11 Best Genealogy Affiliate Programs (Don’t Miss Out!)

Here is an excellent listicle for those into science, history, and even politics.

Identity is the foundation of a person’s quality of life. The story we tell ourselves about who we are gives meaning to what we do and, thus, how we feel about it.

A person’s history and roots are a big part of that identity. We have many ways to find out your history. Making a family tree is popular since you can pass it on to your successors.

Yet, organized data collection like census, polls, directories, and public records are more common in developed countries. Australia, the UK, the US, and Canada will have more such info than other countries. 

Hence, many genealogy companies limit themselves to these countries. Some options are below for those who want something more universal and in-depth.

All these programs can help you make money from genealogy while empowering your audiences through this groundbreaking field. Read till the end to find the best one and get an overview in the conclusion section. 

Best Genealogy Affiliate Programs

  1. Genes Reunited Affiliate Program
  2.  Ancestry Affiliate Program
  3.  Genealogical Affiliate Program
  4.  FindMyPast Affiliate Program
  5.  Genealogy Today Affiliate Program
  6.  iGENEA Affiliate Program
  7.  23andMe Affiliate Program
  8.  Fold3 Affiliate Program
  9.  Soft Xpansion Affiliate Program
  10.  Legacy Family Tree Affiliate Program
  11.  The Genealogist Affiliate Program

1. Genes Reunited Affiliate Program

Genes Reunited Affiliate Program

Genes Reunited helps you track your family history and discover your heritage. Explore their extensive records, research any relatives, and save everything you find relevant.

All first-time users get a fourteen-day free trial here. Their database has consensus information dating all the way back to 1911. 

Users can gain long-term access through subscriptions, otherwise using “Pay as you go” tokens. All this is great for your audiences!

Affiliate Program: hosted on Affiliate Window and offers a twenty-five percent commission rate. That’s like up to twenty euros per sale. 

You will also get suggested copies for marketing and other related support by Genes Reunited. You can track your campaigns through Affiliate Window.

Payments are made every two weeks, allowing anyone to join their program, regardless of audience size. TM bidding is strongly discouraged. 

Company Page: https://www.genesreunited.co.uk

Affiliate Sign-Up Page: https://genesreunited.co.uk/static/affiliates

Commission Rates: 25% compensation

Cookie Duration: Unknown

2. Ancestry Affiliate Program

Ancestry Affiliate Program

This is one of the bigger brands in the industry with the most popular affiliate program. 

As one of the biggest, they also have blogs and additional content on their website. Their genealogy services are limited to the UK, the US, Australia, and Canada.

The affiliate program offers a full range of promotional materials like graphics, text, banners, etc. Through Partnerize, you can track your sales and measure all the metrics of your campaigns.

While Ancestry has not mentioned any of this on their website, other affiliates have shared the commission rates they have earned: Up to twenty percent on Ancestry subscriptions and ten percent on Ancestry DNA sales.

Their affiliates include content creators, influencers, educators, and professional genealogists. There was no info about cookie durations, affiliate support, or incentives. 

Company Page: https://www.ancestry.com

Affiliate Sign-Up Page: https://www.ancestry.com/c/affiliates

Commission Rates: Up to 20%

Cookie Duration: Not publicly disclosed

3. Genealogical Affiliate Program

Genealogical Affiliate Program

This online bookstore exclusively sells educational resources, books, and materials on genealogy. Genealogical.com offers over two thousand of the top and latest genealogy books.

They aim to expand and improve the field of genealogy through their website. Baltimore, Maryland, is where the company is based.

Education is essential in the field, yet that’s a tightly-knit group. Only go for this program if you have a decent academic audience. The store has many ebook options and plans to start a subscription service for access.

Affiliates will receive links, banners, and graphics for promotion. Earn up to ten percent commissions with a sixty-day cookie duration. 

You can also track all your sales and earnings through Genealogical.com itself. 

Niche: Genealogy Bookstore

Company Page: https://genealogical.com

Affiliate Sign-Up Page: https://genealogical.com/become-an-affiliate

Commission Rates: 10% commission on qualified sales

Cookie Duration: 60 days

4. FindMyPast Affiliate Program

FindMyPast Affiliate Program

Find My Past is a fast-growing, digitally-powered subscription service platform. It has billions of records, including censuses, newspapers, and historical ones, a leading resource of its kind.

