Pinterest is a popular social media platform that helps creators make money by developing quality content.
It’s not like you don’t already know what this app is about; it has aesthetically pleasing pictures, DIY crafts videos (those small clips that help you to make cute little things for your home), and fashion inspiration.
While there are tons of people on Pinterest, brands and influencers alike, it is still underutilized compared to other digital marketing platforms.
There are about 465 million monthly active users out here, many of which are women.
Now, numbers are essential for all of us on social media platforms, so as a newbie, this must be your first question:
“How many followers do I need on Pinterest to make money?”
There isn’t a straightforward answer; let’s start by figuring out precisely what will make you money on this app.
- How Many Followers Is Good For Pinterest?
- How do I Get 1K Followers On Pinterest?
- How Many Followers Do You Need To Make Money On Pinterest?
- Can You Make Money On Pinterest?
- How Do I Get Paid On Pinterest/How To Make Money On Pinterest?
- What Factors Affect Making Money On Pinterest?
- Tips For Making Money On Pinterest
- Will Pinterest Pay Me Directly?
- Final Thoughts
How Many Followers Is Good For Pinterest?
As universally known, the more, the better for followers because that’s the extent of your reach. Even cults work like this, don’t they? Ha ha.
Jokes aside, the number of followers considered “good” on Pinterest depends on your goals and how effectively you engage with your audience.
There is no fixed threshold for followers you need on Pinterest to make money or be considered reasonable.
However, in general, many users and brands feel that at least 1,000 followers are the starting point for anything to happen. (Especially for affiliate marketing)
It’s a good aim to make one thousand as soon as possible!
Your number of followers doesn’t automatically make you successful. That depends on how effectively you execute monetizing strategies.
For example, an account with 1,020 followers with a dedicated and engaged niche audience can get five brand collaborations in a month (when they get products and money in exchange for promotion).
Meanwhile, an entertainment account with 10,000 followers might get only one.
So, your content game and audience engagement must be the priority. Of course, followers are also important.
Once you focus on quality over quantity and are active on the platform with your niche-related content, you will see growth in your followers quickly.
Your account can fall into any of the following categories on Pinterest based on your followers:
- Nano-influencers: if you have 1,000 to 10,000 followers
- Micro-influencers have followers from 10,000 to 50,000
- Mid-tier influencers have anywhere from 50k to 500,000 followers
- Macro-influencers: 500,000 to one million followers
- Anyone with over one million followers is termed Mega-influencers.
How do I Get 1K Followers On Pinterest?
Let’s see how you can achieve your first thousand followers on Pinterest.
These simple steps will help you to reach there faster, and if you do it right, you can earn money right after hitting this milestone.
Firstly, you will make full and proper use of your profile, meaning you gotta optimize your Pinterest profile.
You can do that by using a high-quality profile picture and cover image. Good branding that appeals to your target audience is key.
Writing an engaging and keyword-rich profile description and developing/pinning high-quality content will let you make the most out of your profile.
Overposting can annoy your followers, but posting enough to keep them engaged is crucial; find the right balance and develop a consistent schedule.
Engage with other accounts by liking, commenting, and sharing pins in your niche; this will make your account visible to your niche audience.
Keywords, or correct keywords, must be used in your pin descriptions if you want to be discovered by interested users.
Create and join group boards related to your niche or interests, and this, in return, will increase your exposure.
Use other platforms such as Facebook or Instagram to promote your Pinterest profile, share your Pinterest content with your followers on other apps, and make them follow you on this app as well.
Collaborating with Pinterest influencers in your niche is another way to let users know that there is a new player in this niche, and if they like your content, boom! You have new followers.
How Many Followers Do You Need To Make Money On Pinterest?
There is not one answer to this question- ‘how many followers should you aim for on Pinterest to make money?
However, as I said before, hitting that 1k follower mark is a significant milestone for many users because reaching 1k and 10,000 is the hardest for social media followers.
At this point, users generally start seeing more engagement and even get little collaborations from brands (majorly barter), but you get the point.
Interestingly, the data shows that the average number of followers on Pinterest per user is around 229 (the number proves that you don’t need a huge following to gain visibility on Pinterest); just be active and make good content.
So many big creators, digital marketers, and even Pinterest executives have said that you don’t need an enormous following to start earning (isn’t this good news?).
Let’s jump on the main point: making money on Pinterest.
There are various ways to monetize your Pinterest account, starting from Affiliate Marketing and adding affiliate links to your pins. When people make purchases through those links, you earn commissions.
Pinterest is also great for selling your products; if you have an online store, this can be a fantastic platform to showcase and sell your products (especially if those good are beautiful and goes with the trend, like Fairy Core).
Can You Make Money On Pinterest?
For sure, my friend!
It is very much possible to earn money from Pinterest through several methods. Today, social platforms are not just to showcase your creativity and talent but offer various ways to get paid.
Apps like Pinterest have high chances of getting buyers quickly because you can place links directly through apps like Shop The Look, and we all know this is where people go to get inspiration for their outfits and decor.
Pinterest offers various opportunities for affiliate marketing, sponsored content, selling your own products, creating and selling printable products, and driving traffic to your blog or website.
All these above-mentioned are the best ways to get money through Pinterest followers (I will be explaining these in detail under the next heading, so keep reading, guys)
How Do I Get Paid On Pinterest/How To Make Money On Pinterest?
