“From head to toe” Is a common expression we have all heard. It tells us where we look first when we see someone. How the world sees you, depends on your hairstyle. 

Just look at someone after they get their head shaven for proof!

The hair extension niche is full of medium-sized companies offering similar products that meet market standards. Wigs are also pretty expensive, with your average high-quality one costing around $500.

In terms of affiliate programs, many of these companies prefer to manage their programs themselves through their websites.

Most companies also offer limited information, so they can make changes whenever necessary.

These programs are for online personalities with an Instagram, YouTube, or TikTok presence, especially influencers and content creators. Most of them offer little in terms of digital promotional materials.

Almost all of them do offer free products to their affiliates, though. This is a helpful list for people with an above-average following in lifestyle, fashion, beauty, and related niches.

Hair Extension Affiliate Programs

1. IDENTITY Affiliate Program
2.  Opulence Hair Affiliate Program
3.  GMJ Beauty Affiliate Program
4.  Uniwiga Affiliate Program
5.  BELLAMI Professional Affiliate Program
6.  Mayvenn Affiliate Program
7.  Zala Affiliate Program
8.  Hidden Crown Affiliate Program
9.  Cashmere Hair Affiliate Program
10.  Unice Affiliate Program
11.  Luxy Hair Affiliate Program
12.  Beauty Works Affiliate Program

1. IDENTITY Affiliate Program

This Canada-based company makes ultra-premium hair extensions and ships them across the world. They have several Affiliated hairstyle professionals and salons; you can locate the nearest one through their website. 

I’ll admit that I’m not an expert on hair extensions, but I am nothing if not thorough with my research. IDENTITY makes a full range of high-quality options for extensions. They even take orders for customized products, so you can ask for what you want.

The entire catalog is made from Remy human hair, which is essentially intact natural human hair with cuticles running in one direction and can be dyed or processed otherwise. 

Their Remy is also handpicked and processed individually, and this is where the quality comes from.

IDENTITY also has a One Donor product system where every extension will come from a single donor. Parallel and uniform cuticles and a single donor ensure that the extensions are smooth, tangle-free, and long-lasting.

You can order lengths up to 30″, with different texture options like loose or tight curls, and choose from extension types like ponytails, tape-in, micro loop, or clip-in. Their entire tape-in collection is double-drawn, which means the hair is thick from roots to tips.

They also offer color matching, which means you can send them a picture of your hair under natural light, and they will match the hue for your orders. Their affiliate program is offered through their website and has minimal information.

They offer a ten percent commission rate on all sales with a thirty-day cookie duration and a weekly payout scheme. Their AOV is around a hundred and fifty dollars, a pretty good profit margin for hair extensions.

Niche: Premium Hair Extensions

Company Page: https://identityhairextensions.com

Affiliate Sign-Up Page: https://identityhairextensions.com/en-us/pages/become-an-afilliate

Commission Rates: 10% commission

Cookie Duration: 30 days

2. Opulence Hair Affiliate Program

Opulence Hair Extensions not only makes salon-quality extensions, they also make accessories and integration tools. They also use 100% Remy human hair and take pride in their excellent customer service.

They want all their customers to look and feel more confident. The products come in various colors and hues from which everyone can find the right match. 

They use the Remy hair of the Europen high-quality variety, which can maintain its softness, smoothness, and luster for a long time.

Opulence also offers its customers a scheme where they can earn discounts through their purchases.

Their point system lets you earn 1 point for every dollar spent, and 10 points will save you 1 dollar on your next purchase! They also have several other redeemable rewards on their website.

Affiliates are accepted based on their Instagram followers and must post at least 1 picture in a month to promote these products.

The requirement is over five hundred followers with a fashion-focused profile.

Commissions have not been disclosed, but affiliates are offered unique codes for their audiences to get discounts on their orders.

You must reach out to Opulence through their email to get your code after you have been accepted.

Niche: Hair Extention Accessories & Equipment

Company Page: https://opulencehair.com

Affiliate Sign-Up Page: https://opulencehair.com/pages/become-an-affiliate

Commission Rates: Not mentioned publicly

Cookie Duration: Coupon System

3. GMJ Beauty Affiliate Program

This high-end Japanese company makes some high-tech hairstyling products and high-quality home appliances. GMJ Beauty’s flagship product is their digital vibration flat iron that closes raised cuticles and realigns damaged hair in half the time!