The company has partnered with organizations like National Archives to develop its database and believes in the power of technology to provide people with more accurate data about their past. 

I like the look and feel of their website; maybe your audiences would agree.

The affiliate program is hosted on the Awin affiliate network and has high conversion rates. And you get the whole deal, including promo assets and affiliate support.

Earn a forty percent commission with a thirty-day cookie duration for sales of their monthly subscription.

The three and twelve-month subscription earns you thirty percent commissions and micropayments only ten percent. 

You can also earn 1.50 euros for every new free trial sign-up. They allow for PPC marketing without TM bidding and also provide you with marketing copy examples.

Company Page: https://findmypast.com

Affiliate Sign-Up Page: https://findmypast.com/page/affiliates

Commission Rates: Up to 40%

Cookie Duration: 30 days

5. Genealogy Today Affiliate Program

Genealogy Today Affiliate Program

This website might not be as easy on the eyes, but it should be easy to trust. GenealogyToday’s website went online a whole twenty-four years ago. 

It started as a forum for genealogy professionals and scientists of all streams to stay updated on the latest developments in the field. 

They provide search tools, articles, and unique, specialized databases for those working with genealogy. They offer a newsletter, subscription-type database access, and over 500 unique products.

You can’t go wrong with Genealogy Today if you are curious about your history or researching a prominent personality. 

The affiliate program offers a tiered commission structure: Starting at twenty percent up to thirty-five percent once sales surpass one thousand dollars. 

That’s for subscriptions only, by the way; product sales will earn you at least five percent commissions.

They track individual devices separately and offer an unlimited cookie duration. You can track all sales and receive payments every month.

Company Page: https://www.genealogytoday.com

Affiliate Sign-Up Page: https://genealogytoday.com/affiliates/index.html

Commission Rates: Up to 35% commission

Cookie Duration: Unlimited

6. iGENEA Affiliate Program

iGENEA Affiliate Program

Finally, a good option for affiliates with global audiences! The company also knows how to market its services to inspire action.

iGENEA is a worldwide platform for Genealogy research. They have a unique system, and one can buy a subscription in multiple countries on Earth. 

The client orders a DNA testing kit and uses it to collect and send a saliva sample to iGENEA. They will then test the DNA to find matches from their extensive genome database. 

Using this sample, they can trace your ancestry, down to ethnicity, race, and country-based origins. Their subscriptions have a very high price range of $199, $559, and $1499, which provide varying degrees of detail. 

This affiliate program can earn you ten euros for every sale made through your referrals. You can apply to this program through the email on the affiliate page.

They will give you links and banners, but I didn’t see any other program info.

Company Page: https://www.igenea.us

Affiliate Sign-Up Page: https://www.igenea.us/en/affiliate

Commission Rates: 10 Euros/ sale

Cookie Duration: Not disclosed 

7. 23andMe Affiliate Program

23andMe Affiliate Program

This company also uses DNA to give comprehensive ancestry analysis, but that’s not all they do. 23andMe provides a comprehensive report about health, history, and more specifics.

Your audiences can not only find out if they are related to anyone special, but they will also know which diseases they are most susceptible to. On top of the comprehensive information reports, 23andMe’s services are much more affordable.

Unfortunately, you cannot earn actual money through their referral program. They offer their affiliates up to a twenty dollars Amazon gift card for every verified sale they bring in. 

The people you refer will also receive a minimum ten percent discount on their purchases.

Not very profitable for passive income but still worth considering, especially since the company is entirely trustworthy and their subscriptions are affordable. 

Company Page: https://23andme.com

Affiliate Sign-Up Page: https://refer.23andme.com

Commission Rates: $20 Amazon Gift Card

Cookie Duration: 90 days

8. Fold3 Affiliate Program

Fold3 Affiliate Program

This company offers military records of people from New Zealand, Australia, The Uk, Canada, and the US. 

“Fold3” comes from the triangular flag, customary to military personnel funerals. Their database combines open-source records to spotlight the incredible men and women that have served and all their untold stories.

It is a premier website for military records. The Fold3 Affiliate Program has a 2-tiered commission structure, starting at forty percent with a one-twenty-day cookie duration.

They also offer banners, links, and images, exclusive access to unique content, support from their dedicated affiliate team, and monthly payouts.

