If you are already on this page that means you probably know what Shein and affiliate marketing is.
I am glad my blog captured your attention! Keep reading with me to know what, how, and, why Shein is currently one of the biggest names in the affordable fashion industry.
This article will answer all of your questions related to Shein’s partner program in a detailed manner so you don’t feel left out; then you can decide if this program works for you or not!
I will talk about the process of signing up, commission rates (and if they vary), and cookie duration.
First Things First – What is Shein?
The very first name I can think of when I talk about fast fashion is Shein.
Even though it produces in bulk and sells its products at cheaper prices, you cannot deny the fact that this brand has trendy clothes at affordable prices for all groups of people.
Shein is a Singapore-based Chinese online fast fashion company; it was founded by Chris Xu in Nanjing in 2008 and has grown to become the world’s largest fashion store as of 2022.
Shein serves over 150 countries and was valued at $100 billion in April 2022.
This company has seen massive growth in a short period of time because of its great marketing tactics and wider reach through social media (especially Tiktok!).
The company started as a mediator (or dropshipping company) but by 2012, it has established its own supply chain as the demand has risen drastically.
In 2022, users ranked Shein as the second-favorite online fashion site in the USA, the majority of the users are GenZ( as per the article by Fortune).
As a shopper, you would enjoy a lot while shopping with Shein because its website and application have thousands of options to choose from; be it chic clothes or a dupe of high-end designer apparel, this brand has to offer you handbags, footwear, accessories and even make up!
Does Shein Have An Influencer Program?
In short, Yes!
Shein does have its own influencer program.
Shein Affiliate Program and Shein Campus Ambassador Program- there are two programs, the affiliate program is for every active influencer, and the latter one is targeted especially at students!
Today businesses are not only working towards making quality products but they are investing a lot towards marketing as in this digital world it’s important to let the target audience know what the brand has to offer which might be different from the competitors.
Shein influencer/ambassador program is meant for everyone who loves fashion and wants to help their audience to get modern clothes at reasonable prices.
And I cannot stress enough the fact that Shein gets so many sales because of the influencers promoting the brand left and right on all social media platforms.
You do not need to have a good following on all your social handles to get the chance to collab with Shein because this brand works with every kind of influencer, be it a nano influencer with a few thousand followers or an established one.
Shein does not always approach celebrities rather it also gives chances to small budding content creators, plus-size models, and influencers from different backgrounds and cultures. Shein wants to achieve diversity and inclusion through its affiliate program.
The campus ambassador program is made specifically for the students to make a passive income just by posting content over their socials.
This would be an easy task because youngsters are anyway already all over social media for fun so, making content to earn extra cash would be a good choice.
Plus Shein even gives them discounts on products as their student discount policy!
You need to follow this link, if you are a student and get in as a Shein campus ambassador:
Student – Click here to navigate
For its affiliate program, this one will do:
Affiliate – https://www.shein.com/affiliate/register
How Does The Shein Influencer/Ambassador Program Work?
Just like every other affiliate program, it has several steps and processes to sign in, get links and earn a commission.
I will divide every part for you into the following paragraphs to have a better judgment of the Shein Affiliate Program.
So, the affiliate program is introduced by companies to attract more customers without paying directly for marketing.
Here the marketing management team of the companies pays an amount (as a commission) to the partners when they make sales through them or refer the brand to their audience in exchange for some fee or monetary benefits.
You become a Shein influencer by joining their affiliate (ambassador) program and then you make content (majorly fashion) based on Shein products.
Also, the brand pays you for bringing new affiliates!
Now, If you want to become a Shein ambassador, you should apply through the Shein website or you can also join the affiliate program through these well-known affiliate networks:- Shareasale, Admitad, Awin, CJ(Commission junction), or Pepperjam.
You must meet the Shein influencer standards and fill out the Shein brand ambassador application on the Shein website to be eligible for the SHEIN Affiliate Programme first!
The standards or requirements are as follows-
- An appropriate social media account, blog, or website according to the Shein affiliate management team
- A genuine number of followers doesn’t matter if it’s small but it should be authentic.
- You and your audience’s values must align with Shein; which means you must have a following on your page or social network that matches what SHEIN is looking for.
- Accounts with high traffic will be given top priority as they can endorse the brand on a high scale.
- Good connection with competitive influencers is also a plus point ( as this shows you are good at networking and marketing!)
So, to get accepted by Shein for its affiliate program, you will have to follow these steps-
- Firstly, check if they have an active affiliate program
- If yes, then, fill out the registration form which you can find on the website or on the affiliate networks.
- You can only apply between the 1st to 20th of each month.
- The next step would be- contact the affiliate team to know what are the current procedures that you have to do to get accepted. You will find an email address on the official site.
- Draft your mail and don’t make it too simple and basic. Add interesting elements and details about you and your handles to get their attention.
- Lastly, keep following up because as you know Shein is a very big company and there would be thousands of influencers waiting to collab with them.
After getting accepted you will also be provided with unique links that will help you to get commissions (as purchases made through those links will be directly credited to your affiliate account!).
How Much Do Shein Influencers Make?
On average influencers earn 2,970 US Dollars (source) so, it is easy to understand that Shein influencers are also receiving a good amount from the brand itself.
To give you a better idea of influencers and on what basis they are paid, I have made a column where it shows how much an influencer charges based on the follower count.
- Nano influencers (1,000 – 10,000 followers): $10 – $100 per post
- Micro-influencers (10,000 – 50,000 followers): $100 – $500 per post
- Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post
- Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post
- Mega influencers (1,000,000+ followers): $10,000+ per post (Source)
As I have talked about how much an influencer generally can charge for a post if they collab with a company, but as it’s an affiliate program the commission rate remains more or less stagnant (or stays within a range) for the partners.
However, Shein doesn’t have a fixed rate for its affiliates, the commission rate on sales goes up to twenty percent based on the partner’s reach and engagement.
Also, if you join the Shein family, you will enjoy several fantastic, exclusive perks in addition to a little commission ( up to 20%).
These are some perks and incentives, Shein ambassadors receive once they join the program:
- Free products from Shein (apart from commission)
- Ambassadors exclusive events
- Exclusive rewards
- Special giveaways
- Counseling program & coaching
- Internship for the campus ambassadors
- Discount codes and coupons
You will also be given thirty days as a cookie period to make sales; cookie duration is the time; when your referral has to buy something from the first time they clicked on that link for you to make money.
5 Shein Influencers That Are Making Good Money
So, these days, people are becoming extremely lethargic – which is good and bad at the same time. So, I’ll just add the Instagram usernames here, and you will have to find out the people then:
- Bella_schatz_
- Sweetinstabella
- Vivacious.honey
- Gabibrandt
- Lisarosii
This list is made from my research hence, there is no source to back up this information.
But these Instagram accounts have a good number of followers and they are the top affiliates of Shein. So, the earnings of these people from Shein are pretty generous.
In Conclusion
Shein is one of the big fashion brands that actually offer good pay to its partners and affiliates.
And after reading this article you must have understood how the program works!
If this still excites you, I would recommend you to join especially if you are a fast fashion or lifestyle blogger but if you are promoting sustainable and ethical brands then this is not for you!
Pria Sharma
Caffeine junkie, a lively learner, and experienced affiliate marketing writer for SB Digital. Always wanted to research and write on various verticals – that’s my thing now! Down for a France trip with me? Well, read my blog posts first and it’s a deal!