Their Japanese-engineered blow dryers work on ionic generators that release over 3 million ions per cm/cube.

This locks in the hair’s moisture instead of drying it out and damaging it, ensuring shinier, softer, and more long-lasting results with less frizzing.

Sounds pretty high-tech to me! All their products are also easy on the eyes, with sleek and ergonomic designs.

All this has made GMJ Beauty the growing brand of choice for hairstyling professionals in Japan.

They also sell premium scissors for hairstyling made from Japanese metal, isn’t that the stuff Katanas are made from?

Their hair extensions are also luxury products to match all the other world-class equipment in their catalog.

Their program offers you a whopping fifteen percent commission with a generous ninety-day cookie duration.

If your audience can appreciate top-notch beauty products used by professionals, this is a good one for you.

Send GMJ Beauty an email to request to join their affiliate program. The required information is mentioned on the affiliate page.

Niche: Hairstyle Products & Related Equipment

Company Page: https://gmjbeauty.com

Affiliate Sign-Up Page: https://gmjbeauty.com/pages/become-a-gmj-beauty-affiliate

Commission Rates: 15% pay per sale

Cookie Duration: 90 days

4. Uniwigs Affiliate Program

This company has its roots in the silver lining of a tragic incident. One of the founders’ friends had cancer and lost their hair during chemotherapy.

Uniwigs started by building a custom hair solution for this individual. 

More than looks, they recognized that a person’s dignity, self-worth, and identity are tied to their hairstyle. Uniwigs takes pride in its values of

Compassion, Fashion, and Individuality. Their compassion is most evident in their excellent customer service.

Their products have a wide range of unique looks to suit all kinds of individuals. Customization services are also provided with fashion-conscious designs. All their products also have worldwide shipping.

Their wigs cost a massive five hundred and fifty dollars on average.

They also have men’s hair solutions, shampoo and conditioner, and other hair solutions in the catalog.  

Their program offers you a five to ten percent commission on unique coupon codes to share with your audience.

You can also get two products of your choice for free per year. 

UniWig is looking for affiliates who are active on their social media, preferably in the fashion and hair typing space. 

You are expected to have the following minimum requirements on these platforms to apply: 1000+ subs on YouTube, 2000+ views on your blog, 3000+ followers on Instagram, and 1000+ followers on TikTok.

Keep in mind that any coupon code that ends up in a third-party coupon listing website will result in elimination from the program.

Niche: Men & Women’s Hair Solutions

Company Page: https://www.uniwigs.com

Affiliate Sign-Up Page: https://uniwigs.com/content/24-uniwigs-affiliate-program

Commission Rates: 5-10% commission

Cookie Duration: Coupon System

5. BELLAMI Professional Affiliate Program

This program is only available to people who are certified hairstylists through this company’s masterclass.

BELLAMI is another hair fashion brand that makes premium hair extensions using the finest double-drawn, cuticle intact, 100% Remy human hair.

It is the second global brand of this kind that appreciates the empowering effect of good-looking hairstyles.

The catalog offers your audiences a record-breaking range of colors, textures, styles, and types of hair extensions, with a big brand recognition power.

BELLAMI is also well known for its comprehensive educational resources and customer service.

The company is well-renowned in the global industry, and its courses on hairstyling are reputable.

To maintain this reputation, their R&D department stays in constant touch with professionals to stay up-to-date and provide the best solutions.

Oh, and did I mention they also make equipment, and accessories, and sell courses through a single website?

The brand has a high level of authority if you ask me. Unfortunately, the commissions are less because of this very reason.

Their worldwide affiliate program offers you a five-dollar commission on the sale of their clip-on extension and twenty dollars per sale of their hot tools.

You will also get access to their dashboard, which will show you all your sales and payment data.

They also offer coupons that offer your audiences a ten percent discount and ten bucks off any BELLAMI clip-on extension.

Payouts are received every fourteen days, and the program is hosted on Refersion Affiliate Network.

Niche: Premium Hair Extensions & Accessories

Company Page: https://bellamiprofessional.com

Affiliate Sign-Up Page: Click here to join

Commission Rates: $5-20/sale

Cookie Duration: 30 days

6. Mayvenn Affiliate Program

An African American woman with a long heritage of hairstyling started Mayvenn, for other people of color. 

She noticed the black community didn’t own any dedicated African American hairstyle brands and stepped up to take on the challenge.

Today Mayvenn has become a nationwide movement with over 50,000 stylists.