This is ideal for history buffs and online personalities interested in military history and culture. All customers get a free seven-day trial. 

You can refer people to Fold3’s services for free. Even if they make a purchase three months later, you will still earn the commission!

Niche: Military Records

Company Page: https://www.fold3.com

Affiliate Sign-Up Page: https://go.fold3.com/affiliates

Commission Rates: 40%

Cookie Duration: 120 days

9. Soft Xpansion Affiliate Program

Soft Xpansion Affiliate Program

Soft Xpansion is a software company that makes professional PDF editing programs. They also make Genealogy software for computer-based research. That would make this a niche within a niche. By the way, this is a German company.

Their affiliate program is hosted on the affiliate network Avantgate. You can find banners, links, and tracking information on their dashboard after your application gets approved. 

Anyone willing to adhere to their extensive affiliate guidelines can join the program. The guidelines also mention everything about payout schedules and affiliate marketing. 

They offer a very high competitive commission rate of fifty percent with a one-twenty-day cookie duration. 

  • The latest version of their Genealogy software costs 34.90 euros and makes an attractive margin for you.

If you are an academic, scientist, researcher, a content creator in those niches or know how to find such an audience, this program is worth consideration.

Niche: Genealogy Software 

Company Page: https://soft-xpansion.com

Affiliate Sign-Up Page: https://soft-xpansion.com/affiliates

Commission Rates: 50% on all sales

Cookie Duration: 120 days

10. Legacy Family Tree Webinars Affiliate Program

Legacy Family Tree Affiliate Program

This website is an invaluable platform for anyone interested in genealogy. It’s also super affordable, with full access for only $49.95 per year.

Legacy Family Tree Webinars allows experts to share their knowledge with general audiences. 

While you can see a complete list of all scheduled webinars, they are also available for viewing after they have aired. The topics and difficulty levels vary greatly.

This has become an essential resource for experts to stay up to date and for laypeople to dip their toes in the genealogy world. After all, everyone has to start somewhere!

Affiliates can earn ten percent commissions through links provided by Legacy Family Tree Webinars with an unknown cookie duration.

Information about this program might be limited, but if it’s a good fit, it can be one of those programs you set up and forget about, while it makes money for you over the years.

Niche: Genealogy Education

Company Page: https://legacy.familytreewebinars.com

Affiliate Sign-Up Page: https://familytreewebinars.com/affiliate-program

Commission Rates: 10% pay rate

Cookie Duration: Not mentioned by the company

11. The Genealogist Affiliate Program

The Genealogist Affiliate Program

The Genealogist is another genealogy company providing access to their comprehensive award-winning database for medium-range prices. They offer limited credits for 5 euros, and subscriptions ranging from 15 to 140 euros.

This program offers a thirty percent commission with an unknown cookie duration. Payouts are made quarterly, and tracking is available through their website.

Their massive database includes information from the military, Churches, census data, telephonic directories, public records, transcripts, and so many more. 

They also have unique search engines and powerfully optimized tools that allow users to find exactly what they want. Users can use five different types of information to build their family tree.

You only need information like family forename, georeferenced locations, and keywords like occupation, address, or related records.

This is actually one of the most popular platforms in this niche, and I saved it for last for exactly that reason. If you can’t find it here, the records likely do not exist!

Company Page: https://www.thegenealogist.com

Affiliate Sign-Up Page: https://www.thegenealogist.com/affiliate

Commission Rates: 30% commission

Cookie Duration: Not shared by the company

In Conclusion

We’ve seen a few options. As usual, the smaller the niche is, the more lucrative their affiliate programs are.

All companies whose niche is not mentioned provide similar services. So #1, 2, 4-7, & 11 offer either family tree-building services, or proper genealogy by taking the client’s DNA.

Options like #6 and 7 are great because they offer the latter. But since they have a wider audience, the program is less lucrative for you.

Alternatively, options like #9 and 10 are more for professionals and academics that want a deeper level of practical utility to dive into their subjects.

Whichever you like the most, understand your audience first and then choose the right combination of these programs.

Anirudh Gitai.- SB Digital Writer/Affiliate Marketing Coordinator

Anirudh Gitai

Writer from the heart – whether it is affiliate marketing or fiction – and a proud member of Shivansh’s team! Big fan of combat sports, reading non-fiction, and watching the best of everything from anime and movies to TV and video games.

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