In this post, I’m going to share some mind blowing email marketing stats that’ll put you on fire.
Yea, for real.
Unlike other posts, This is going to be a pretty different and interesting post.
So, stick with me till the end and you’ll be impressed.
With what?
Both the statistics and the way they’re presented.
Excited?
Let’s do it!
In 2019, global email users were amounted to 3.9 billion. The number is going grow by 4.3 billion in 2023.
(Statista)
In 2019, 293.6 billion emails were sent each day. Also, the figure is going to reach 347.3 billion by 2022.
(Statista)
93 percent of B2B marketers use email channel for distributing content.
(Content Marketing Institute)
When email campaigns are live, 21 percent of sent emails are
opened within the first hour of delivery.
(GetResponse)
Emails are 40 percent better at converting when compared to
other platforms like Facebook and Twitter.
(Slide Share)
61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently.
(Marketing Sherpa)
Featured: Email marketing boasts a 4400% ROI ($44 for every $1 spent) – (Source). Isn’t that quite crazy?
11AM is the best time for sending emails, 12AM shows the highest CTR.
(GetResponse)
50% of marketers say that there is no perfect time for sending emails as every person/business is unique.
(Databox)
The best days for emails are Tuesday and Thursday. Tuesday works better.
(CoSchedule)
The worst open and click-through rates (CTRs) are on
weekends.
(OptinMonster)
On average, 51% of companies are currently using
automation actively.
(Email Monday)
Segmented email campaigns show 50% higher CTR than untargeted campaigns.
(Help Scout)
Featured: 68% of millennials use and like seeing emojis, GIFs and stickers in their emails; only 37% of respondents over 65 agreed with this (Source).
76 percent of those surveyed
have at least once added
emojis in their business
emails.
Using appropriate emojis in holiday campaigns can reduce the complaint rate to 0%.
(Source)
Two-thirds of surveyed people claim that they prefer emails consisting mostly of images.
(HubSpot)
88% of smartphones users
check their Inbox on
their phones.
(Constant Contact)
Attaching a video in an email can lead to a 200-300% increase in
CTR.
(Forrester)
The average unsubscribe and spam rates of triggered emails are 0.58% and 0.06% respectively.
(GetResponse)
Featured: Emails that include some sort of graphics have a higher open rate (27%) and CTR (4.5%) than that of text-based emails (20% and 3%). (Source).
Women react to emojis more positively than men.
(Braze)
Emails with active discount codes have an 8 times higher chance to make a sale. - (Medium)
iPhone cuts off the subject lines over 32 characters.
(Emma)
Emails with signatures with a photo receive 32% more replies than emails without it.
(Wise Stamp)
82% of marketers send emails with no more than 60 characters in the subject line.
(Convince & Convert)
The average open rate
for emails sent in
North America
is 19.49%(GetResponse)
Featured: The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates. (Source).
64% of email recipients say they would open an email based on if they trusted the brand
(Marketing Charts)
23% of consumers who open an email on a mobile device will open that email again later
(Campaign Monitor)
69% of web customers are influenced by a company’s emails to make a purchase from their phone. (Disruptive Advertising)
China is ranked #1 in most live spam issues, followed by the US and then Russia.
(Spamhaus)
For every 12.5 million
spam emails sent, 1 will
get a response.
(TechRadar)
Consumers believe email is more likely to be around in 10 years than Facebook, Twitter, and cable television. (Litmus)
Featured: 81% check their email on smartphones, 74% on desktop/laptop, 21% on tablet, 2% on a smartwatch (Source).
99% of consumers check their email every day.
(Hubspot)
The most opened emails relate to hobbies, with an open rate of 27.35 percent.(Hubspot)
78% of marketers have seen an increase in email engagement over the last 12 months. (Hubspot)
