CPA marketing is certainly worth your time but you need to be careful about fraud websites.

Thorough research about the affiliate program is what you need to conduct before signing up for them. 

It also comes down to how consistent and serious you are planning to be with CPA marketing. Keep one thing in mind, you will not get the results overnight with CPA marketing.

Your commission will depend on the amount of traffic that you will pull in and the conversation rate that follows through. 

As someone who is in this field, I will suggest you take this up only if you are serious about it. In the long run, CPA marketing can be rewarding but the profits are something that you will get organically over a period of time. 

Overall, it is a good and legitimate source of passive income. The key is to do thorough research before signing up to promote any offer. 

In Conclusion 

With this, I’ve concluded everything there was to say but let me recap it all for you so that the essence of the article was not lost due to an information overload. 

It is evident that CPA marketing is a good source of passive income. It is something that you can leverage and make some extra income with.

Yet, there are several scams centered around CPA marketing so you need to be careful not to get caught up in any of those.

I’ve listed out a few scammers that you need to look out for to give you an example. 

Like I said before, you can make money with CPA marketing but it will come down to you being consistent. 

I hope I was able to clear all your doubts regarding this topic. I tried not to miss out on anything and keep it as informative as possible.

All the best for your venture into the world of CPA marketing if you are planning to go for it! Well, if you’ve got any questions, please speak your mind in the comments section down below.

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