Not to mention their hundreds of thousands of customers and millions of dollars invested back in salons in their neighborhoods.

Their products are made with 100% virgin hair, meaning human hair that has not been dyed or chemically processed.

They have various individually handled, natural human hair, including Malaysian, Peruvian, Indian, and Brazilian hair, with all their different colors.

Their products are machine-wefted and handpicked for quality.

The products can also be paid for in installments since wigs are quite the investments. This affiliate program is hosted by Perform [cb]. 

Various creatives are available for your promotional needs, and a dedicated affiliate management team is available for assistance.

This one could be a great addition to your promotional campaigns for your African American audience. 

Niche: African American Hairstyle Products

Company Page: https://shop.mayvenn.com

Affiliate Sign-Up Page: Click here to join

Commission Rates: Unknown

Cookie Duration: 30 days

7. Zala Affiliate Program

This US-based brand exclusively makes hair extensions made from high-quality 100% Remy human hair.

They claim to be one of the best value-for-money brands in the game, and looking at the list so far, I’d have to agree.

Who knew hair extensions were so expensive? I certainly didn’t…. 

The vast range of products has over seven different lengths, 20 different styles, and 27 different shades.

Their natural hair can also be cut, curled, and colored, for a ton of flexibility. 

They also offer a signature Vegan Keratin range of products made from plant protein, which are comparatively more affordable. 

The affiliate program is hosted on Refersion and offers a flat commission of twenty bucks for every sale you make.

You also gain access to a personal “relationships manager” and a dashboard to track your campaign’s progress.

Although specifics have not been given, Zala also promises its affiliates an incentivized tiered commission structure and regular rewards. 

Niche: Hair Extensions

Company Page: https://www.zalahair.com

Affiliate Sign-Up Page: https://zalahair.com/zala-affiliate-program

Commission Rates: $20 per sale

Cookie Duration: 30 days

8. Hidden Crown Affiliate Program

Hidden Crown is another US-based hair solutions company that started in a small home office.

Shelby Goodstein began the company in 2013 to create high-quality and easily accessible hair solutions for all kinds of women.

She also sources high-quality 100% Remy hair for her products, which I’m sure you know by now to be the best in the market.

The average AOV is lower than the other brands on the market, according to Hidden Crown. 

Hidden Crown’s biggest unique selling proposition compared to other options here is its products’ ease of use and accessibility.

The hair is also ethically sourced and double-drawn, meaning the hair is thick from start to end.

The products have a trademark Halo design, which makes them far easier and more innovative than clipping, gluing, taping, and other ways of attaching hair extensions.

The affiliate program is also hosted on Refersion and offers a ten percent commission with a thirty-day cookie duration.

Any affiliate support or promotional material is not mentioned. 

Also, The company has stated the release policy they expect affiliates to adhere to.

You can find these guidelines on their affiliate sign-up page. Hidden Crown will promote your online presence as much as possible to build a supportive two-way relationship with its affiliates.

I think this is an excellent program because of the accessibility of the products.

Your audience should be predominantly female or certifiably interested in these products to be eligible for this one.

Niche: Women’s Hair Solutions

Company Page: https://hiddencrownhair.co

Affiliate Sign-Up Page: https://hiddencrownhair.com/pages/affiliateprogram

Commission Rates: 10% commission

Cookie Duration: 30 days

9. Cashmere Hair Affiliate Program

Rachel and Melissa started this business in 2012, and in December 2013, they were featured on ABC’s shark tank.

They have now amassed millions of dollars and have become a recognizable brand in the market. 

Amongst the luxury hair clip-in market, Cashmere Hair is one of the best. They offer various rich colors, styles, textures, and lengths.

Their styles and iconic colors are the unique features of their product range.

The affiliate program offers a fifteen-dollar commission for every verified sale through your coupon code.

The code gives your audience a $15 discount on orders above $100. Payouts are received after 60 days of verified purchases over $60.

You can also earn the opportunity to get free extensions every year and to be featured on Cashmere’s website and social media.

Affiliatly is hosting this one, and you can access all your sales information through their dashboard.

Cashmere also offers exclusive sponsorships and unique promotional opportunities to top performers.

They have also mentioned some basic requirements to join this program on the affiliate page, like the minimum number of followers, etc.

International affiliates are only eligible for store credit.

