Lead generation is hard and there are diverse ways to generate leads.
You want to go with the method that works softer for you. For a new agency, starting with a personal network is going to be beneficial. In case if it’s not the right fit, approaching a local business works well enough.
The vital part here is prospecting. All of your strategies are not going to work if the right person who takes the decisions is not contacted. Also, if you have to close the deal, you will want to understand their problems, their life, and then pitch your service in the second place.
For being a better entrepreneur, you will need to disrupt the industry. The way you disrupt the industry in sales is by caring. This approach works so well that the Seth Godins, Neil Patels, and other well-known leaders are utilizing it. You started an agency because you want to raise capital but people won’t pay you for that.
They will pay you for solving their problems. When you are generating new leads, be sure to have a qualification process. It will help in making the business sustainable and stress-free. Other than this, never rely on one single channel while contacting a person. You always want to use a multi-platform system, for there is no one-size fit with sales.
Hence, make sure to use emails, networking, video outreach, and messaging along with cold calls.