If you want to monetize your presence on Pinterest, these should be your go-to methods (you can use any combination for financial success)
1. Affiliate Marketing:
This is the most asked question (on my blogs and even in my private life); people always ask me how I can make money on Pinterest through affiliate marketing.
All you need to do is join the right affiliate program and promote Pinterest products by creating pins with affiliate links.
You earn a commission when someone purchases through your affiliate link (always read all the terms and conditions before you get yourself into any partnership program)
2. Pinterest Ads:
Pinterest Ads can be a good strategy if you want to make that extra revenue. Promoted Pins are a type of pin shown to a larger, targeted audience so that more people can see your offers.
To promote a pin, you need a business account on Pinterest, where first you create a pin, set a budget, and bid.
Also, you can see analytics to track the campaign’s performance and adapt to fine-tune your strategies for better results.
3. Sponsored Pins:
Through sponsored Pins, brands pay users to create pins featuring their products.
It’s a win-win situation for both parties (brands get to promote to a wider audience, and creators get paid in return).
Before getting sponsored, you must build a substantial following and engagement on Pinterest.
Another suggestion is to create user-friendly content around sponsored pins so your followers don’t feel you are just promoting some product for money.
Use the product first, give your honest review, and let people feel the genuineness.
4. Sell Your Products or Services:
As I have stated before, Pinterest is a powerful tool for businesses to direct traffic to their websites. It also has a marketplace like Facebook in some countries that puts the spotlight on your catalog.
You can see many more customers visiting your site by creating visually appealing pins showcasing your products (in a very good light) and always including your website’s link in the description.
5. Develop Digital Products:
Digital products like e-books, printables, or online courses are in demand right now; you can develop these and sell them through a Pinterest store.
Use Pinterest to showcase your expertise and make your website visible so people can find it and make a purchase.
What Factors Affect Making Money On Pinterest?
Even though reaching 1k or 10k is quite a milestone, there is no hard and fast rule that you will sleep on a bed made of money even after your follower count reaches millions.
What matters in the social media game is the quality of your content and engagement with your audience.
You will see that having a small but engaged group of followers who find real value in your work is far better than having a massive following with no loyalty.
1. High-Quality Content: The only thing that works consistently, even in the long run, is creating high-quality content.
Create valuable content for your viewers and bind your target audience to you. Study the competitors, find gaps in the online scene, and use your unique abilities to do better.
2. Niche Relevance: Almost all kinds of niches have the potential to be monetized, but some are always better than others.
Just like food, fashion, lifestyle, and home decor are seen to be more profitable on Pinterest.
3. Consistency: Posting on a timely schedule and consistently pinning will help grow your follower base. You must aim for a regular pinning schedule to keep your audience engaged, or else there will be some other creator who will take over you.
4. Monetization Methods: Explore different ways to make money on Pinterest, such as affiliate marketing, sponsored pins, selling products, or driving traffic to your blog or website.
Find the most compatible one, and time it properly. Don’t monetize too early or too late, and always do it in a way that stands in line with your brand.
Tips For Making Money On Pinterest
These are some well-known tips, but people always tend to forget; that is why I am here to remind you again-
- First, create a good profile. Fill out all the required details and put a beautiful picture and cover image to look attractive to the viewers.
- Descriptions are important; include keywords related to your niche and be authentic, meaning show your personality.
- To create outstanding pins, focus on excellent visuals. Eye-catching images and keywords related to your niche in titles will help pins appear when people search for your niche’s topics.
- Study your target audience and make content that makes people visit your account repeatedly.
- Partner with niche-specific affiliate programs to promote. Also, associate with brands for sponsored pin campaigns.
- Before signing the deal, read! Read all the agreements and negotiate fair compensation for promoting the brand’s products or services.
- Use analytics to track pin performance and identify high-performing pins. Analyze this data and adjust your strategy accordingly.
- Stay in the loop about changes in Pinterest’s algorithms and policies because if you miss, you lose.
Will Pinterest Pay Me Directly?
In short, the answer is ‘NO’.
No, Pinterest does not pay its users directly for their content on the platform. Some social media platforms offer revenue-sharing options, but not this one.
However, as you have already read, Pinterest does provide opportunities for users like you to earn money through various monetization methods.
Starting from affiliate marketing to promoting products or services, driving traffic to their websites or online stores, and more.
These monetization methods help to generate income through the people on the platform.
In summary, while it is clear that Pinterest does not pay users directly, it serves as a platform where users can connect with others to earn a living.
Even users receive payments from third-party sources (such as if you do affiliate marketing, then you will get paid by the company whose products you are promoting) based on the monetization methods they choose to pursue.
In a nutshell, the number of followers you have on Pinterest is not the only thing that matters to make money. Quality content, high engagement, and consistency are the real stars of the show.
A highly engaged small number audience is far more valuable than thousands of followers who don’t even know your name.
So, no need to stress about follower numbers and how you can skyrocket them overnight.
Instead, focus on creating content where your target audience feels like they are watching something that resonates with them and keeps them engaged.
Success on Pinterest is all about your journey and the connections you build along the way. It’s about creating things and having fun while doing it.
Caffeine junkie, a lively learner, and an experienced affiliate marketing writer for SB Digital. Always wanted to research and write on various verticals – that’s my thing now! Down for a France trip with me? Well, read my blog posts first, and it’s a deal!