Niche: Luxury Hair Clip-in Products

Company Page: https://cashmerehairextensions.com

Affiliate Sign-Up Page: https://cashmerehairextensions.com/affiliate-sign-up

Commission Rates: $15/sale

Cookie Duration: Not disclosed

10. UNice Affiliate Program

UNice is an all-inclusive global brand loved by over five million customers worldwide. Their wigs, related equipment, hair weaves, extensions, and kits come in various colors, shapes, and sizes. 

The products are only made from certified high-quality 12A grade Remy human hair, in-house, and with an attention to detail.

The HD lace in these wigs is hand-sewed with medium knots, using only Swiss lace, and yields a comfortable and breathable product.

UNice wigs and extensions, which are made from root to tip, are also very affordable compared to the other companies on this list.

The average order value is about two hundred dollars. Your audience can find a wide variety of options in each category.

This affiliate program is hosted on multiple major affiliate networks, including ShareASale and CJ Affiliate.

Look up the policy differences between these networks through the affiliate page below to choose the best one.

CJ Affiliates seems like a good option to me, as this program offers you a five to eight percent commission rate on this network with a thirty-day cookie duration.

UNice also incentivizes you to highlight their promotional offers to customers for monthly cash bonuses.

Monthly newsletters are provided for all promotions and offers. You will also get a variety of banners, promotional materials, and coupon codes. The coupon codes offer a five percent commission.

Affiliate management and support are unavailable.

UNice is an international brand with a big reputation and competitive prices. If my audience were outside the US, this would be my preferred option for a wig.

Niche: Premium Wigs & Hair Extensions

Company Page: https://www.unice.com

Affiliate Sign-Up Page: https://www.unice.com/share-active

Commission Rates: 5-8% commission

Cookie Duration: 30 days

11. Luxy Hair Affiliate Program

If #9 was one of the best clip-in Hair Extention brands in the US, this is one of the best in the world! Luxy claims to be the #1 rated brand in the industry that uses only 100% Remy Hair for its products.

Not that I would know, but it looks legitimate to me!

The company believes in empowering and inspiring confidence in its customers.

Their website has various educational materials and guides to spread education, understanding, and awareness about these products.

Luxy also adheres to its values of transparency and support through its customer service.

They are looking for content creators in lifestyle, fashion, hair, beauty, and related niches with the same values for their affiliate program.

Commissions offered are not privy to public information. They offer commissions for sales above sixty-five dollars.

The catalog includes clip-in ponytails, seamless extensions, halo wigs, and more. All of which are sustainably made and Vegan. 

Affiliates can also receive up to 2 of these products per year, not to mention the opportunity to feature on Luxy’s website, blogs, and social media.

Top affiliates can also earn exclusive sponsorship and promotional opportunities.

However, access to an affiliate dashboard for tracking commissions and the requirements for content creation is available. 

Niche: Luxury Hair Extensions

Company Page: https://www.luxyhair.com

Affiliate Sign-Up Page: https://luxyhair.com/pages/luxy-hair-ambassador-program

Commission Rates: Not disclosed 

Cookie Duration: Not mentioned by the company

12. Beauty Works Affiliate Program

Beauty Works has over ten years of experience in the industry of helping people reach their hair goals.

While primarily a hair extension brand, they also offer a range of products like shampoos and conditioners that improve hair in different ways.

These products enhance thickness, strength, length, volume, and texture.

They also include hair styling and care equipment. Beauty Works also believes in social responsibility and putting the customer first.

The products are all made from 100% Remy hair. The company has also featured various world-famous magazines like Vogue and Cosmopolitan. Not to mention the awards they have won.

This affiliate program offers a seven percent commission rate with a thirty-day cookie duration.

They also provide you with a regularly updated product feed and a range of banners for promotional purposes.

Affiliates can also benefit from exclusive opportunities to run partnerships with Beauty Works. You can track all your commissions through their affiliate dashboard.

Niche: Luxury Hair Solutions

Company Page: https://beautyworksonline.com

Affiliate Sign-Up Page: https://beautyworksonline.com/become-an-affiliate

Commission Rates: 7% commission

Cookie Duration: 30 days

In Conclusion

Most of these companies offer very similar products with some price variation. While most of these programs are available internationally, some are limited to certain countries. 

When searching for a program, consider the level of detail with which the company describes its program.

These details indicate how much the company is interested in taking on new affiliates.

Obviously, you would want to go for the program that offers you the best commissions and whose brand carries the most authority.

I suggest working with the brands that you connect with the most.