41 Awesome Email Marketing Statistics To Know

(Some will shock You)


In this post, I’m going to share some mind blowing email marketing stats that’ll put you on fire.

Yea, for real.

Unlike other posts, This is going to be a pretty different and interesting post.

So, stick with me till the end and you’ll be impressed.

With what?

Both the statistics and the way they’re presented.

Excited?

Let’s do it!

Global Users

In 2019, global email users were amounted to 3.9 billion. The number is going grow by 4.3 billion in 2023.
(Statista)

Emails Sent

In 2019, 293.6 billion emails were sent each day. Also, the figure is going to reach 347.3 billion by 2022.
(Statista)

Content Distribution

93 percent of B2B marketers use email channel for distributing content.
(Content Marketing Institute)

Open Rate

When email campaigns are live, 21 percent of sent emails are
opened within the first hour of delivery.
(GetResponse)

About Conversions

Emails are 40 percent better at converting when compared to
other platforms like Facebook and Twitter.
(Slide Share)

About Receivers

61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently.
(Marketing Sherpa)

Featured: Email marketing boasts a 4400% ROI ($44 for every $1 spent) – (Source). Isn’t that quite crazy?

About Timing

11AM is the best time for sending emails, 12AM shows the highest CTR.
(GetResponse)

Marketing Beliefs

50% of marketers say that there is no perfect time for sending emails as every person/business is unique.
(Databox)

Best Days

The best days for emails are Tuesday and Thursday. Tuesday works better.
(CoSchedule)

Worst Days

The worst open and click-through rates (CTRs) are on
weekends.
(OptinMonster)

About Automation

On average, 51% of companies are currently using
automation actively.
(Email Monday)

Segmenting

Segmented email campaigns show 50% higher CTR than untargeted campaigns.
(Help Scout)

 Featured: 68% of millennials use and like seeing emojis, GIFs and stickers in their emails; only 37% of respondents over 65 agreed with this (Source).

About Emojis

76 percent of those surveyed
have at least once added
emojis in their business
emails.

About Relevancy

Using appropriate emojis in holiday campaigns can reduce the complaint rate to 0%.
(Source)

About Visuals

Two-thirds of surveyed people claim that they prefer emails consisting mostly of images.
(HubSpot)

About Mobiles

88% of smartphones users
check their Inbox on
their phones.
(Constant Contact)

About Videos

Attaching a video in an email can lead to a 200-300% increase in
CTR.
(Forrester)

About Subscription

The average unsubscribe and spam rates of triggered emails are 0.58% and 0.06% respectively.
(GetResponse)

  Featured: Emails that include some sort of graphics have a higher open rate (27%) and CTR (4.5%) than that of text-based emails (20% and 3%). (Source).

Emoji Response

Women react to emojis more positively than men.
(Braze)

About Sales

Emails with active discount codes have an 8 times higher chance to make a sale. - (Medium)

About iPhones

iPhone cuts off the subject lines over 32 characters.
(Emma)

About Signatures

Emails with signatures with a photo receive 32% more replies than emails without it.
(Wise Stamp)

Subject Line

82% of marketers send emails with no more than 60 characters in the subject line.
(Convince & Convert)

About America

The average open rate 
for emails sent in 
North America 
is 19.49%(GetResponse)

  Featured: The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates. (Source).

About Trust

64% of email recipients say they would open an email based on if they trusted the brand
(Marketing Charts)

Open Rate & Mobiles

23% of consumers who open an email on a mobile device will open that email again later
(Campaign Monitor)

Purchasing

69% of web customers are influenced by a company’s emails to make a purchase from their phone. (Disruptive Advertising)

Spam Issues

China is ranked #1 in most live spam issues, followed by the US and then Russia.
(Spamhaus)

Spam & Response

For every 12.5 million
spam emails sent, 1 will
get a response.
(TechRadar)

Purchasing

Consumers believe email is more likely to be around in 10 years than Facebook, Twitter, and cable television. (Litmus)

  Featured: 81% check their email on smartphones, 74% on desktop/laptop, 21% on tablet, 2% on a smartwatch (Source).

Frequency

99% of consumers check their email every day.
(Hubspot)

Open Rate & Hobbies

The most opened emails relate to hobbies, with an open rate of 27.35 percent.(Hubspot)

Engagement

78% of marketers have seen an increase in email engagement over the last 12 months. (Hubspot)

Some Bonus Stats

"The abuse and unsubscribe rates are lower for emails sent by companies with 26 or more employees."
"The U.S. Will Spend Over 350 Million Dollars On Email Advertising in 2019"
"The automotive & transportation (45.1%), insurance (31.4%), and energy & environmental (30.9%) industries have the highest unique open rates."
99firms

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